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Jay R. Brooks on Beer

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Krusovice Komes to Amerika

June 19, 2007 By Jay Brooks

Monday night I attended a presentation at the Toronado for the San Francisco launch of Krusovice, a beer from the Czech Republic. An old friend of mine, Dave Deuser, is the local rep. for the beer, which is (or was, but more on that in a minute) part of the Binding Group, a German company that owns several breweries, including DAB, Radeberger, Clausthaler, and Tucher. He had Krusovice’s head brewer and a translator who works for the brewery in tow.

Binding USA is bringing two of Krušovice’s beers into the U.S. market, the Imperial and the Cerne. The Imperial, which they call a Czech Premium Lager, is very clean with soft, round flavors. I was quite impressed with it. It used all Saaz hops and was right up there with the best tasting lagers I’ve had. The Cerné is a dark lager made with pale and specialty malts. At only 3.8% abv, it was very easy drinking. It had delicious sweet malt flavors.

The presentation was very thorough and included a thick, spiral bound book that the brewer went over page by page, calling out “turn page now” in his best Germanic command voice. The Royal Brewery of Krušovice has a rich history, having been founded around 1517. In 1581, the brewery was purchased by Emperor Rudolf II, whose visage still appears on the labels. When he moved his capital from Vienna to Prague, he moved it to the nearby town of Krušovice and it became a “Royal Brewery,” a distinction it continues to claim to this very day.

In 1945, after World War II it became the property of the state, in this case Czechoslovakia, until it was privatized in 1991 and then was purchased by the Binding Group in 1994. Binding completely modernized the brewery facilities and began exporting the beer in 1997. As of 2005, Krušovice was the 5th largest brewery in the Czech Republic.

All their beers use a double decoction method, which is fairly common in Germany and for lagers. Many craft brewers use infusion mashing since it requires less equipment and is generally quicker, and while there is a debate about which method is better, it seems moot as long as the end result is both what you were trying to achieve and tastes good.

Krušovice is currently sold throughout most of Europe, Australia and now North America (or at least in the U.S. and Canada). 63% of Krušovice is sold in kegs, 32% in bottles and 5% in cans. It’s apparently wildly popular in Russia, which accounts for more than half of all exports.

And that brings us to the weird part of the evening. Halfway through their tour of the States, they got the word that Krušovice had been sold to Heineken, who was looking to make greater inroads into the Russian beer market. So it was a testament to everybody’s professionalism that presentation went as well as it did. My friend Dave didn’t now what his role would be now regarding Krušovice, but it’s likely Heineken will bring in their own people and the Binding folks won’t be involved any longer. As for the brewer, I’m sure he must have felt at least a twinge of uncertainty for his own fate, but everybody continued to champion the brand as if nothing had changed. I’m not sure I could have done as well under those circumstances.

It was a fun and informative evening, with two very tasty beers to make it all the more enjoyable.

Krusovice’s head brewer (at left) and his translator.

Filed Under: Beers, News Tagged With: Europe, History, International, National, Tasting

Achouffe Turning 25

May 13, 2007 By Jay Brooks

Brasserie d’Achouffe, located in the small village of Achouffe in the heart of the Belgian Ardennes, is celebrating its 25th anniversary this year. It was August 27, 1982 that Brasserie d’Achouffe brewed the 1st batch of La Chouffe. From August 10-12, they’ll be a big party at the brewery, which they’re calling La Grande Choufferie, and they’ve set up a website just for the occasion, along with slideshow of thirty photographs that shows the brewery then and now, as well as photographs of the local countryside.

Oh, and did I mention their beer is quite excellent. I’ve got a magnum of the La Chouffe I’m holding onto, which I think I’ll open this August for their 25th anniversary.

 

Filed Under: Uncategorized Tagged With: Announcements, Belgium, Europe, History, Other Event, Photo Gallery, Websites

Neo-Prohibitionist Math

May 3, 2007 By Jay Brooks

Sadly, the United States is not the only country with people who want others live according to their morals. A British Bulletin reader sent in a BBC article about Alcohol Concern, a UK neo-prohibitionist organization that refers to itself as the “national agency on alcohol misuse.” In the article, “Call to stop children’s drinking,” they, of course, use the “it’s for the children” strategy and it’s peppered with plenty of alarmist language about an increase in drinking among 11-13-year olds and citing that “[i]t is currently illegal to give an alcoholic drink to a child under five except under medical supervision in an emergency.” Now what might constitute such an emergency I can’t fathom but the only reason I can see for including it is that it implies that the whole of English parentage is putting beer in their baby’s bottles. It makes it easier to push an agenda when you hammer home the extremes rather than the truth. Of course, alcohol laws are different in the UK. Here’s an overview.

