Tuesday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a couple is toasting with two glasses of beer. They’re both wearing gray, to camouflage themselves from their surroundings, but she’s got what looks like a walnut hanging from her green choker. At least they didn’t have to wear the red caps.
Monday’s ad is for Carling’s Red Cap Ale, from 1952. In this ad, part of another series featuring the tagline “Be Light-Hearted!,” a sailing couple is toasting with two glasses of beer. He’s wearing a captain’s hat while she wears a regular mate’s cap. I guess he’s in charge.
Sunday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” though this one features five of the people that were in previous ads over the campaign, and leaves room for one more person to be in the picture, and graduate to Carling — you.
Saturday’s ad is for Carling’s Red Cap Ale, from 1949. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features band leader Shep Fields wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. He “was the band leader for the “Shep Fields and His Rippling Rhythm” orchestra during the Big Band era of the 1930s.”
Friday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features ” American film and television actor” Lee Bowman wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “According to one obituary, ‘his roles ranged from romantic lead to worldly, wisecracking lout in his most famous years.'”
Thursday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American actress, comedienne, model, film-studio executive, and producer” Lucille Ball wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “She was best known as the star of the self-produced sitcoms I Love Lucy, The Lucy–Desi Comedy Hour, The Lucy Show, Here’s Lucy, and Life with Lucy.”
Wednesday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American stage, film, and television actor” Franchot Tone wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “He was the star of many successful films and television series throughout his career, such as Bonanza, Wagon Train, The Twilight Zone, The Alfred Hitchcock Hour, and The Lives of a Bengal Lancer. He is perhaps best known for his Oscar-nominated role as Midshipman Roger Byam in Mutiny on the Bounty (1935), starring alongside Clark Gable and Charles Laughton.”
Tuesday’s ad is for Carling’s Red Cap Ale, from 1951. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American baseball player and manager” Frankie Frisch wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. He was “nicknamed The Fordham Flash or The Old Flash, was a German-American Major League Baseball player and manager of the first half of the twentieth century. Frisch was a switch-hitting second baseman who threw right-handed. He played for the New York Giants (1919–1926) and St. Louis Cardinals (1927–1937). He managed the Cardinals (1933–1938), Pittsburgh Pirates (1940–1946) and Chicago Cubs (1949–1951). He is a member of the National Baseball Hall of Fame and Museum and the St. Louis Cardinals Hall of Fame Museum.
Monday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “English actor and novelist” David Niven wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale.
Sunday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of another series featuring well-known celebrities of the day and the tagline “x person, too, has graduated to Carling’s — the LIGHT-HEARTED ale!,” it features “American sportscaster and public address announcer” Clem McCarthy wearing an Oxford cap, or mortarboard, with a small red cap on top of it while holding up a glass of Red Cap Ale. “He also lent his voice to Pathe News’s RKO newsreels. He was known for his gravelly voice and dramatic style, a “whiskey tenor” as sports announcer and executive David J. Halberstam has called it.”
