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Jay R. Brooks on Beer

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Historic Beer Birthday: William H. Worthington II

September 10, 2025 By Jay Brooks

Today is the birthday of William H. Worthington II (September 10, 1764-March 4, 1825). He was the son of William H. Worthington, who founded the Worthington Brewery in Burton-on-Trent in 1761, with the help of his wife Ann Tarratt, when “he purchased a brewery in the High Street for 320 pounds from Richard Cummings of Repton.” Worthington II assumed control of the company following his father’s death, and his son, also named William, succeeded him.

And here’s more from the brewery’s Wikipedia page:

It is the second oldest continuously brewed British beer brand after Whitbread. The best known Worthington beers are its Creamflow nitrokeg bitter and White Shield India Pale Ale.

When William Worthington died in 1800, his brewery was one of the largest outside London. Horace Tabberer Brown, a chemist employed by Worthington, pioneered brewing science in the separation and cultivation of pure yeast strains from 1866, and the brewery was the first in the world to systematically use a laboratory in the brewing process from 1872. Worthington & Co merged with its major Burton rival Bass in 1927. Until the 1960s the Worthington brand, in bottled form, ranked alongside Bass and Guinness as one of only three beers with nationwide distribution. However, bottled beer sales declined as keg beer grew in popularity throughout the 1960s, and the Worthington brewery closed in 1965. The beers continued to be brewed elsewhere, and the Worthington brand has remained prominent up to the present day.

The Worthington brand was purchased from Bass by the American brewing company Coors in 2002, which following a merger became Molson Coors in 2005. Creamflow is the third highest selling ale in the United Kingdom, as well as the highest selling ale in Wales, and is brewed in Burton. Worthington’s White Shield IPA has continued to be brewed since 1829, and has been the recipient of a number of awards. In 2010, Molson Coors opened the William Worthington microbrewery, which brews historical and seasonal beers.

And this history is from “Messers. Worthington’s Brewery at Burton,” originally published January 2, 1875 and reprinted in the Brewery History journal edition in 2017.

A few years after his first start this gentleman determined to follow the example of Printon, and add the wine trade to his business as a brewer; and his son, the second William Worthington, while yet almost a boy, finding himself the sole possessor of the business, joined a partner in shipping a large proportion of the season’s brewings as a joint speculation to St. Petersburg. But those were the days when communications with foreign lands were difficult, when posts were rare, irregular, and untrustworthy, and eighteen months went by and no news arrived of the venture on which so much had been risked. The sharer in the cargo became nervous and dispirited, and at length, when the underwriters refused to take insurances on the goods, he came to William Worthington and offered for a small sum to give up the entire of the venture. Small as the sum was in proportion to the yield of a successful trading, it was yet as much as under the circumstances the share was worth. But William Worthington had the courage and confidence which seems to have ever been a characteristic of his house, and was anxious to close with the offer. His business, however, was not then the extensive concern it subsequently became, and so much of his available capital had been locked up in the seemingly unlucky adventure, that there were difficulties in the way. Once more, as has so frequently been the case in the history of mankind, a woman proved the dea ex machinâ. William Worthington was at the time engaged to be married to Mrs. Tarratt, and this lady, after considerable thought, agreed to advance the money. Her sacrifice was rewarded as it deserved to be, for six months later – months, doubtless, of weary anxiety to the young brewer – news arrived, not merely of the safety of the cargoes, but of a trading successful beyond hope and expectation, and this success established the fortunes of the house beyond fear of trifling shocks, and when William Worthington died he left behind him a fortune which in those days was considered large. He was succeeded by his son, the third William Worthington.

The Worthington Brewery c. 1899.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: Burton, England, Great Britain, History, UK

Historic Beer Birthday: Thomas William Everard

September 8, 2025 By Jay Brooks

everards
Today is the birthday of Thomas William Everard (September 8, 1851-January 1, 1925). Thomas William Everard was the son of William Everard, co-founder of what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William, and fourth from Thomas William.

