Thursday’s ad is for Schlitz, I think from the late 1950s. The slogan, “Move up to quality — Move up to Schlitz!” Is it just me or is that hand the reason they now use hand models? And check out the swanky cuff link of a fish the guy is wearing.

Friday’s ad is for Schlitz. I don’t exactly when it was from, but given that the copy begins “after the war is over …” it seems a safe bet it was before September of 1945. Taking on a Sci-Fi theme with its futuristic airplane, it predicts giant planes will “girdle the globe” in mere days. But the beer of tomorrow? According to the ad’s pithy copy “The beer of Tomorrow is here Today.” I’m not even sure what that means, but I like it.

Friday’s ad is for the new pop top bottle that Schlitz debuted in the early 1960s. It’s their stubbie bottle — I just love the look of the stubbie bottle — showing how easy it twists off. And then there’s that tagline. :Now a beer bottle you can open with your bare hands.”

Tuesday’s ad continues the week’s accidental theme of strange glances. It’s a Schlitz ad from the 1950s and features a clubhouse scene presumably just after the golf tournament ended. While the WASPy members of Bushwood Country Club look on, the “winner” pours a bottle of Schlitz into his “Club Champion” trophy. But it’s his smug, smirking sidewards glance at us that makes me shudder. The slogan, “Best round I’ve had all day,” also seems a bit to punny, and I love a great pun.

Monday’s ad is a Schlitz ad, most likely from the 1950s, featuring a cowboy trying to rope a bottle of Schlitz with his lasso. I imagine that if he manages to snag a bottle that it won’t open without spraying him in the face.

Thursday’s ad is another in the Schlitz “kiss of the hops” series, this one featuring a violinist with the tagline “Like a Melody, No Bitterness.” It’s from 1943, a time when I think ads still tried to cram way to much into their ads, as this one looks much too cluttered to my eye.

Monday’s ad is a 1955 ad for Schlitz with the oddball slogan “Your thirst can ‘feel‘ the difference.”

Monday’s ad is for Schlitz Malt Liquor. I don’t ever remember the can looking so, well, stylish so I have to guess this is from the 60s? The pull-top is another clue, of course, as Schlitz introduced what they called the “pop-top” in 1963. Plus the stylized art looks rather bachelor pad circa mid-60s, too. Plus, I love those bold reds and blacks.

Wednesday’s ad is for Schlitz, one from their long-running “Just the Kiss of Hops” series, and apparently published around 1960. It looks to me like those luscious red lips on the raven-haired beauty are about to kiss the hops, rather than being kissed by them, as the tagline suggests.

Thursday’s ad is another Schlitz ad from most likely the 1950s. I find it a little creepy, actually, though I’m sure that was not the intention. That fairy tale bear in his nightshirt and slippers just looks a bit eye. And while the house obviously has electricity to power the refrigerator, he’s still carrying an old-fashioned candle. Why? Wouldn’t the light in the ‘frig be enough?