The group Alcohol Concern is also asking for a whopping 16% raise on taxes for alcohol products. And they also want alcohol education to be added to the National Curriculum, which in and of itself is not a bad thing but at the same time they want to restrict parents’ ability to educate their children about alcohol in the home. “Alcohol Concern would include meal times at home in the ban on giving alcohol to young people.” So what that suggests is they believe the government should be deciding what alcohol information should be given to kids and parents should have little or no hand in raising them. Now does that make any sense at all? Since when is the government in a better position to teach your children about anything better than you are? As Karen Gardner, who operates the Parenting Cafe, puts it in a rebuttal:

Parenting is about preparing your children for life.

I’ve just helped my 11-year-old son open his first bank account. When I get to a road with my four-year-old, I get him to decide when it’s safe to cross. It’s the same with alcohol. On your 15th birthday you don’t suddenly develop the ability to deal with alcohol, but by the time you’re 15 you are going to parties where alcohol is flowing. If Alcohol Concern got their way, you’d be sending them out with absolutely no experience of drinking at all and they’d go out and sink four vodkas.

The thing that really concerns me about this law is that if it’s made illegal, parents will tell kids, ‘You can’t drink, I’ll go to prison’. Then a child goes out and does drink too much and needs to call home for help, but feels they can’t in case they get mum or dad into trouble. I understand that some teenagers are going out and binge drinking in town centres, but parents who let their kids do that won’t care about a law anyway. All the law would do is stop responsible parents from trying to educate their children. It would infantilise parents.

Perhaps more troubling, though, is Alcohol Concerns own education materials. They also run a website, Down Your Drink, which purports to help people figure out whether or not they drink too much. Toward that end they also offer a three-question quiz to determine your level of drinking.

Forget for the time being that your weight or general health plays no role whatsoever in the equation, as absurd a notion as I can imagine, but then real education is not the goal. My own “drinking pattern indicates a possible increased risk of alcohol affecting [my] health.” Well, that’s not a surprise, but it doesn’t take into account that I’m a big fella or that I’m most often drinking as a part of my work. No matter, they want to alarm and proselytize, not educate.

You have to answer “Never” or “Monthly or less,” “1 or 2” and “Never” to be considered “drinking sensibly.” If you have 1 or 2 drinks 2-4 times a month (that would be a pint or two once a week or less) and you too could be at an “increased risk of alcohol affecting your health.” How absurd. Of all the possible ways to answer the questionnaire, only two will get you an answer of being a responsible drinker. As far as they’re concerned having one or two drinks monthly or less with no episodes with six drinks in one session is exactly the same as having “10 or more” drinks “daily or almost daily.” How is such inflexible thinking in any way helpful or useful?

But there’s one more absurdity to tackle. Take a close look at how they define “a drink containing alcohol.” They consider “1 drink” to be either “1/2 pint of beer,” “1 glass of wine” or “1 single measure of spirits.” So what that means is that 8 ounces of beer, with an average alcohol content of 4-5% ABV, is the same as one glass of wine, whose alcohol content average is around 14% ABV. I’m not sure what the average glass of wine holds, but even at 4 ounces it would pack more of a punch than twice as much beer. Now that’s some pretty fancy math. I’d love to know how they came up with that standard where a pint of beer is twice as bad as one glass of wine.

No wonder they believe there’s such a problem. When you define almost any amount of drinking, no matter how responsibly small, as being a potential health risk — and ignoring any of the many health benefits — then naturally you will believe there’s an epidemic of drinking problems. But then it’s more likely that you believed that to begin with and are using skewed reasoning and questionable statistics to support your agenda and make it sound more scientific. It’s called lying with statistics and it’s not that hard to do, especially when the mainstream media reports it as fact without questioning it either, which happens more often than not.

Take a look at their research team here at the left, undoubtedly a bunch of models. They’re too politically correct in terms of the mix of young and old, male and female, and racial percentages to be the real research team. And those lab coats are hilarious. But that’s the propaganda of trying to make it seem more serious, more worthy of believing. Don’t fall for it. If all looks too perfect or convenient, it probably is. Few issues are as black and white as they try to paint this one.