Thomas-William-Everard

Here is Thomas William Everard’s short biography from the brewery website:

Thomas William Everard was born on the 8th of September 1851, the year the Great Exhibition was staged by Prince Albert in Crystal Palace in London. He was the youngest of three children and joined his father’s firm at an early age. Thomas became very involved in his work at the brewery. He was so fond of his work he did not like to take holidays.

In 1890 a new partnership was formed to run the company- Everards, Son and Welldo. The partners were Thomas, his 69 year old father William, and a local wine and spirits merchant. Charles Leeds William Welldon.

Thomas took over the running of the brewery after the death of his father William, in 1892. He married Florence Muriel Nickisson of London on the 28th of September 1888. They had two children-William Lindsay, born in 1891, and his sister Phyllis Muriel, born three years later. William Lindsay would later go onto run the brewery.

Thomas enjoyed both country and urban life and was an active member of the Leicestershire Agricultural Society, as was his father. He continued the Everards tradition of public service and, like his father; he became a J.P. before being made a deputy Lieutenant of the County, and, in 1905, High Sheriff.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1)
The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

everards_tiger


At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Historic Beer Birthday: John Allen Young

August 7, 2025 By Jay Brooks

youngs
Today is the birthday of John Allen Young (August 7, 1921-September 17, 2006). Young was the great-great-grandson of Charles Young, who co-founded Young’s brewery in 1831. “He joined the family firm in 1954 after serving as a fighter pilot and a merchant seaman. He became chairman and chief executive in 1962 when his father retired and reverted to executive chairman in 1999.”

john-young-2

Here’s his obituary, written by Roger Protz, from the Guardian in 2006.

John Young, who has died aged 85, will have a prominent place in the Brewers’ Hall of Fame, revered as the father of the “real ale revolution”, an iconoclast who believed in good traditional beer drunk in good traditional pubs. Young, chairman of Young’s of Wandsworth in south London for 44 years, steered the family brewery on a different course from the rest of the industry in the 1970s. It was a course that was derided at the time: however, it proved not only successful for Young’s but also encouraged other regional brewers to follow suit.

A spate of mergers in the 1960s had created six national brewers who attempted to transform the way beer was made by switching from cask ale to keg beer – filtered, pasteurised and artificially carbonated. Panic ensued as such brands as Watney’s Red Barrel, Worthington E and Whitbread Tankard rapidly dominated the market. Smaller regional brewers rushed to emulate the “Big Six”, as they were known.

In Wandsworth, John Young raised his standard above the Ram Brewery, on the oldest brewing site in Britain, and declared he would remain faithful to beer that matured naturally in its cask. He was laughed to scorn by directors of other breweries. Among the legion of stories about him, one is told of a meeting of the Brewers’ Society in London where, during a break for coffee, one member saw a funeral hearse passing by outside. “There goes another of your customers, John,” he told Young, to roars of laughter from his colleagues. John Young had the last laugh.

He was born in Winchester, the eldest of four sons of William Allen Young. The family was steeped in brewing. John was the great-great-grandson of Charles Allen Young, one of two businessmen who took over the 16th-century Ram Brewery in 1831. John’s mother was Joan Barrow Simonds, a member of the family that owned Simonds Brewery in Reading.

But John’s first love was sailing: he was educated at the Nautical College in Pangbourne. Sailing holidays in the late 1930s on the river Orwell in Suffolk brought John and his brothers into contact with Arthur Ransome at Pin Mill, the setting for We Didn’t Mean to Go to Sea. Ransome claimed that he, rather than the brothers’ father, introduced the boys to the pleasures of beer and darts.

Either side of the second world war, John went to Corpus Christi College, Cambridge, where he graduated with an honours degree in economics. During the war he served with distinction as a fighter pilot on aircraft carriers. He left the Fleet Air Arm as a lieutenant commander in 1947 and launched a career in shipping. For a while he was based in Antwerp, where he met his Belgian wife Yvonne. They married in 1951 and settled in West Sussex, from where John, with his brothers, was summoned to work at the Ram Brewery in 1954.

