Saturday’s ad is for Bierbrauerei Falken Schaffhausen, from 1929. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a red-haired man doing a barrel roll while holding a large mug of beer and smoking a pipe. An impressive feat. It was created by Swiss artist Arnold Oechslin.

Friday’s ad is for Bierbrauerei Falken Schaffhausen, from 1928. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Weihnachts-Bock, or Christmas Bock, and shows two rams butting heads in front of a giant candle whose glow spells out Weihnachts-Bock. It was created by Swiss artist Arnold Oechslin.

Thursday’s ad is for Bierbrauerei Falken Schaffhausen, from 1928. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a medieval town, probably Schaffhausen, with a bolt of lightning striking the center of town. It was created by Swiss artist Arnold Oechslin.

Wednesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1927. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock, and shows a strange scene of a falcon carrying a man holding a large glass of beer high over a medieval town with a rainbow in the background. It was created by Swiss artist Arnold Oechslin.

Tuesday’s ad is for Bierbrauerei Falken Schaffhausen, from 1927. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and shows two gentlemen singing loudly with two mugs of beer in their hands. It was created by Swiss artist Arnold Oechslin.

Monday’s ad is for Bierbrauerei Falken Schaffhausen, from 1926. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Oster-Bock, or Easter Bock and seems to show a botanist out in the field stopping to sit and rest, and spying a beer-making flower. It was created by Swiss artist Arnold Oechslin.

Sunday’s ad is for Swiss Beer, from 1976. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This series of posters were made to promote Swiss beer by the Swiss Brewery Association. Three posters using the same artwork but with slightly different taglines in three different languages, as detailed below, all having something to do with beer being a natural beverage and the three main ingredients. They were created by Swiss artist Erich Hörner.

Saturday’s ad is for Bierbrauerei Falken Schaffhausen, from around 1935. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen , Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. It was created by Swiss artist M. Diakeli.

Friday’s ad is for Bier, Biere, Birra, from 1978. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association with the tagline “Unsere Schweiz – Unser Bier,” which translates as “Our Switzerland — Our Beer.” It was created by Swiss artist Erich Hörner.

Thursday’s ad is for World Champion of the Thirst Quencher, from 1962. At least that’s the title given to it on the Swiss Poster Museum’s website. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made to promote Swiss beer by the Swiss Brewery Association. It was created by Swiss artist Paul Trauffer.

The text of the poster on the glass is “Le Monde Entier En Boit,” which Google translates as “The Whole World Drinks.” I personally like the other translation a little better, although that may be because there was another poster using the same image but with different text. I could only find a small image of it, but you see the text is different, although I can’t quite make it out.