Drinking is obviously a huge problem for the people who already don’t and want the rest of us to stop. There are and always will be people who will abuse anything, both benignly and harmful alike. But the answer to dealing with such people should never be to take the object of abuse away from everyone. You don’t end up fixing the problem but instead make it worse, plus you end up punishing the people least deserving of such punishment, the ones who can enjoy things responsibly. Prohibition has never worked for anything. Laws prohibiting murder were among the first laws society ever agreed upon, and it hasn’t eradicated killing yet. You teach people it’s wrong and hope for the best. The same is true concerning alcohol. You teach your children about what it is, how to enjoy it responsibly and how not to abuse it. Take that away, and your kids will be ignorant binge drinkers rebelling against society the first chance they get. But the neo-prohibitionists don’t seem able to grasp this and instead want a Stepford society that forces rather than educates. It uses scare tactics and lies instead of reason and understanding. It would be ridiculous were it not for the growing number of people who think it’s okay to want to tell me and you how to live. Why can’t these people just live how they want to and leave the rest of us alone?

Filed Under: Editorial, News Tagged With: Europe, Great Britain, Law, Prohibitionists, Statistics

Zatec Is Coming

May 1, 2007 By Jay Brooks

In German, the famous hop used in those original Czech pilsners is called “saaz” hops, but in the Bohemian part of the Czech Republic, where they’re grown, the word is “zatec,” named for the town where they were first grown. According to the town’s history, “the name of Zatec was first mentioned in the Thietmar of Merseburg Chronicle in 1004.” Today the town of Zatec has its own hop museum.

There’s also a brewery in town, Zatecky Pivovar, and they’ve been brewing in the same location for a long, long time.

The history of Czech breweries contains only two breweries with proven a tradition of brewing beer in a single location for more than 700 years — Svitavy (1256) and Žatec (1261). The Society of Žatec Privileged Brewers was established in Žatec in 1261. The two beers called “Samec” and “Kozel” were in high demand in Bohemia and at court, requested by nobility and lords, at the table as well as for festive parties.

Merchant Du Vin, the Seattle importer who also brings Ayinger, Lindemans, Orval, Rochefort, Samuel Smith, Traquair House, and Westmalle, among others, into the U.S., will now be distributing Zatec in the States, as well. According to the press release, product should be in the states some time this June.
 

From the press release:

Zatec Bright Lager from the Czech Republic

For a thousand years, the Zatec region west of Prague has been known for the fine quality of hops grown there. Sometimes known to English speakers by the German name — Saaz — this spicy, elegant hop is one of the keys to a beer renowned for centuries.

Brewing in Zatec dates back over a thousand years, as evidenced by records detailing that brewing taxes were paid in 1004 AD. The Society of Privileged Brewers was founded in Zatec in 1261, the cornerstone for the current Zatec Brewery was laid in 1798, and brewing began in 1801.

Made from local Czech two-row barley and local hops, Zatec is produced via very traditional, labor-intensive means: a doubledecoction mash, open primary fermentation, and 45 days of lagering before packaging. It is medium-bodied, with natural, soft conditioning; a hedonistic fresh herbal aroma; and a flavor that is the best of pure grain and spice, with a solid malt middle. Clean, sparkling, and quintessentially thirst-quenching; ABV 4.6%.
In an age of mass production, Zatec is a small, independent brewery upholding classic Czech brewing traditions. Available at bars, restaurants, and stores nationwide after June 1, 2007.

The Zatecky Pivovar in Zatec, Czech Republic.

Filed Under: Beers, News Tagged With: Business, Europe, Press Release

Harveys Home Again

April 26, 2007 By Jay Brooks

By the time you read this, you can walk into the Lewes Arms in Sussex, England and once more order a pint of the local favorite, which is brewed down the road, Harveys Best Bitter. Since last December, when Greene King pub owner pulled Harvey’s tap because their own Greene King beer wasn’t selling nearly as well, the Friends of the Lewes Arms have been boycotting the pub asking for Harvey’s ale to be reinstated.

Throughout the boycott, the giant Greene King acted the part of bully with perfect arrogance and cluelessness. Their actions created something of a P.R. nightmare for them, and in the end doomed them to failure. Even when the writing was on the wall, they continued to act like bullies who could and would do whatever they wanted in the name of business. But eventually they capitulated, saying they would take another look at the issue. On April 20, they announced Harvey’s would be returned to the pub. Both the BBC and the Publican reported the news (as did fellow beer blogger Stonch), with Greene King making the following statement.

“We are passionate supporters of cask beer, are proud of our own brews and have recognised the intensity of feeling around Harveys at the Lewes Arms.” He said that the history of the pub, including its role as former brewery tap, combined with activities ranging from dwyle flunking to pea throwing made this hostelry very special.

“Now that Harveys is going back into the pub, my team and I are hoping that we can make a fresh start with our customers and are looking forward to helping the Lewes Arms once again play a full role in the local community.”

Greene King chief executive Rooney Anand added, “The Lewes Arms is a very special local pub with a unique place in the life of the town.

