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Jay R. Brooks on Beer

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Beer In Ads #3007: Birra Venezia In Red Light

May 28, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Birra Venezia, from 1913, though at least one source says 1920. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Venezia, which was founded in Venice, Italy as early as 1835, though under a different name. In 1908 it became Birra San Marco, but in 1913 changed its name again to Birra Venezia. The artist who created this poster is Alfonso Gabbi, but I’ve been unable to find any information about him.

Birra-Venezia-1913

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #3006: Birra Perugia Hobbyhorse

May 27, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Birra Perugia, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Perugia, which was founded in 1875. The brewery is located in Perugia, which is in central Italy.  The artist who created this poster is W. Romano, but I’ve been unable to find any information about him.

birra-perugia-1875

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #3005: Birra Partenope Demons

May 26, 2019 By Jay Brooks

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Sunday’s ad is for Birra Partenope Napoli, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Partenope, which presumably was located in Naples, Italy, but I’ve been unable to find any information about it.  I’m also not sure who created this poster, although it was someone at the Maga agency started by Giovanni Magagnoli.

Birra-Partenope-Napoli

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #3004: Birra Napoli Visions

May 25, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for Birra Napoli, from 1922. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the S.A. Birrerie Meridionali, located in Naples, Italy, which was founded in 1904.  This poster was created by French artist Achille Mauzan. He was “born on the French Riviera, but moved to Italy in 1905, [and was] known as a decorative illustrator designing during the Art Deco movement, though he also painted and sculpted.” From 1919 to 1923, Mauzan worked for the Maga agency started by Giovanni Magagnoli, during the time this poster was made.

Mauzan-birra-napoli

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History, Italy

Beer In Ads #3003: Birra Milano Elephant

May 24, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Birra Milano, from around 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Birra Milano, located in Milan, Italy, and I believe was founded in 1906. This poster was created by Alsatian artist Franz Laskoff, who worked in Paris and Milan until 1906, when he left for England, before disappearing in 1918, so that’s most likely when the poster was done.

Laskoff-birra-milano-1909

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #3002: Birra Italia Milano

May 23, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Birra Italia, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Italia, founded in Milan, Italy, in 1906. The brand was popular until the 1970s, but then all but disappeared, although it was relaunched again in 2007, still as Birra Italia. This poster was created by German painter, advertiser, illustrator, set designer and costume designer Adolfo Hohenstein, who is “considered the father of the Italian poster art and an exponent of the Stile Liberty, the Italian Art Nouveau.”

Hohenstein-Birra-Italia

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Italy

Beer In Ads #2999: Birra Metzger Waving Waiter

May 20, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Birra Metzger, from around 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by British painter Daphne Mabel Maugham, who emigrated to Turin, Italy, in 1925.

birra-metzger-maugham

Filed Under: Art & Beer, Beers Tagged With: Advertising, England, Great Britain, History, Italy

Beer In Ads #2998: Birra Metzger Blue Hat

May 19, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Birra Metzger, from 1930. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Giuseppe Magagnoli, or at least by his agency Maga, since that was both the name of his agency and the way he signed his work.

birra-metzger-1930-maga

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

Beer In Ads #2997: Birra Metzger Gambrinus

May 18, 2019 By Jay Brooks

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Saturday’s ad is for Birra Metzger, from 1910 or 1912. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian-born French artist Leonetto Cappiello.

1912-Birra-Metzger-Torino

Filed Under: Art & Beer, Beers Tagged With: Advertising, France, History, Italy

Beer In Ads #2996: Birra Metzger Waiter

May 17, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Birra Metzger, from 1906. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Birra Metzger, founded in Turin, Italy, in 1848. The brewery was bought in 1944, but closed in 1975. In the last few years, however, it’s been relaunched as Metzger 1848. It was created by Italian artist Filiberto Mateldi.

Mateldi-birra-metzger-1920

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Italy

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