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Jay R. Brooks on Beer

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Beer In Ads #3586: Amos Hundred Years Of Health

December 22, 2020 By Jay Brooks

Tuesday’s ad is for Biere de la Brasserie Amos, from 1960. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. The text at the bottom, “Cent Ans De Santé,” Google translates as “Hundred Years Of Health.” This poster was created by French artist Raymond Gay.

The poster also sometimes appears with a lighter blue background.

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3585: Biere de la Brasserie Amos

December 21, 2020 By Jay Brooks

Monday’s ad is for Biere de la Brasserie Amos, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. I don’t know who created this poster.

And here’s another version of the poster as a sign:

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History

Beer In Ads #3584: Glamorous Oranjeboom

December 20, 2020 By Jay Brooks

Sunday’s ad is for Super Oranjeboom Bier, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I don’t know who created this poster and I also don’t know what makes the beer super.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3583: Oranjeboom Calendar

December 19, 2020 By Jay Brooks

Saturday’s ad is for Oranjeboom Beer, from either the 1950s or 60s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for an Oranjeboom promotional calendar, although because the calendar portion was removed I don’t know what year it’s from.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3582: Oranjeboom 1968 Calendar

December 18, 2020 By Jay Brooks

Friday’s ad is for Oranjeboom Beer, from 1968. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for Oranjeboom’s 1968 promotional calendar.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3581: Gil Elvgren For Oranjeboom

December 18, 2020 By Jay Brooks

Thursday’s ad is for Oranjeboom Beer, from 1950. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3580: Super Oranjeboom Bier

December 16, 2020 By Jay Brooks

Wednesday’s ad is for Super Oranjeboom Bier, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3579: Oranjeboom Queen’s Beer

December 15, 2020 By Jay Brooks

Tuesday’s ad is for Oranjeboom Queen’s Beer, from the 1950s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who created this poster. Apparently, Queen’s Beer was a secondary brand of the Oranjeboom brewery.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3578: Oranjeboom Almost As Famous As The Windmills Of Holland

December 15, 2020 By Jay Brooks

Monday’s ad is for Oranjeboom, from maybe the 1970s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who created this poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

Beer In Ads #3577: Oranjeboom A Delicious Glass Of Beer

December 13, 2020 By Jay Brooks

Sunday’s ad is for Oranjeboom, from the 1930s or 40s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I’m not sure who created this poster. The text at the bottom, “‘n Vorshelyk Glas bier!,” Google translates as “A delicious glass of beer!”

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands

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