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Historic Beer Birthday: Lord Chesterfield

September 22, 2025 By Jay Brooks

lord-chesterfield
Today is the birthday of Lord Chesterfield, whose full name was Philip Stanhope, 4th Earl of Chesterfield (September 22, 1694-March 24, 1773). He “was a British statesman, and a man of letters, and wit. He was born in London to Philip Stanhope, 3rd Earl of Chesterfield, and Lady Elizabeth Savile, and known as Lord Stanhope until the death of his father, in 1726. Educated at Trinity Hall, Cambridge, he subsequently embarked on the Grand Tour of the Continent, to complete his education as a nobleman, by exposure to the cultural legacies of Classical antiquity and the Renaissance, and to become acquainted with his aristocratic counterparts and the polite society of Continental Europe.

In the course of his post-graduate tour of Europe, the death of Queen Anne (r. 1702–1714) and the accession of King George I (r. 1714–1727) opened a political career for Stanhope, and he returned to England. In the British political spectrum he was a Whig and entered government service, as a courtier to the King, through the mentorship of his relative, James Stanhope, 1st Earl Stanhope, the King’s favourite minister, who procured his appointment as Lord of the Bedchamber to the Prince of Wales.

Chesterfield
Today he’s arguably best known for two things. The first is the numerous letters written to his illegitimate son Phillip Stanhope. They consisted of 400 private correspondences written over thirty years, first published a year after Lord Chesterfield’s death as “Letters to His Son on the Art of Becoming a Man of the World and a Gentleman.” From that correspondence, many quotations have become well-known, such as “Whatever is worth doing at all is worth doing well,” “Never seem more learned than the people you are with. Wear your learning like a pocket watch and keep it hidden. Do not pull it out to count the hours, but give the time when you are asked,” “Take care of the minutes and the hours will take care of themselves,” and “Know the true value of time; snatch, seize, and enjoy every moment of it. No idleness, no delay, no procrastination; never put off till tomorrow what you can do today.” Then there’s “Young men are apt to think themselves wise enough, as drunken men are apt to think themselves sober enough” and “Choose your pleasures for yourself, and do not let them be imposed upon you. Follow nature and not fashion: weigh the present enjoyment of your pleasures against the necessary consequences of them, and then let your own common sense determine your choice.”

lord-chesterfield-1728
Portrait by Jonathan Richardson from 1728.
Here’s the description from the Oxford edition of Chesterfield’s collected letters:

Not originally intended for publication, the celebrated and controversial correspondences between Lord Chesterfield and his son Philip, dating from 1737, were praised in their day as a complete manual of education, and despised by Samuel Johnson for teaching “the morals of a whore and the manners of a dancing-master.” Reflecting the political craft of a leading statesman and the urbane wit of a man who associated with Pope, Addison, and Swift, Lord Chesterfield’s Letters reveal the author’s political cynicism, his views on good breeding, and instruction to his son in etiquette and the worldly arts. The only annotated selection of this breadth available in paperback, these entertaining letters illuminate the fascinating aspects of eighteenth-century life and manners.

Yuengling-Lord-Chesterfield
The second thing he’s known for today is Yuengling Brewery’s Lord Chesterfield Ale, which the brewery first brewed in 1829, the year they were founded as the Eagle Brewery.

lord-chesterfield-1934
The Lord Chesterfield Ale label in 1934.
lord-chesterfield-3

Filed Under: Beers, Birthdays, Just For Fun Tagged With: England, Great Britain, History, Pennsylvania

Beer In Ads #5084: It’s Simply A Matter Of Good Taste

September 20, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Hornung’s White Bock Beer, which was published on September 20, 1935. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Harrisburg Telegraph, of Pennsylvania’s capital city. Curiously, this same ad ran today in a variety of newspapers across Pennsylvania and nearby states, including the Trenton Evening Times, the Evening News of Hanover, and the York Dispatch, to name a few. The only difference in the ads is the local distributor listed.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Theodore R. Helb

September 17, 2025 By Jay Brooks

helb-keystone
Today is the birthday of Theodore R. Helb (September 17, 1851-February 4, 1929). He was born in Pennsylvania, and bought the Andrew Schlegel Brewery in 1873, renaming it the Keystone Brewery, although it was also called Helb’s Keystone Brewery. Closing due to prohibition in 1920, it reopened after repeal in 1933 and remained open until 1950, when it closed for good.

