Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

Historic Beer Birthday: John Roehm

January 5, 2026 By Jay Brooks

john-roehm
Today is the birthday of John Roehm (January 5, 1849-June 9, 1907). He was born in Bavaria, Germany, but moved to Philadelphia, Pennsylvania in 1888 and bought the brewery of Anton Stroebele (founded in 1870), renaming it the John Roehm Brewery, but also traded under the Consumers Brewing Co., at least until 1909. After Roehm’s death in 1907, his brewery appears to be sold to Henry Hess and went through several name (and probably ownership) changes until lastly it was known as the Otto Erlanger Brewing Co. from 1837 to 1951, when it closed for good. Unfortunately, I haven’t been able to find out much info about Roehm or the brewery.

This is Roehm’s obituary from the Brewers Journal:

John-Roehm-obit
john-roehm-brewery
john-roehm-poster-2

roehmporter
Nice-Purple-Blob-Beer-John-Roehm-Brewing-Co-_57 (1)

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Beer In Ads #5160: Insist On The Very Best! Stegmaier Bock Beer

January 3, 2026 By Jay Brooks

Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Stegmaier Bock Beer, which was published on January 3, 1969. This ad was for the Stegmaier Brewing Co. of Wilkes-Barre, Pennsylvania, which was originally founded in 1857. This ad ran in The Scranton Times, of Scranton, Pennsylvania. I love that their tagline is “Truly Brewed,” whatever that means.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer In Ads #5156: Straub Bock Beer

December 30, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s poster is for Straub Bock Beer, which was created around 1940. This poster was for the Straub Brewery of St. Mary’s, Pennsylvania, which was originally founded in 1872. I’m not sure who the artist was who created it.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Beer Birthday: Marc Worona

December 28, 2025 By Jay Brooks

brewers-supply-group
Today is the 58th birthday of fellow Pennsylvania transplant Marc Worona. Marc used to be the brewer at Stoudt’s Brewing in Adamstown, Pennsylvania but a number of years ago moved to California and for a long while worked with Brewers Supply Group, and was their VP of Sales and Marketing before recently retiring. For a time, he and his wife were traveling the country in an RV visiting state and national parks, though more recently he was involved in a beverage startup. Join me in wishing Marc a very happy birthday.

RV’ing.
Marc goofing around at the CBC beer and chocolate event at TCHO chocolate that he co-sponsored.
Marc with Marin brewer Arne Johnson at the Anchor Christmas Party in 2007.
Marc (center) with Brendan Moylan and Denise Jones getting the top prize in the Chocolate Beer competition sponsored by Brewers Supply Group and TCHO chocolate company during CBC in San Francisco a few years ago.
Out in front of the Bistro at the Double IPA Festival in 2008. Rodger Davis’ wife Claudia (who nworks at 21st Amendment), brewster Melissa Myers, Shane Aldridge (brewer at Marin & Moylan’s) and Marc.
Marc and his wife at Sedona.

Filed Under: Birthdays, Just For Fun Tagged With: California, Pennsylvania

Beer In Ads #5151: Old Reading Bock Beer

December 25, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s holiday ad is for Old Reading Bock Beer, which was published on December 25, 1934. This ad was for the Reading Brewing Co. of Reading, Pennsylvania, which was originally founded in 1866, and closed when I was in high school. This ad ran in The Reading Times, which was my hometown newspaper growing up, also from Reading, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Pennsylvania

Historic Beer Birthday: Charles William Bergner 

December 20, 2025 By Jay Brooks

Today is the birthday of Charles William Bergner (December 20, 1854-May 4, 1903). He was the son of Gustavus Bergner, who bought into the brewery Engel & Wolf, and renamed it Bergner & Engel, and it later became the Bergner & Engel Company.” William Bergner, as was best known, was born in Philadelphia, but learned to be a brewer in Germany. “He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association.”