He succeeded his father as chairman in 1962 and set about refashioning the company to meet the challenges of the time. Improving the pub estate and offering children’s rooms – a daring move at the time – did not mean a move away from traditional values. The brewery retained a fierce commitment to cask beer and delivered it to local pubs by horse-drawn drays, while a live ram mascot, along with ducks and geese, were familiar if bizarre sights at Wandsworth.

The energetic new chairman visited every pub in his estate. He was on first name terms with his landlords and became friendly with regular customers. Company annual general meetings became lavish affairs where a white-suited John Young would proclaim his belief in traditional brewing values. He was so horrified by the way some London pubs were being remodeled in the 1970s – as wild west saloons or sputniks – that he once threatened to enter one pub armed with a packet of soap flakes to throw into a large fountain that had been installed there.

The commitment to cask beer paid off. Sales of Young’s ales rocketed and their success was instrumental in helping the Campaign for Real Ale to make its mark in the early 1970s. In 1975 John Young was made a CBE to mark his work in brewing and for charity: he was chairman of the National Hospital for Nervous Diseases in Bloomsbury and raised millions of pounds to build new wards and install modern equipment.

His passion for brewing remained unabated, and John continued to work and chair company AGMs up to this year, though he was visibly ill with cancer. His last few months in office were dogged by controversy: a redevelopment scheme in Wandsworth meant the brewery had to close. When a suitable alternative site could not be found in London, Young’s agreed to merge its brewing operations with Charles Wells of Bedford, a move that has not pleased all lovers of Young’s distinctive beers.

But 200 Young’s pubs will remain in London and the south-east, bricks and mortar reminders of the man who guided their fortunes with undiminished fervour for more than 40 years.

He is survived by a son, James, who is deputy chairman of Young’s, and a daughter, Ilse.

john-young-portrait-2
A portrait of John Young that used to be in the brewery tasting room.

And here’s another obit, this one from the Telegraph:

The brewing industry is mourning the loss of one of its most passionate and colourful characters, Young & Co’s chairman, John Young. He died at the age of 85 after a long battle against cancer. The timing is particularly poignant as Young’s will this week cease production at the historic Ram Brewery in Wandsworth, south London, where ales were first brewed in 1581.

Mr Young – known affectionately as Mr John by staff – was a staunch opponent of red tape. Last year, he complained in the annual report: “At the brewery, we can no longer walk down the yard to the offices because of health and safety regulations. Our horses need passports. Since they cannot fit into a photo-booth, a vet must be employed to sketch the animal.”

Mr Young will also be remembered for his eccentric annual shareholder meetings. In what became a tradition as he fended off attempts at reform by activist shareholder Guinness Peat Group, he started bringing props to the event.

One year, he wore a bee-keeper’s hat to show his resolve to keep the group’s preferential B shares for family members. On other occasions, he brandished a megaphone to make sure “certain people, who seemed to be ignoring what I have to say” could hear him, and sported oversized boxing gloves.

john-young

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History, UK

Historic Beer Birthday: Timothy Taylor

August 6, 2025 By Jay Brooks

Today is the birthday of Timothy Taylor (August 6, 1826-January 1898). He was born in Bingley, part of West Riding in Yorkshire, England. In 1858, he founded a brewery with two partners, local businessmen James Shackleton and John Naylor, but by 1863 the partnership was dissolved and it became known as Timothy Taylor & Co. His sons, Percy and Robert Henry, joined him in the family business, and today the brewery remains in the Taylor family.