Here’s his obituary from Find-a-Grave:

He was born the son of Frederick and Rebecca Helb. He died at his winter home in Beach Grove, North Petersburg, Florida. In Oct 1873 at the age of 22, he purchased the Schlegel Brewing Co. on King and Queen Streets in York. Nineteen years later he began to rebuild the structure and was completed 1893. Then it became Helbs Brewery. He was the director of the York Water Company, and a director of the York Co. National Bank.
His wife was Emma Louise nee Rauch. They had two sons, Louis F and Herbert T. Helb. He also had a brother Fred H. Helb, and two sisters, Mary Green and Lydia Hartenstein. He was taken ill with the hives several days before his death. He died as a result of a heart attack.

helbs-pilsner-beer

And this biography is from History of York County, Pennsylvania, published in 1886:

THEODORE R. HELB was born in York County, and is the son of Frederic and Rebecca (Henry) Helb, the former a native of Germany; and the latter a native of York County. His father, by trade, was a tanner, but subsequently engaged in the brewing business at Shrewsbury Station, York County. Theodore attended the common schools of York County, and subsequently went to Baltimore, Md., and took up a course of studies at the Knapp German and English Institute. After finishing his studies, he apprenticed himself to Jacob Seeger to learn the
brewing business at Baltimore, Md. He finished his trade and returned to Shrewsbury, York County, and assisted his father in the brewing business. In 1878 he came to York, and erected a large, commodious brewery, and engaged in the business himself, in which he is doing a large trade. He was married January 22, 1874, to Miss Louisa, daughter of John and Margaret Rausch, of Baltimore, Md. To this union were born two children: Louis F. and Herbert T. Mr. Helb is a member of the I. O. O. F., also of the K. of P., I. O. of Heptasoph and I. O. R. M.

The Keystone Brewery during a parade in the late 19th century.

And this is some information on his brewery, also from Find-a-Grave:

The brewery ran from 1873 thru 1920. Then it shut down by National Prohibition in 1920 to 1933. They resumed operations in 1933. The business closed in 1950. The products were:

  1. Helbs Beer 1933-1950
  2. Helbs Bock 1934-1936
  3. Helbs Holiday Beer 1934-1936
  4. Colonial Special Ale 1941-1949
  5. York Beer 1949-1950

The building was eventually torn down and is turned into a Gulf Service Station. That was torn down and today in 2013 it is a parking lot.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Francis Straub

September 7, 2025 By Jay Brooks

Today is the birthday of Francis Straub (September 7, 1877-?). He was the eldest son of Peter Straub, who founded the Straub Brewery in St. Mary’s, Pennsylvania in 1872. Francis was trained as a brewer and took over the duties of brewmaster at the family brewery after his father died in 1913. The brewery is still owned and operated today by the Straub family.

Francis, usually known as Frank, with his wife and family in the early 1900s.

The Straub family had been brewing a local beer for generations. As expected Peter learned a trade important to the brewing art. He became a Cooper, a craftsman who makes wooden barrels. Peter aspired to be a brewer and at the age of 19 in 1869 immigrated to the United States for a better and more prosperous life. Upon his arrival in the United States he found employment at the Eberhardt and Ober Brewing Company in Pennsylvania. Peter admired his employers’ pledge to forfeit $1,000 if any adulteration was found in their beer, and as he honed his brewing skills to a sharp edge, he adhered faithfully to this promise. Eventually he tired of city life and moved north to Brookville, where he perfected his brewing process while working in the Christ and Algeir Brewery.

Peter later moved to Benzinger (St. Marys), where he met and married Sabina Sorg of Benzinger. The couple settled in Benzinger and had ten children: Francis X., Joseph A., Anthony A., Anna M., Jacob M., Peter M. (who died at two years of age), Peter P., Gerald B., Mary C., and Alphons J.