This is his obituary from Ambler Gazette, of May 7, 1903:

Businessman. He co-founded the Bergner and Engel Brewing Company, which was located in the Brewerytown Section of Philadelphia, and was at one point the 3rd largest brewer in the United States.

C.W. Bergner Is Dead. Well-Known Brewer Dies in Philadelphia. Death Results from Paralysis of the Heart–Sketch of His Active and Successful Life–Mastered the Brewing Business–His Many Interests.

Charles William Bergner, president of the Bergner & Engel brewing company, died Tuesday at 10 o’clock a.m. in Philadelphia. His death came suddenly, although he had been in ill health for nearly two years. He had a malady of the stomach, liver and kidneys which brought on an acute affection of the heart that proved fatal.

Last year Mr. Bergner went to the mountains of Scotland by order of his physician and his health was much improved in consequence. He came back feeling quite well and continued so for some months. He left his office a week ago with a sharp attack of indigestion, which developed into paralysis of the heart.

Mr. Bergner was born in Philadelphia, Dec. 20, 1854, and was the only son of Gustavus Bergner, who until his death in May 1883, was president of the Bergner & Engel Brewing company, which he had founded. The son received his early education at a private academy in Philadelphia and at the high school at Lawrenceville, N.J. He afterwards studied at Augsburg and Munich, in Germany, and spent three years in travel in Europe.

Returning to this country he mastered the brewing business in every detail, serving in every part of the great establishment of which his father was the head. This was in 1873. His progress in this practical education was rapid and he assumed duties of greater and greater importance after his father’s death, until in 1891 he was elected president of the company.

Mr. Bergner became interested in several financial and industrial institutions, but at his death he was connected with only two, the Standard Ice company and the bank of the Northern Liberties. Of the former he was president and of the latter a director. He had been a director of the Commercial National bank, the Delaware Insurance company, and the Teutonic Insurance company, and vice president of the Guarantors’ Indemnity Company of Pennsylvania.

He was president of the United States Brewers’ association from 1897 to 1899, and for many years was president of the Philadelphia Lager Beer Brewers’ association. He was consul for the kingdom of Belgium, and in 1888 was vice president of the United States commission to the Brussels exposition. The king of the Belgians conferred upon him the following year the order of Leopold.

He was president of the board of trustees of the Medico-Chirurgical hospital, but resigned that position in January, 1898. He was a life member of the Union League club, a member of the Art club, the Historical society, the Franklin institute and all the German societies of Philadelphia. He sold his house at 1627 Walnut street about a year ago and since then has resided altogether at his country place in Ambler, which was erected over a dozen years ago at great cost and is one of the most beautiful and complete in this region.

A widow, a son, Gustav, and a daughter, Catharine, who is the wife of Charles Bispham, survive him. Mrs. George A. Fletcher, his sister, resides at 216 North Thirty-fourth street, Philadelphia, in winter and at Radnor in summer. Mr. Bergner was very charitable in a quiet and unostentatious way. He did not speculate either in real estate or in stocks.

The funeral will be at noon this Thursday at the family residence, Ambler, and the interment will probably be in West Laurel Hill cemetery.

And this is his entry from The Cyclopædia of American Biography, published in 1918, James E. Homans, editor:

BERGNER, Charles William, president of the Bergner and Engel Brewing Company of Philadelphia, and Belgian consul, b. in Philadelphia, Pa., 20 Dec., 1854; d. at his country home, Ambler, Pa., 4 May, 1903, son of Gustavus William (1832-83) and Catharine Christine (Wehn) Bergner. The Bergners came into prominence in mediæval Europe as early as the First Crusade, and the subsequent history of the family can be traced through a line of distinguished ancestors, dating from that time. The first member of the family to come to America was Charles William Bergner, grandfather of the subject of this review. He was a woolen goods manufacturer, the owner of extensive dye factories, and the Burgomeister (mayor) of Crimmitzschau, Saxony, Germany, where he lived. In 1849 he visited America. While in Philadelphia he loaned a sum of money to a brewing establishment, and the firm becoming insolvent soon afterward, he found himself, as chief creditor, obliged to assume control of the business. Thrust by accident into a vocation about which he knew nothing and being in a strange country, this man, who possessed the loftiest ideals and who, by inheritance and training, was of the highest type, — could not adapt himself to the vastly changed conditions of his life, and soon succumbed under the strain and died. He had succeeded, however, in laying the foundation of the house of Bergner and Engel. Gustavus William Bergner, son of Charles William and Johanne Fredericka (Richter) Bergner, was ambitious for a mercantile career, and at the age of sixteen entered a chinaware firm in Philadelphia, and on account of his exceptional ability was soon afterward offered a partnership in the business. The death of his father, however, prevented his acceptance of this opportunity and made him the head of the brewing enterprise. Under his successful management it became one of the large establishments of its kind. His son, Charles William Bergner, and the second of the name to assume the management of the business, received his early education in the private schools of Philadelphia, and was prepared at Lawrenceville, N. J., to enter Princeton College, but completed his studies in Germany, after which he entered the celebrated brewing schools of Munich and Augsburg, in order to perfect his knowledge of the practical part of the industry. He returned to America in 1873. He, however, had little predilection for an industrial career and wished to adopt a profession, preferring that of the law. Soon after his father’s health failed and the son, prompted by motives of filial duty and affection, took his place in the firm of Bergner and Engel in a modest capacity. Naturally an able business man, he did not long remain in this subordinate position, but was soon promoted to a clerkship and later made head bookkeeper. On the death of his father, 6 May, 1883, and later that of Charles Engel and his son, Theodore, Charles William Bergner (2d) assumed the entire management of the business. In 1890, upon the formation of a stock company, he was elected president of the Bergner and Engel Brewing Company, an office which he filled with unvarying success until his death. Because of his unusual knowledge of every branch of the business, his untiring energy and active interest in all matters pertaining to the brewing industry, and the high-minded persistence with which he carried out the splendid moral standards and business traditions of his ancestors, Mr. Bergner came to be regarded as one of the foremost figures in his line of industry in the United States. For five successive years he was elected president of the Philadelphia Brewers’ Association, and in 1896 was made president of the United States Brewers’ Association, of which organization he had served as president of the board of trustees for many years. He was actively associated with various other industrial and commercial enterprises, and was a director of the National Bank of Northern Liberties and the Delaware Insurance Company. He was also interested in a number of charitable and educational institutions. In 1895 he was appointed Belgian consul in Philadelphia; and as a mark of appreciation for his services at the International Exposition, held in Brussels in 1896, King Leopold of Belgium bestowed upon him “The Order of Leopold.” He was a man of great culture and was passionately fond of music and all the fine arts. He was a bibliophile, and possessed a very fine library and also had a large and valuable collection of rare engravings and etchings. He was a member of the Grolier Society, the Fine Arts Club, the Historical Society, and the Union League Club of Philadelphia. Charles William Bergner was married to Ella Annear, daughter of John and Anne (Wotton) Annear, in Philadelphia, 9 March, 1874. Of this marriage there were four children: Gustavus William Bergner, who is now president of the Bergner and Engel Brewing Company; Catharine Christine, deceased, who married Charles K. Bispham; Anita Ella, and Otto William, both deceased.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Pennsylvania, Philadelphia

Historic Beer Birthday: George Frey

December 17, 2025 By Jay Brooks

eagle-erie
Today is the birthday of George Frey (December 17, 1826-1872). He was born in Ober-Saulheim, Germany, but moved to Buffalo, New York when he was fourteen, in 1840, and worked for a brewery there, before moving to Erie, Pennsylvania, to build his own there. Most brewery history, especially breweriana-focused sources, claim the George Frey Brewery was only called by that name in 1855, and the following year became known as the Eagle Brewery. But “One Hundred Years of Brewing” states that Frey built the brewery in 1842 but sold it to Henry J. Kavelage in 1854, who sold it to Jackson Koehler in 1883, and in 1899 it was bought by the Erie Brewing Co. And the breweriana brewery lists say it was known as the Eagle Brewery through all of its changes in ownership, at least through prohibition. Although it appears to have also been known by “Jackson Koehler’s Eagle Brewery” after Koehler bought it.

