Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer Birthday: Tony Forder

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Today is the 70th birthday — The Big 7-O — of Tony Forder, publisher of Ale Street News. Tony’s been putting out Ale Street News for over 20 years now, and was kind enough to give me a column when I first came back to freelancing when my son Porter was doing well enough so that I could return to work back in the early 2000s. I used to run into Tony at a variety of beer events throughout the year, but it’s been awhile now. He’s a great person to share a pint with or take a press junket with. Join me in wishing Tony a very happy birthday.

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After judging the finals for the 2009 Longshot Homebrew Competition in Boston. From left: Jason Alström, Tony, Bob Townsend, Jim Koch (founder of the Boston Beer Co.), yours truly, Julie Johnson (from All About Beer magazine), and Jason’s brother Todd Alström.
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Tony leading a toast at the end of the evening at Schlenkerla in Bamberg, thanking our host, Matthias Trum, and our guide, Horst Dornbusch, for a wonderful second day in Bavaria.
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Tony, Bob Townsend (Atlanta Journal-Constitution) and me at Longshot judging in 2009.
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During a trip to Bavaria in 2007, the gang of twelve plus three at the Faust Brauerei in Miltenberg, Germany. From left: Cornelius Faust, me, Lisa Morrison, Johannes Faust, Julie Bradford, Andy Crouch, Peter Reid, Horst Dornbusch, Jeannine Marois, Harry Schumacher, Tony Forder, Candice Alström, Don Russell, Jason and Todd Alström.

Historic Beer Birthday: John Hinchliffe

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Today is the birthday of John Hinchliffe (May 19, 1850-March 18, 1915). His father, also named John Hinchliffe, was born in Yorkshire, England but moved to New Jersey and founded the Hinchliffe Brewing & Malting Company in 1863. The brewery eventually employed his three sons, including John Hinchliffe Jr., who was later president. In 1890, it joined a consolidation of five local breweries in Paterson which became known as the Paterson Brewing & Malting Co. The brewery was closed by prohibition and never reopened.

This obituary comes from the American Brewers Review in 1915:

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This brewery history is from the Paterson Historic Preservation Society:

The Hinchliffe Brewing & Malting Company was one of at least a dozen of breweries to operate out of Paterson in the pre-Prohibition Era. Owned and operated by John Hinchliffe & sons, who had previously founded the Eagle Brewery in Paterson in 1861 (on the Eve of the Civil War), Hinchliffe Brewing built the impressive brick structure that still stands on Governor Street in 1899. Designed by Charles Stoll & Son, notable “brewer’s architects” from Brooklyn, New York, building lasted eight months and once completed she was the largest in the city. Advertising broadsides from the era feature products such as their “East India Ale,” Porters, and Brown Stouts. The Brewery had a three-story ice factory located behind it, and at full capacity could produce 75,000 barrels per year. In 1917, the Brewery was converted to cold storage for supplies headed to the battlefields of World War I.

Glassware and advertising from Hinchliffe Brewery are considered collectibles due to their pre-Prohibition origins. Unfortunately, the Brewery would not survive the 18th Amendment and the Volstead Act, as the Hinchliffe family closed operations to conform with the law of the land.

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And this history is by Peter Blum:

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And this is from the City of Paterson, New Jersey’s website:

The Hinchliffe Brewing and Malting Company was formed in 1890 by the well-known Hinchliffe brothers, the three sons of the English founder of the Eagle Brewery in 1861. The Eagle was likely the earliest medium-scale brewery in Paterson. John Hinchliffe began under the name Hinchliffe & Co., and was later changed to Shaw, Hinchliffe & Penrose in 1867 following association with those gentlemen. While business did well, in 1878 Penrose withdrew from the firm to which then the name changed to Shaw & Hinchliffe. Soon afterward in 1881, Shaw went abroad due to illness and died there, leaving the firm under its founder, John Hinchliffe, who again was alone in the endeavor until his death in 1886. His sons John, William and James inherited the property and the business, to which they put their minds and in 1890 set out together. They hired the well-known firm of Charles Stoll & Son of Brooklyn to draw up plans for the city’s largest and most modern brewing facility. The brew house stood five stories tall, built of brick and iron and trimmed with granite, and behind was a modern ice making facility three stories tall. A four-story cold storage facility was also constructed at the time fronting Governor Street.