“We underestimated the depth of feeling and level of reaction about our initial decision and I believe that the conclusion the team put forward to return Harveys to the bar is the right one. I’m pleased that Jonathan and the team have taken on board our customers’ feedback and hope people will be pleased with the news.”

Today, Thursday April 26, Harveys Best Bitter will be on tap once more at the Lewes Arms, which is excellent news indeed. Congratulations to the Friends of the Lewes Arms.

Filed Under: Editorial, News Tagged With: Business, Europe, Great Britain

Fill ‘Er Up, Please

April 16, 2007 By Jay Brooks

The Campaign for Real Ale (CAMRA), Great Britain’s beer advocacy group has just completed a survey of pubs and how full they fill your pint, and it doesn’t look good. They’re calling for people to sign an online petition and asking the Prime Minister to fix the problem. In addition to CAMRA’s figures, a Telegraph story today has additional details.

New figures from CAMRA show that a whopping 26.6% of pints served in pubs contain less than 95% beer. CAMRA is taking its campaign for a full pint straight to the top by launching a national petition calling on the Prime Minister to put an end to short beer measures.

Full Pints Key Facts

  • 26.6% of pints are more than 5% short measure
  • Short measure costs consumers £481 million a year, or over £1.3 million a day
  • Pubs serve customers 208 million more pints than they buy in

CAMRA needs your help to ensure you receive a full pint of beer every time. Please sign CAMRA’s National Full Pints Petition calling for an end to short beer measures.

Filed Under: News Tagged With: Business, Europe, Great Britain, Press Release, Promotions, Websites

Chronicle Critiques Cantillon

April 15, 2007 By Jay Brooks

After so many horribly abysmal crimes against beer, I’m very happy to be able say that a San Francisco Chronicle article on Friday, “Cantillon, a brew for wine lovers,” was actually a very good overview of the historic Brussels brewery. It was written by freelancer Derek Schneider, who also writes a food (and wine) blog, An Obsession with Food. He provides a nice introduction to Cantillon’s methods, what makes them unique and even provides some tasting notes.

My only criticism is that the Chronicle sells the piece through its title where they can’t let Cantillon stand on its own two feet. They have to make it a beer that winos will love, too, which I find a little annoying. Cantillon is a beer for beer lovers, too, as well, and can be enjoyed by anyone with a developed palate who likes complex flavors. Always having to compare everything to their revered wine seems to me to distort reality into a world where all grapes are good and barley is bad. I suspect that was the only way Schneider could sell the piece to the Chronicle, if wine was somehow still central in a beer article.

But that criticism aside, it was certainly good to see an otherwise positive beer article in San Francisco. Now if we could only get their management to actually like it, too, now that would be something.

Filed Under: News Tagged With: Belgium, Europe, Mainstream Coverage

SABMiller Eyeing S&N?

April 10, 2007 By Jay Brooks

At the end of March, Heineken appeared to be the leading contender in a takeover bid for Scottish & Newcastle. Now the latest rumors have SABMiller considering their own bid to take over the Scottish beer giant for the sum of £6.5 billion (around 12.75 billion in U.S. dollars). If successful, many believe SABMiller would sell off pieces of S&N, specifically it’s French interests along with Foster’s, John Smith’s bitter and Strongbow cider, to international drinks company Diageo. If true, official details should be released by the end of the week.

Filed Under: News Tagged With: Business, Europe, Great Britain

Session #2: Dubbel Your Pleasure

April 6, 2007 By Jay Brooks

For our second session of Beer Blogging Friday I went a little farther from home and chose an old favorite, Westmalle Dubbel. Dubbel, of course, doesn’t mean the beer is double anything, but merely that it’s stronger than the single and not as strong as the tripel. It’s all relative, meaning the strength of dubbels can vary widely. Nor should the dubbel be based on the single but is more often its own and very separate style, as opposed to an Imperial or Double IPA (which is at least based on an IPA).

Westmalle undoubtedly made the first modern dubbel shortly after World War Two, and based it on a heavier beer they began making in 1926, which itself was based on a darker beer pioneered around 1856. So there’s quite a bit of history in every sip, though I don’t know if the brewer originally had a limp or not. I make that comment in reference to a Publican article by British beer writer Ben McFarland where he essentially excoriates amateur beer snobs, going so far as to call them “condescending clowns” and other rather insulting word portraits of his vision of the classic beer snob. One of these was the beer snobs “patronising dismissal of any beer that isn’t brewed by a 16th century monk with a limp.” In a later rebuttal of sorts on Rate Beer, McFarland indicated he intended the piece to be a “light-hearted article” but also that he was trying to make the point that “beer snobs are damaging beer’s appeal by taking it too seriously.” I frankly thought his article was in fact damaging to beer enthusiasts and enthusiasm, and said so. Though I more often very much enjoy McFarland’s writing style — his piece in the new issue of the Celebrator, for example, is priceless — this one seemed more vindictive and spiteful than it did tongue-in-cheek or funny.