Peter’s employment in Benzinger was with the Joseph Windfelder Brewery and he worked there until he purchased the Benzinger Spring Brewery (founded by Captain Charles C. Volk in 1855) from his father-in-law, Francis Xavier Sorg. It was then that Straub Beer and the Straub Brewery was born.

straub-family-1904
The Straub Family in 1904. Francis is in the second row, the fourth person from the left.

Early on, Peter introduced his sons to the world of brewing. Straub used wooden kegs for his beer. He always placed a red band around his barrels to ensure that people would know they were drinking his beer and so that he would get them back. As a lasting trademark tribute to Peter, the brewery continues to place a bright red band around each of its barrels. Red has become a trademark color for the brewery.

Jacob-Francis-and-Peter-P-Straub
Francis (in the center) with his brothers Jacob and Peter.

Following Peter’s death on December 17, 1913, his sons assumed control of the brewery, renaming it the Peter Straub Sons Brewery. During this time, the brewery produced Straub Beer as well as other beer, such as the pilsner-style Straub Fine Beer and Straub Bock Beer. In 1920, the Straub Brothers Brewery purchased one half of the St. Marys Beverage Company, also called the St. Marys Brewery, where St. Marys Beer was produced. During Prohibition, which lasted from January 29, 1920, until December 5, 1933, the brewery produced nonalcoholic near-beer. On July 19, 1940 they purchased the remaining common stock and outstanding bonds of the St. Marys Beverage Company.

straub-brewery-1895-closeup
The Benzinger Spring Brewery in 1895.

And this account is by Erin L. Gavlock, from 2009, at the Pennsylvania Center for the Book at Penn State:

Straub owned and operated the Benzinger Spring Brewery until he died in 1912 and left the company to his son, Anthony. Anthony Straub changed the name of the brewery to “Peter Straub Sons’ Brewery,” the only alteration he would make to his father’s business. From there, Peter Straub’s beer would become a Pennsylvania legend.

The Bavarian Man, a long-time image of the Straub Brewery that recalls its German roots.
Fast-forward over a hundred years from Straub’s humble beginnings to today and one will find the Straub Brewing pledge remains unchanged. The company still serves only unadulterated beer to its customers, proclaiming to be “The Natural Choice.” “Our all grain beer is brewed from Pennsylvania Mountain Spring water and we don’t add any sugar, salt, or preservatives to our recipes,” brew master Tom Straub told St. Marys’ Daily Press. “You can say our beer is a fresher, healthier choice than many of the selections in the marketplace.” Although time and technology have forced a transformation in brewing techniques and standards, the taste, ingredients, and the location of Straub have remained constant. Still located in St. Marys, the brewery depends upon the same mountain water from the Laurel Run Reservoir to blend with all-natural ingredients of cornflakes (used to produce fermentable sugars), barley and hops. “Our brewing process is virtually unchanged since our great, great, grandfather, Peter Straub, perfected it in 1872,” Straub’s promises. The reason behind sticking to the fresh taste of the original recipe is simple: people like it. Through the century, Straub has grown a dedicated patronage in western Pennsylvania with its traditional flavor. “Our style of brewing has pretty much stayed the same over the years, but what is interesting is that our popularity has grown and the reputation of our hand-crafted beer has increased,” Straub CEO Bill Brock said. “It is nice to know that we are becoming increasingly popular not for something we’ve changed, but rather for something we’ve always done well.”

The choice to protect and maintain the brewing customs has kept Straub a small, family owned brewery. “We’ve always thought small. We’re more about quality than quantity,” Dan Straub, former CEO, told Fredericksburg, Virginia’s Free-Lance Star. Until June 2009, Straub Beer was only distributed in glass bottles throughout Pennsylvania and Ohio. Now Straub is being brewed and distributed in aluminum cans in Rochester, New York at the High Falls Brewery. The recipe and method have not changed in the new setting and are under the careful watch of brew master Tom Straub. Despite the recent company growth, Straub still only produces about 45,000 barrels of beer per year. “We are unique; we are much larger than a micro brewery yet far, far smaller than some of the leading national brands,” said Bill Brock. In the middle ground, the brewery has managed to survive beer tycoons, economic depression, and cultural trends—a tough maneuver for a company exporting from Pennsylvania’s least populated region. “I believe the brewery has survived because of the fact that it is family owned; it is steeped in tradition and we have an absolute passion for making beer and our products,” said Brock. “From my perspective, the company and our traditions are a huge legacy and there is a clear obligation to continue these traditions.” Keeping to the family legacy has allowed Straub to persevere through the years to become the second oldest brewery in Pennsylvania after Yuengling.

