Thursday’s ad is for bereitet Entspannung und Schlaf, or “Beer prepares Relaxation and Sleep,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Wednesday’s ad is for beseitigt den Ärger des Tages, or “Beer eliminates the trouble of the day,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Tuesday’s ad is for gehört zum Essen, or “Beer belongs to the food,” from 1950. That’s the Google translation, I suspect there’s a better, idiomatic meaning to that phrase. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

The also a few years later used the same Abeking illustration but with different text, in this case “fördert Appetit und Stoffwechsel,” which translated as “beer promotes appetite and metabolism.”

Monday’s ad is for mit Matjes noch Köstlicher!, or “Beer — even more delicious with Matjes!,” from 1950. What is Matjes, you may ask? Yeah, I didn’t know either, but it’s soused herring. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Sunday’s ad is for gibt Kraft und Nervenruhe, or “Beer Gives Strength and Rest,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Saturday’s ad is for löscht wunderbar den Durst, or “Beer Wonderfully Quenches the Thirst,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Friday’s ad is for spendet Freude und Harmonie, or “Beer Gives Joy And Harmony,” from 1954. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Wednesday’s ad is for schafft Geselligkeit, or “Beer creates Sociability,” from 1950. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is, I believe, part of a series of posters promoting beer by the German Brewers Association in the mid-20th century. It was created by German artist Thomas Abeking.

Sunday’s ad is for Bier, from 1962. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’m not exactly sure who or what this poster was created for. It was produced by the well-known German artist Heinz Fehling.

While it doesn’t help much, there are versions that include the text “Durst wird durch Bier erst schön” which Google translates as “Thirst becomes beautiful through beer.” And while a nice sentiment, it really doesn’t help solve the mystery of this poster’s purpose.

Saturday’s ad is for Hemelinger Bier, from 1953. From the late 1800s until the 1950s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Hemelinger Actien Brauerei, which was located in Bremen, Germany. It was founded in 1878, but Beck’s bought them in 1921 and closed the brewery in 1981. The poster is by the well-known German artist Heinz Fehling.