The 1890s was the high time for the brewing industry in Paterson. The four main breweries in Paterson consolidated as the Paterson Consolidated Brewing Co. and in 1899 the Hinchliffe brothers also joined and became board leaders of the organization. John Hinchliffe died in 1915, the same year that more than 30 of Paterson’s saloons were closed due to the lack business. The brewing industry in Paterson was soon thereafter crippled and dissolved by the Temperance movement and prohibition era of the 1920-30s.

On January 15, 1904, a fire broke out at the Hinchcliffe Brewery Malt House. One firefighter died when he fell from a ladder during efforts to put out the blaze, and at least three others were injured. The website Paterson Fire History has photographs and newspaper clippings from the fire.

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Beer In Ads #4972: Schlitz Hotel Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Schlitz Bock Beer, which they refer to as Schlitz’ Famous Bock Beer. The ad was published on May 17, 1935. This one was for the Joseph Schlitz Brewing Co. of Milwaukee, Wisconsin, which was originally founded in 1849. This ad ran in the Press of Atlantic City, of, of course, Atlantic City, New Jersey. Apparently there was a Schlitz Hotel on the boardwalk at Atlantic City. There you could get a glas of Schlitz Bock Beer for a Nickel, and a Seidel for 15-cents.

Here’s a look at the Atlantic City Schlitz Hotel from between 1910 and 1920.

Beer In Ads #4943: You Have Exhausted Our Goat

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Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Camden Bock Beer and was published April 17, 1937. The brewery was the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in The News if Cumberland County, of New Jersey. The headline is priceless: “You have Exhausted our Goat. Yes Sir, Camden Bock Is Entirely Out.”

Beer In Ads #4934: Ballantine’s Bock Beer Now Ready

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ballantine Bock Beer and was published April 8, 1916. The brewery was the P. Ballantine & Sons Brewing Co. of Newark, New Jersey, which was originally founded in 1857. This ad ran in the Montclair Times, of Montclair, New Jersey, with the tagline: “Now Ready BALLANTINE’S BOCK BEER On Draught and in Bottles.” But I love some of the other selling points: “Made a Little Stronger — Aged a Little Longer, Brewed With Constant Care for Purity, Flavor and Maturity” and this oddball one: “It Savors of Flavor.”

Beer In Ads #4928: Camden Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Camden Bock Beer and was published April 2, 1937. The brewery was the Camden County Beverage Co. of Camden, New Jersey, which was originally founded in 1904. This ad ran in the Press of Atlantic City of Atlantic City, New Jersey, with the tagline” “Camden Bock Beer Has Eclipsed All Others.”

Beer In Ads #4887: Feigenspan’s Bock Beer

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Last year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad for “Feigenspan’s Bock Beer,” was created around 1890 (sources vary between 1895 and 1917) for the Feigenspan Brewing Co. of Newark, New Jersey, owned by Christian William Feigenspan. The chromolithographer was Robert A. Welcke, who “was a photolithographer active in New York in the latter part of the 19th century and early 20th century.” Welcke was born in Wronke, Poland, which was then part of Prussia, but emigrated to New York City in 1869. He then went into the lithography business with his brother, Edward Welcke, who’d arrived a decade earlier. “After a split between the brothers during the economic depression of the late 1870s, Robert Welcke continued in business on his own. Welcke’s firm, Robert A. Welcke Offset Company, was based at 176 William Street.” His corpus ranges from real estate maps of New York and Connecticut to illustrations on Flemish Renaissance interiors to government maps and brochures to decorative sheet music covers. Following Welcke’s death, the firm was taken over by his daughter, Olga Welcke, who, alongside William Jugens, managed it until the outbreak of World War II (1939 – 1945).”

Beer In Ads #4827: G. Krueger Bock Beer

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for G. Krueger Bock Beer, for the Gottfried Krueger Brewing Co. of Newark, New Jersey. The lithograph was created in 1887 by Herman Bartsch. Krueger is probably best known for being the first American brewery to put their beer in a can 36 years after this print was made, in 1933.

Beer In Ads #4816: C. Feigenspan’s Bock

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for a C. Feigenspan’s Bock, created in 1887 for the Feigenspan Brewing Co. of Newark, New Jersey, owned by Christian William Feigenspan. The chromolithographer was Herman Bartsch of 54 Beekman St. in New York City.

Beer In Ads #4811: Ballantine Bock Beer

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This year I decided to concentrate on Bock ads. Bock, of course, originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Ballantine & Co. Brewery of Newark, New Jersey for their Bock Beer, and was created in 1883. The lithographer was again H. Schile & Co. of 14-16 Division St. in New York City. Henry Jerome Schile was born in Germany, and emigrated to the U.S. in 1851, settling in Manhattan, which is where he opened his own print company.