Staying small and faithful to the company’s founding principles has enabled Straub to keep traditions that other larger breweries have been forced to abandon. The returnable bottle, an eco-friendly service that allows customers to send glass bottles back to the brewery for recycling, is still offered at Straub. “We stayed with the returnable bottles first of all, and I think this is really important, because we have a really strong customer base and they like the returnables,” Bill Brock said during a 2009 radio broadcast. “Over the years we maintained it while other breweries slowly fazed them out.” For Straub, a successful regional brewery, shipping bottles back to the factory is feasible, where it would create more pollution for national brands to do the same. In the future, Straub hopes to go greener and offer more returnables to customers. “We’d love for it to grow,” Brock said. “We think it is the right thing to do and if we can blend the right thing to do with making our customers happy that’s almost a perfect world.”

straub-family-1900s
The family in the early 1900s. Anthony is the third from the left in the front row.

Another Peter Straub tradition kept to make customers happy is the Eternal Tap, an oasis for Elk County beer drinkers. The Eternal Tap, established long before any of the brewery’s current chief operators were born, is a “thank you” gesture for patrons, daily providing two mugs of complimentary, fresh cold beer to anyone of legal drinking age. “The roots of it go as far back as the brewery itself and I am sure that my great, great, grandfather, his workers and their friends would spend time at the end of the week enjoying a few pints of freshly brewed beer,” Brock said. According to Bloomington, Illinois’ Pantagraph, the Eternal Tap sprang up shortly after Peter Straub received the Benzinger Spring Brewery from his father-in-law as a way to draw beer enthusiasts to the taste of Straub. Since the marketing gimmick started in 1872, the Eternal Tap has not been turned off, giving free beer to customers in good times and bad.

Although Straub has been in operation for more than a century since its founder’s death, if Peter Straub were able to return to his brewery today, he might feel as if he still ran it. The original recipe, the customer appreciation, and the environmental concerns he founded his business upon are still principal brewing laws at Straub today. For the descendants of Peter Straub, keeping the tradition was second nature. “For me, being President/CEO, my job is to be faithful to the traditions and it is really not that difficult,” Brock said. “I have one of the best jobs in the world and I have been given the opportunity to continue an important tradition and legacy.”

straub-and-sons
Peter, in the middle, with his son Francis on the left, and Jacob on the right.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania

Historic Beer Birthday: Henry Fink

September 7, 2025 By Jay Brooks

finks-keystone
Today is the birthday of Henry Fink (September 7, 1835-January 10, 1898). He was born in Hesse-Cassel, Germany, but settled in Harrisburg, Pennsylvania. In 1862, along with a business partner, Christian Boyer, he bought the Barnitz Brewery (which had been founded around 1854), changing the name to Fink & Boyer, although it was also known as the Keystone Brewery. Later on, it was called the Henry Fink Brewery, then Henry Fink’s Sons and finally Fink Brewing Co., before prohibition shut it down. It reopened briefly in 1933, but closed for good the following year.

henry-fink

According to Otto’s Pub & Brewery:

The Barnitz brewery was started on Forster Street in Harrisburg in 1854, becoming the Fink & Boyer brewery eight years later. The brewery was producing about 4,000 barrels of ale and porter per year. In 1875 Henry Fink became sole proprietor, and in 1881 he built a large modern plant with a capacity of 20,000 barrels of lager beer, ale, and porter annually which he called Fink’s Keystone Brewery. The brewery survived Prohibition and introduced Purple Ribbon Pilsner, Wurzburger Lager, and Derby Ale, but went out of business the following year. Ironically, the building was sold to the Commonwealth of Pennsylvania, and today the building which was subsequently built on the site houses the PLCB.

harrisburgfink

Harrisburg’s Fink brewery was one of many brewers that capitalized on Pennsylvania’s German or “Pennsylvania Dutch” heritage with this “ Schnitzelbank Song” that surely inspired many tavern-goers to break into song. Made like a sampler to teach youngsters the alphabet, it presented Pennsylvania German culture in a novel way. Many Pennsylvania brewers issued similar posters.

