Today’s beer video is from the documentary series How It’s Made that runs on the Discovery Channel in Canada and Great Britain, and on the Science Channel in the U.S. How It’s Made has been running for 22 seasons, having debuted in 2001. Each half-hour show features around four roughly five-minute segments, so they’ve covered a lot over the course of 286 episodes so far. This show, about Beer, was the third segment in episode 3, the 3rd episode in Season 1.
Beer In Ads #1125: Helps You To Face Life’s Little Snags
Sunday’s ad is for Ansells — The Better Beer — originally from Birmingham, England. They were one of the breweries that merged together in 1961 to create Allied Breweries. The ad is from 1926. You’re on the tee and you knock your ball into a tree lining the fairway, where it comes to land in a bird’s nest just as the surprised Mama bird is coming in for a landing. I think she looks surprised because she’s just noticed a new dimpled egg. So what’s a golfer to do? Time for a beer, of course. That should fix it, or at least help you to face life’s little snags.” I love the tagline at the bottom of the ad: “See the name Ansell on every hop.”
Beer In Film #68: How It’s Made — Beer Steins
Today’s beer video is from the documentary series How It’s Made that runs on the Discovery Channel in Canada and Great Britain, and on the Science Channel in the U.S. How It’s Made has been running for 21 seasons, having debuted in 2001. Each half-hour show features around four roughly five-minute segments, so they’ve covered a lot over the course of 286 episodes so far. This show, about Beer Steins, was the fourth segment in episode 137, the 7th episode in Season 11.
Beer In Ads #1124: Worthington In Bottle
Saturday’s ad is for Worthington’s White Shield. It looks fairly old, but I can’t be sure; my guess is later 19th century or fairly early in the 20th. It must have been shortly after they’d started bottling the beer, since that’s the focus of the ad.
Thirst Emporiums Of Yesteryear
Brian Stechschulte, who by day is the executive director of the San Francisco Brewers Guild, by night wears many hats: photographer, blogger and more recently, historian. In addition to his All Over Beer website, he’s launched Bygone Beer, a beautiful look at beer history and breweriana.
In a blog post yesterday, Steam vs. Lager, he unearthed an interesting newspaper article from 1910 about the tensions between steam beer brewers and lager brewers in local bars in San Francisco. But toward the end of the old clipping, in the last paragraph, was a delicious old term for a bar or tavern that’s fallen out of favor in modern times: a “thirst emporium.” Now that’s a great term I’d love to see revived.
A quick search for the phrase reveals that it pretty much only shows up in old newspaper articles, and not that many of them, so that even in its heyday it was probably never too popular. I did turn up one print ad for a soft drink, or soda, further suggesting that it could also be applied to non-alcoholic establishments. Still, let’s start working that into conversations and writing. Bring back the “thirst emporium!”
Beer In Film #64: The History of Beer in 3 Minutes
Today’s beer video is fairly ambitious, telling the History of Beer in 3 Minutes using only an Etch-a-Sketch. Naturally, he hits mostly the high points.
Beer In Ads #1120: If You Like Beer, You’ll Love Schlitz
Tuesday’s ad is for Schlitz, from 1954. The ad is part of a series of ads from that year using the tagline “If You Like Beer, You’ll Love Schlitz.” I’ve featured two others from this series before, and this third one shows a woman by the pool, but wearing a shawl so she doesn’t get too much sun. She’s got her smokes and a bottle of Schlitz, so she’s probably good for a time. With all the jewelry she’s got on, I doubt she’ll be taking a dip in the pool anytime soon.
Beer In Film #63: American Eats’ History of Beer, Pt. 5 Of 5
Today’s beer video is part 5 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.
Beer In Ads #1119: Good For You
Monday’s ad is a trade ad from The United States Brewers Foundation, from 1959, the year I was born today. This is just the illustration for the ad, with the woman delivering four freshly-opened bottles of Schlitz with four glasses on a tray. What a hostess! It looks like they’re going to have quite a nice barbecue. I’m getting hungry — and thirsty — just looking at it.
Beer In Film #62: American Eats’ History of Beer, Pt. 4 Of 5
Today’s beer video is part 4 of 5, from a episode of the History Channel show American Eats, which aired for one season in 2006. The episode entitled “Beer” was number eleven of fifteen shows.