Tuesday’s ad is for another French beer, Biere Gangloff. It’s also from around the 1920s, and was done by famed illustrator Jean D’Ylen. Another case of a giant mug, in this case two of them.
Beer In Ads #163: Biere de Maxeville
Monday’s ad is for a French beer, Biere de Maxeville. It’s from around the 1920s, the heyday of the poster. The old man is drinking from one seriously big mug and even the sun looks thirsty.
Beer In Ads #135: Bieres de Lutece
Tuesday’s ad is for Brasserie Nouvelle de Lutece in Paris, France, most likely from the 1950s or early 60s. According to Articles of Incorporation for AB InBev France, it may be at least partially owned by ABI, though I’ve seen references to the brewery possibly no longer being operated, too. Still, I love seeing such innocent ways of advertising beer, with cartoons and young women that would all but be forbidden in today’s America. She almost reminds me of a Little Red Riding Hood character, only her basket of goodies includes beer.
Beer In Ads #101: Biere Allary
Tuesday’s ad is, I believe, one featuring King Gambrinus, entitled Biere Allary by Jean D’Ylen. I chose it because it was today in 1294 that Jan Primus, a.k.a. John I, Duke of Brabant, and possibly the inspiration for King Gambrinus died. The ad is from 1925 in France.
“This Jean D’ylen image is another example of how his teacher, Cappiello, influenced his work. This poster is a cartone — it is set onto cardboard and would have then been placed above a display of the beer or set somewhere as an advertising tool inside the store. It was never made into a full-sized poster.”
You can see more posters by D’Ylen at art.com.
Beer In Ads #95: Bretzels Singer
Monday’s ad is one I don’t know much about, but chose it because it’s National Pretzel Day. The French translates as something like “pretzel singer with beer and wine.” I’m not even sure it’s for a brewery, it seems like it may be for a bar or restaurant instead. It’s most likely from 1920s France.
Beer In Ads #38: Gangloff
This Friday is also the three-year anniversary of The Sessions, a.k.a. Beer Blogging Friday. When I created the logo for the Session, I used this Gangloff beer ad from 1930. I chose it for its simplicity and clean lines. I think it’s worked well, and so it made the obvious choice for today’s ad.
As far as I can tell, Brasserie Gangloff was an Alsatian brewery that closed in 1970. The only photo I could find of it was after it was bombed on July 16, 1943 during World War II.
Beer In Ads #25: Foure’s Biere Titan
Tuesday’s ad is by an artist named G. Foure, and that’s about as much as I know about him. The poster, Biere Titan, is for Grandes Brasserie Jarney and Uckange, a French brewery that was created in 1926 when
Brasseries de Pagny sur Moselle merged with Brasseries de Jarny. That means this ad was done some time after 1926. The Biere Titan certainly has a jolly amber giant look to him. I also love the feathery wisps of cloud-like head. Who’s thirsty now?
Beer In Ads #23: Le Bon Bock
Friday’s ad is another old art poster from France. I don’t know the artist, the brewery or even the year is was created, though it was most likely in the first few decades of the last century. “Le Bon Bock” I presume is “the good beer” and Atlantique may be the brewery, or it may simply refer to beer along the Atlantic coast of France.
Beer In Ads #20: Biere Chatelaine
Tuesday’s ad is from France, most likely in the first few decades of the 20th century. Despite the fact that you can see there’s a signature on the poster, no source I can find identifies who the artist is. Similarly, I don’t know what brewery the poster is advertising for. The poster reminds me a bit of the old Coppertone ad where the dog is trying to pull off the little girl’s bathing suit. But in this case the damn dog is pulling on the waitress’ dress and spilling the beer! Bad dog!
Beer In Ads #18: Leonetto Cappiello’s Bieres de La Fauvette
Friday’s ad is French, and most likely was created at the beginning 20th century. It was painted by Leonetto Cappiello, an Italian illustrator considered to be the father of modern advertising.
From one biography:
Cappiello was self-taught, began as a caricaturist and escalated to the early 20th century’s most acclaimed European artist. Cleverly linking products with vivid, memorable images, he produced 1,000 imaginative posters for beverages, ballet, literature, plays, travel and music halls in four decades. Leading the Art Deco movement, Cappiello’s techniques are still vital to modern advertising.
I don’t know what brewery this was done for, but essentially it translates as “Beer of the Warbler.”