PA-FINKS-015

In “Notes and Queries: Historical, Biographical and Genealogical Relating Chiefly to Interior Pennsylvania,” edited by William Henry Engle, published in 1898, has the obituary of Henry Fink:

Fink-bio-1
Fink-bio-2

Finks-Derby-Cream-Ale--Labels-Fink-Brewing-Company

Finks-wurzburger

Finks-Hercules-Porter--Labels-Fink-Brewing-Company

Finks-Derby-Ale--Labels-Fink-Brewing-Company

Finks-Purple-Ribbon-Beer-Labels-Fink-Brewing-Company

Finks-Beer--Labels-Fink-Brewing-Company-pils

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania

Historic Beer Birthday: Joseph Haefner

September 3, 2025 By Jay Brooks

haefner
Today is the birthday of Joseph Haefner (September 3, 1848-January 10, 1916). He was born in near Bamberg, Germany. When he was 24, in 1872, he came to America, working in several breweries for fourteen years, before buying out Lawrence Knapp’s Empire Steam Brewery in 1886. He renamed it the Joseph Haefner Brewery, although it was also known as the Empire Brewery, and it’s best-known brand was Tivoli Beer. It reopened after prohibition as Haefner Brewing Co. and remained in business until 1946, when it became the Lancaster Brewing Co. for another three years, closing for good in 1949.

haefners-brewing-company-beer-delivery-truck

This biography is from the “Biographical Annals of Lancaster Co., Pa.,” published in 1903 by J. H. Beers & Co.:

JOSEPH HAEFNER, proprietor of the Empire Brewery, one of the largest enterprises of the kind in Lancaster, is a native of Germany, born in Ganstadt bei Bamberg, Sept. 3, 1848, son of John B. and Barbara (Stall) Haefner.

John B. Haefner, father of Joseph Haefner, was also a native of Germany, and for twenty years conducted a brewery in his native country, doing a large business and performing the duties of a prominent citizen. His death took place in 1899, when he was aged seventy-eight years. His wife died in 1893, at the age of seventy-two years. Both were worthy members of the Catholic Church. Mr. and Mrs. Haefner had the following children: John B. (deceased) also followed the brewing business; Peter resides in Germany and follows the butcher business; Joseph is mentioned below; Lizzie married Gottleib Smith, a farmer in Montgomery county, Pa.; Anna married William Kurtz, who conducts a hotel in Lancaster; Lena married Lawrence Rateline, a farmer in Germany.

Joseph Haefner learned his trade in Germany with his father, with whom he remained until he was sixteen years of age, then securing work in other breweries, where he continued until coming to America, in 1872. For two years he was employed in Rupert’s brewery, in New York, going then to Union Hill, N. J., where he remained one year. Coming to Lancaster, he served one year in Henry Frank’s brewery, and then went to Reading, where his knowledge of the business secured him a good position with Fred. Lauer, with whom he remained six years. Mr. Haefner then went to Pottsville, and in partnership with Peter Lauer and Lawrence Smith operated the Archard brewery for two years, and then for about five years was in Philadelphia. In 1886 Mr. Haefner returned to Lancaster and bought of Florence Knapp his present plant, which he has enlarged to thrice its original dimensions, and has more than trebled its producing capacity. This immense plant covers at present a half acre of ground and gives employment to twenty men. It is fitted with all modern improvements and is the only brewery in the locality which manufactures its own ice. This business was established in 1868 by Lawrence Knapp, and since Mr. Haefner became its proprietor has grown in importance until it ranks with the leading industries of the city.