Here’s part of the early history of the brewery from the UK journal Brewery History:

Timothy Taylor, born on the sixth of August 1826 at Bingley in the West Riding of Yorkshire, was the eldest son of Richard and Elizabeth Taylor (neé Petyt). The family lived at Myrtle Place, Bingley, in 1841. Richard’s trade was tailoring and at that time they had an apprentice living with them. By the following census, Timothy had joined his father in business, then at premises on the Main Street, Bingley.

Between the years 1854 and 1857 a branch of Taylor & Sons, tailors and drapers, became established in Low Street, Keighley, with Timothy moving there, presumably to manage the outlet. The town had a population of 18,259 in 1851, with its main industries being the manufacture of textiles and engineering. Drinkers were able to slake their thirsts at eighteen fully licensed public houses and nine beerhouses. Three pubs were situated in Low Street, the thoroughfare where Timothy had set up shop.

Next door to his premises was the business and residence of Robert Aked, printer, stationer and stamp distributor.

Robert had one daughter, Charlotte, who married Timothy on the seventeenth of September, 1857 at the parish church. The following year Timothy commenced brewing in Cook Lane, a road that adjoined Low Street.

Whether his father-in-law instigated this new career move or was entirely of Timothy’s own volition it is not known, obviously he would have seen the amount of trade done by the local inns. He continued with his tailoring and drapery business, which had by 1861 been removed a short distance along Low Street, to a point where it became Change Gate. The company purchased their first public houses during 1859, the Volunteer’s Arms, Lawkholme Lane, Keighley, and New Inn at Bocking.

Richard Metcalf of Barking, Essex, presumably a property speculator, offered for sale in May 1863, the Knowle Park Estate, either in one lot or several lots. Timothy bought an area of land 5,000 square yards, forming part of Walker Royd Close, opposite Knowle Park Farm. The purchase of this green field site, about half a mile from the Cook Lane property provided the opportunity to move away from what was at that time the rather insanitary centre of Keighley and secure a pure supply of brewing liquor. An application to build at the Knowle came before the Keighley Local Board of Health in June 1863, sometime after that date Knowle Spring House, brewhouse and maltkiln were erected. The dwelling house was built as two homes for the Taylor and Aked families. Ownership of the land changed in September 1863 to Robert Aked. In this rural idyll, Timothy also farmed and when he later advertised for a malt kiln worker, one with agricultural experience was preferred.

By 1867 it appears he had severed all connections with the textile trade and a couple of years later showed his commitment to the local brewing trade by joining the Bradford and District Brewers’ Association’s first committee.

And this early history is from the UK blog Make Mine A Magee’s:

The founder of the firm, Timothy was born in Bingley in the West Riding of Yorkshire, on the 6th of August 1826 to Richard and his wife Elizabeth. Richard Taylor was, appropriately enough a Tailor, who at the time of Timothys birth was living on Myrtle Place in Bingley; and his eldest son joined him in his business. Soon after leaving school in 1841, where he quickly learned his fathers trade and went on to become the companys salesman in the local towns, and by 1853 the concern was known as Richard Taylor & Sons with premises on Main Street in Bingley and a second branch opening in Keighley in 1854; where Timothy was joined by his younger brother, Henry. However after two years the business partnership was dissolved; with Henry Taylor moving back to help run his fathers business in Bingley as a separate concern. The neighbours of Timothy at his premises on Low Street in Keighley included another local businessman, Robert Aked whose daughter Charlotte was to marry Timothy Taylor, in the parish church of Keighley on September 17, 1857.

In 1858, a family tragedy (the death of Timothy`s brother-in-law, Charles) quite probably gave him the inspiration to enter the brewing trade; as later in 1858, he entered into a partnership with local businessmen James Shackleton and John Naylor An old barn and stables on Cook Lane in Keighley were chosen as suitable for conversion to a brewery and Timothy commenced producing his ales later that year. The business began to prosper and by 1861, the census returns show that Timothy Taylor was listed as a Brewer, employing 8 men and 1 boy; however in 1863, the partnership between Timothy and the other gentlemen was dissolved on the 22nd of April.