More evidence that he was brewing in Pennsylvania long before 1855 can be found in “The Brewing Industry and the Brewery Workers’ Movement in America,” by Hermann Schlüter, which was published in 1910. In a chapter on “Lager Beer,” it casually mentions Frey’s contribution. “George Frey, who brewed the first lager beer in Erie, Pa., in 1847, had helped in the first brewing of “lager” in Buffalo in 1843.

But I also found another listing in Erie for another George Frey Brewery that opened in 1861, but was renamed the Erie City Lager Brewery two years later, in 1863, then in 1870 dropped “Lager” to become known as the Erie City Brewery. It 1872, it was renamed the Joseph F. Seelinger Brewery, which would suggest it was sold to that person, which especially makes sense since that’s the apparent year Frey died.

It seems a shame after those accomplishments, that what happened to Frey after he sold his brewery is unknown, and I even had a hard time finding out when he passed away. This is also the first instance where I could find not one piece of breweriana or photograph online of George Frey or his brewery, except for this modern image of the decaying building where the brewing used to be done.

koehlers-eagle-brewery-erie-pa

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania

Historic Beer Birthday: John Fritsch

December 15, 2025 By Jay Brooks

pennsylvania

Today is the birthday of John Fritsch (December 15, 1827-July 2, 1906). He was born in Germany, but came to America, settling in Philadelphia, Pennsylvania, in 1846, when he was 19 years old. He became foreman of the Blaess & Burgman Brewery, and later married the boss’s daughter, Elizabeth Blaess. He thereafter opened his own brewery, John Fritsch Brewing, but when his son Emile joined him in the business, changed the name to the John Fritsch and Son Brewery. The brewery closed for good a year after his death, in 1907.

john-fritsch

Here’s his obituary from the Western Brewer and Journal of the Barley, Malt and Hop Trades:

john-fritsch-obit-1
john-fritsch-obit-2

I wasn’t able to find very much additional information about Fritsch or his brewery. He did, however, sue a newspaper editor for libel in Harrisburg. This short article is is from the Harrisburg Telegraph, from Harrisburg, Pennsylvania on March 16, 1879:

john-fritsch-libel-1

Then two days later, the Harrisburg Telegraph for March 18, 1879 had this fuller report:

john-fritsch-libel

Filed Under: Birthdays, Just For Fun Tagged With: Germany, History, Pennsylvania, Philadelphia

Beer In Ads #5133: Enjoy The Bright Taste In Bock

December 5, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Genesee Bock Beer, which was published on December 5, 1981. This ad was for Genesee Brewing Co. of Rochester, New York, which was originally founded in 1878. This ad ran in The Berwick Enterprise, from Berwick, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, New York, Pennsylvania

Beer In Ads #5126: Having Guests … Or A Family Dinner Thanksgiving Day

November 27, 2025 By Jay Brooks

Last year I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Kaier’s Bock Beer, among others, which was published on November 27, 1961. This ad was for the Charles D. Kaier Co. Brewery of Mahanoy City, Pennsylvania, which was originally founded in 1880. This ad ran in The Record American, also from Mahanoy City, Pennsylvania.

Filed Under: Art & Beer, Beers, Breweries, Just For Fun Tagged With: Advertising, Bock, History, Holidays, Pennsylvania

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5196: Happy Days Are Here Again February 8, 2026
  • Historic Beer Birthday: Andrew MacElhone February 8, 2026
  • Historic Beer Birthday: A.J. Houghton February 8, 2026
  • Historic Beer Birthday: Charles Tascher February 8, 2026
  • Historic Beer Birthday: Lüder Rutenberg February 8, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.