Mr. Haefner is independent in politics. He takes a deep interest in everything looking to the advancement of the community, and votes for those whom he deems will best carry out his ideas. Fraternally he belongs to the B. P. 0. E. and the Brewers’ Association. In person Mr. Haefner exemplifies the best class of prosperous German- American citizens. Genial, pleasant, liberal in his benefactions and charitable to the poor, he has many in Lancaster who delight to call him friend. He has won his way to success through his own efforts, and well deserves the good fortune which has attended him.

In 1874, in Lancaster, Mr. Haefner was united in marriage to Margaret Fisher, daughter of Raphael Fisher, who operated a hotel in Lancaster for a number of years. He died in 1893, at the age of seventy-four years, and his wife died in 1884. They were members of the Catholic Church, and were interred in the Catholic cemetery. The following named children were born to Mr. and Mrs. Haefner: Mary, who died at the age of four years; Miss Elizabeth, at home; and Anna, Joseph, Catherine, Lauer and Margaret. Mr. Haefner built his present fine home, opposite his place of business, in 1890.

And this is from the “American Brewers’ Review,” for 1916:

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania

Historic Beer Birthday: John F. Betz Jr.

September 1, 2025 By Jay Brooks

betz-pa
Today is the birthday of John F. Betz Jr. (September 1, 1856-April 8, 1910). He was born in Pennsylvania, the son of John F. Betz, who in 1867 bought what was the Robert Hare & J. Warren Porter Brewery when it opened in 1775, but was the William Gaul Brewery when Betz acquited it, but Betz changed it to the John F. Betz Brewery. When John Jr. joined his father in the business in 1880, they changed the name to the John F. Betz & Son Brewery. The brewery survived prohibition, but closed for good in 1939.

Here’s his obituary from the American Brewers’ Review:

John-F.-Betz-Sons-Brewery
The Betz brewery in Philadelphia.

This much longer account is from “Philadelphia and Popular Philadelphians,” published in 1891. It’s mostly about Junior’s father, but he is mentioned in the course of the article:

Betz-Brewery-pa
The Philadelphia brewery.

I’m not sure if this was a newspaper advertisement or some very favorable coverage, but this was a page from The Times—Philadelphia on May 28, 1893. But in the right-hand corner is where I discovered the only image of John F. Betz Jr. that I could find.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: History, Pennsylvania, Philadelphia

Beer In Ads #5065: The Origin Of Famous Bock Beer….

August 28, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Graupner Bock Beer, which was published on August 28, 1933. This one was for the Robert H. Graupner Brewery of Harrisburg, Pennsylvania, which was originally founded in 1875 as Koenig & Bro. and was also often called the Centennial Brewery, though Graupner was usually in the name after 1893. They also mention two of the other beers, Graupner’s X-Tra Fine Beer and Silver Stock Lager. But what’s most curious about the ad is that most of it is taken up by the telling of one of the many origin stories of bock beer. This ad ran in The Harrisburg Telegraph, also of Harrisburg, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Carolyn Smagalski

August 28, 2025 By Jay Brooks

bella-online
Today is Carolyn Smagalski’s birthday. Carolyn’s a beer writer from Pennsylvania — not sure what it is about Pennsylvania and beer writing — who writes for BellaOnline. Her nickname is the Beer Fox and she does a terrific job spreading the gospel of great beer. Join me in wishing Carolyn a very happy birthday.

Carolyn with Michael Jackson at GABF in 2006.
Smagalski-2
Don Russell, Carolyn and Curt Decker, from Nodding Head.
Don Feinberg with Carolyn.
Smagalski-4
Ralph Olson, from HopUnion, the Alpha King and Carolyn.

NOTE: Previous three photos purloined from Facebook.

Me and Carolyn at GABF in 2006. [photo by Bryan Kolesar]
A big group of brewers and beer writers in Philadelphia during CBC.

Filed Under: Birthdays Tagged With: Pennsylvania

Beer In Ads #5057: Ephrata Is Saying: Give Me White Bock Every Time

August 19, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for Hornung’s White Bock Beer, which was published on August 19, 1937. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Ephrata Review, of Ephrata, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

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