Later, in 1863, the estate of the Greenwood family in Keighley; Knowle Park was offered for sale by their agent, and Timothy was possessed of sufficient acumen to acquire a substantial portion of it; and in June of that year, an application was duly presented to the Keighley Board of Health to erect a new brewery and other structures; amongst which was Knowle Spring House, (The family home for many years). By 1867, Timothy had severed most of his close ties with the clothing trade and was a founder member of the first committee of The Bradford & District Brewers Association whose first meetings were held in that year. Sadly, Timothy Taylor passed away in January 1898; with the business carried on by his sons Robert Henry Taylor and Percy Taylor, and by 1911, rising demand for the brewery’s products saw an expansion of the brewery, with new buildings being erected to house a Mill, Mash Tun (which was in use until 2000), Copper and Hop Back (replaced in 1976).

Filed Under: Birthdays, Breweries, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Ben McFarland

August 5, 2025 By Jay Brooks

McFarland
Today is UK beer writer Ben McFarland’s birthday. I first met Ben when he was over here working on the CAMRA beer guide to the west coast with Tom Sandham and Glenn Payne. We invited Ben to join us judging Double IPA’s at the Bistro’s Double IPA Festival, which I believe was something of a shock to the system for both Ben and Tom. These days he and Tom are The Thinking Drinkers, performing their “‘The Thinking Drinker’s Guide to Alcohol,’ a unique comedic drinking show that debuted at the 2011 Edinburgh Fringe.'” Join me in wishing Ben a very happy birthday.

Ben judging at the Double IPA Festival at the Bistro in Hayward while he was working on the CAMRA guide to the west coast of the U.S. in 2007.
Another view of judging in the basement of the Bistro.
McFarland-2
Taken at the CLASS Awards, by CLASS Magazine.
McFarland-1
Taken somewhere in the U.S. of A.
Ben and his writing partner, Tom Sandham.

Note: The last three photos were purloined from Facebook.

Filed Under: Birthdays Tagged With: Great Britain, UK

Beer Birthday: Adrian Tierney-Jones

July 19, 2025 By Jay Brooks

adrian-tierney-jones

Today is the birthday of English beer writer Adrian Tierney-Jones. Adrian’s written several beer books, and writes online at Called to the Bar. I first got to know him when he was the editor for 1001 Beers You Must Taste Before You Die, to which I contributed around two-dozen entries. I’ve also seen Adrian at events in London and Belgium since then, and he’s a great person to share a pint with. Join me in wishing Adrian a very happy birthday.

Adrian-TJ
Having another pint.
DSCN1896
In Leuven for the Brussels Beer Challenge a few years ago: Adrian, with fellow Brits Tim Hampson, Tim Webb and Pete Brown.
me-and-adrian
Me and Adrian having a beer and a chat in Belgium in 2014.
IMG_2254
Brussels 2015, from left: Me, Stephen Beaumont, Pete Brown, Yuri Katunin and Adrian.
Visiting Brassiere De La Senne in Brussels with a group after Brussels Beer Challenge judging..
Judging in Brussels in 2016.

[Note: first and third photos purloined from Facebook.]

Filed Under: Birthdays Tagged With: England, Great Britain, UK

Historic Beer Birthday: Glenn Payne

July 18, 2025 By Jay Brooks

uk
Today would have been the 71st birthday of Glenn Payne, an Englishman who wore many beer hats, but unfortunately passed away several years ago. I first met Glenn many moons ago when he was the beer buyer for Safeway in the UK. Since then, we’d judged together many times at both GABF and the World Beer Cup, and once at the Great British Beer Festival, too. He’s been involved with Meantime Brewing among too many projects for me to keep track of, and he’s been a great ambassador for British beer but, perhaps more importantly, for American beer in Great Britain. Join me in drinking a toast to Glenn’s memory. Cheers, mate.

