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Jay R. Brooks on Beer

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Beer In Ads #3699: A Privilege That Is Yours

April 17, 2021 By Jay Brooks

Saturday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one compares “A Privilege that is Yours.” like “the genius and skill of a great composer.” And the other “privilege” they want to call your attention to is drink a Coors, a comparison which makes almost no sense whatsoever.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3698: Nature At Its Best

April 16, 2021 By Jay Brooks

Friday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This shows one way that “Nature at its Best,” because it made the Bonneville salt flats which turned out to be the best motor speedway,” which naturally (pun intended) leads to the creation of perfect spring water for brewing beer in the Rocky Mountains. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3697: Pearls Are Hard To Find

April 15, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that “Pearls Are Hard To Find,” and compares that to “Water Perfect For Brewing Beer,” which I guess is sort of true

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3695: Choose The Beer With Balanced Flavor

April 13, 2021 By Jay Brooks

Tuesday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that “For Greatest Satisfaction … Choose a Golf Club with Balanced Weight.” And from that advice, they conclude that you should likewise “Choose the Beer with Balanced Flavor.” Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3694: Coors The Thrill Of Discovery

April 12, 2021 By Jay Brooks

Monday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that you’ll be just thrilled once you taste Coors Export Lager. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3693: Coors Precision Counts

April 11, 2021 By Jay Brooks

Sunday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that precision counts in brewing, too. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3692: Coors Confidence

April 10, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1938. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This explores the idea that confidence, like confidence in your car, is applicable to the beer you drink. Um, okay.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3691: Coors Taken In Moderation

April 9, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1936. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad ran shortly after the end of Prohibition and features the tagline “Beer: Taken in Moderation Not Only is Harmless, but Actually Healthful.”

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3690: Taste The High Country Climbing

April 8, 2021 By Jay Brooks

Thursday’s ad is for “Coors Beer,” from 1981. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man climbing ra sheer rock face wall.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

Beer In Ads #3689: Taste The High Country Cowboy With Ropes

April 7, 2021 By Jay Brooks

Wednesday’s ad is for “Coors Beer,” from 1982. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This ad features the tagline “Taste the High Country,” which was used in the early 1980s and this time it’s an outdoorsy man with climbing ropes slung over his shoulder in shorts and woolen socks.

Filed Under: Art & Beer, Beers Tagged With: Advertising, Coors, History

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