But Westmalle Dubbel is without question, if not a beer snob’s beer, certainly a beer for the enthusiast or aficionado rather than McFarland’s “everyday chap.” That’s too bad, really, as it should be more of an everyday beer. The monks assuredly don’t view it as anything too special, just another beer in the mix, though perhaps reserved for a particular day, Good Friday for example. But compared with so much of what passes for beer, it really is quite extraordinary.

Some form of this beer was indeed more than likely brewed in the 16th century by a Trappist monk — though the limp remains purely speculative. It was revived again during the 19th century’s industrial revolution when many Abbey breweries began to modernize and then revived yet again in its present form some sixty years ago.

Happily, I’ve got the right glass for this beer and it’s finally warmed up enough to open it. It’s quiet in my office, and I can hear the bubbles crackle as I pour it down the center to release the CO2. The tan head recedes after a couple of minutes, revealing a deep mahogany color. I grandiosely swirl the glass to enhance the aroma and inhale ostentatiously (note: in case you missed it, this last bit is sarcasm, it was a regular swirl and I used my everyday nose). The nose is sweet and malty with some underlying fruitiness — raisins? — with a hint of characteristic nuttiness. The first sip is a jolt of sweetness with a raisiny, prune-like character. In subsequent tastes, the beer dances on my tongue with a pleasant effervescence. The malt character continues to change with time and chocolate notes become more common, as do tiny hints of banana and some kind of berry or fig that I can’t quite put my finger on. The finish is clean and dry.

Westmalle’s Tripel deservedly gets a lot of attention, in the manner of a favorite son or daughter. But the dubbel is no Jan Brady, and has plenty of secret and not-so-secret admirers, of which I am unabashedly one. I’m sure I’m not the only person who will write about this beer today, as it is one of the truly great dubbels around.

But back to this question of beer snobs and how taking themselves too seriously might be “damaging beer’s appeal.” Westmalle’s Dubbel is, I think, a perfect example of a beer worthy to be taken seriously. Should that fact be off-putting to the novice or uninitiated? Must I tone down my enthusiasm for this beer so as not to scare off “potential drinkers?” Frankly, if anyone won’t try a Westmalle Dubbel because I waxed too lyrically about it or used “absurd verbal acrobatics” to describe it, then that person wasn’t ready yet anyway. I want to bring people over to the cause of better beer at least as much as McFarland does, possibly even more so, but I don’t think discouraging or disparaging a beer geek who’s stepped over the line into snobbery is a very helpful or effective tactic.

Like it or not, the people McFarland so disdains are the very people who can and will carry the message of good beer in their own personal missions. Will they always carry out their missionary work in a way we’d like, in the way we might do it, or even in a way that brings honor to the cause? Probably not, and at least not all the time.

But maybe, just maybe, those of us in the public eye as brewers or beer writers didn’t always know as much as we do today. Perhaps we once were empty vessels waiting to be filled, too. As I learned about better beer and began homebrewing, I tried to talk to anyone and everyone I knew about how good this stuff was, especially compared to the popular bile of the day. Did I make mistakes, overstep myself beyond what I really knew or make a fool of myself. Why yes, yes, I did. Was I a beer snob? Yes, from time to time I was insufferably so. Thank goodness nobody gave me the advice to just “shut up and drink it.” Because over time I learned more and more and made a fool of myself less and less. And I have personally introduced better beer to scores of people, who are today telling two friends, who in turn will tell two more, and so on and so on, dubbeling our pleasure at every turn.

Filed Under: Editorial, Reviews, The Session Tagged With: Belgium, Europe

Budvar to Privatize

April 6, 2007 By Jay Brooks

Czech brewer Budejovicky Budvar — from the Bohemian town of Budweis — announced today that it will be transformed into a joint-stock company as the first step toward privatization. Currently, Budvar (whose beers are marketed in the U.S. under the name Czechvar) is a state-owned company.

Agriculture Minister Petr Gandalovic, whose ministry controls Budvar, also said today that privatization will depend largely on any outcome in the long-standing trademark dispute with Anheuser-Busch, whose beer brand “Budweiser” was inspired by the town of Budweis. The speculation is that this move, along with several other proposed similar privatizations of other nationally held companies, is being taken to assist the government in dealing with a recent budget crisis.

Filed Under: News Tagged With: Business, Europe

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