With Chris and Cheryl Black, owners of the Falling Rock, Mark Dorber, formerly the publican of the White Horse in London (and now owner of the Anchor) and Glenn Payne at the Brewers Reception at Wynkoop during GABF Week in 2007.
Glenn Payne and Melissa Cole, from the UK
Glenn, with Melissa Cole, at GABF in 2009.
Glenn Payne & Greg Koch
Glenn with Greg Koch, from Stone Brewing, also at GABF in 2009.
wbc08-29
Glenn accepting a World Beer Cup award on behalf of a British brewery who couldn’t be there in 2008.

Filed Under: Birthdays Tagged With: England, UK

Historic Beer Birthday: William Everard

July 13, 2025 By Jay Brooks

everards
Today is the birthday of William Everard (July 13, 1821-December 28, 1892). Everard co-founded what would become known as the Everards Brewery, which is still a going concern today, and is still run by an Everard, who is fifth generation from William.

william-everard

Here is William Everard’s short biography from the brewery website:

William Everard was born on 13th July 1821 in a country where the Industrial Revolution was still in its infancy, and farming remained the largest single occupation. William married Mary Ann Bilson on27th March 1847, they had three children- one of which was Thomas William who would eventually continue his fathers work at the brewery.

On the fifth October 1849, William entered into partnership with Thomas Hull, a local maltster. They leased the existing brewery of Messrs Wilmot and Co. on Southgate Street, Leicester. The brewery became well established during William’s forty two years in charge.

As a successful and responsible Victorian citizen, William took public service seriously and devoted a larage amount of time to several public bodies. He joined the Leicester Highways Board on its constituition, and served for twenty years as its chairman. He was an energetic supporter of the Conservative Party, arranging meetings and political gatherings at his house, eventually becoming chairman of the Harborough Division.

Continuing to operate his farm as well as run his business, William also became prominent in local agricultural affairs as a member of the Chamber of Agriculture and Leicestershire Agricultural Society, founded in 1833.

New_Everards_brewery_Southgate_St_Leicester_showing_steam_traction_engines_1875 (1)
The brewery, around 1875.

And here’s the basic brewery history from Wikipedia:

The company began as Hull and Everard in 1849 when William Everard, a farmer from Narborough Wood House and brewer Thomas Hull leased the Southgate Street Brewery of Wilmot and Co from the retiring proprietors. Although Hull continued as a maltster, Everard was the driving force behind the business which he managed until his death in 1892.

The business expanded as the company progressively acquired outlets, with over 100 pubs by the late 1880s. In 1875 the company moved to a new state of the art tower brewery designed by William’s nephew architect John Breedon Everard. The brewery, on the corner of Southgate St and Castle St extracted very pure water from wells 300 feet deep beneath the premises and steam engines played a significant part in the mechanisation.

After the death of William, control passed to his son Thomas. The historic centre of the UK brewing industry remained some 40 miles away at Burton-upon-Trent, which by the 1890s produced one tenth of Britain’s beer. Everard’s leased the Bridge Brewery on Umplett Green island in 1895 but its 10,000 barrels per year capacity proved insufficient. It was replaced with the newer Trent brewery in Dale St which became available after going into liquidation in 1898. The Southgate brewery remained the distribution centre to the Leicestershire pubs with beer arriving by rail from Burton. The Trent brewery was purchased outright in 1901. It was renamed the Tiger Brewery around 1970.

everards_tiger


At some point their Tiger Best Bitter became their flagship beer, and I remember really enjoying during my first CAMRA festival in the early 1990s. It was a regional festival in Peterborough, which happened to be going on in later summer at the end of my wife’s summer semester at the University of Durham. So we took the train up to Peterborough from London to attend the festival, and it was great fun. I had many fine beer that night, but for whatever reason I clearly recall liking this one.

Filed Under: Birthdays, Just For Fun Tagged With: England, Great Britain, History, UK

Beer Birthday: Pete Brown

July 12, 2025 By Jay Brooks

pete-brown
Today is the 57th birthday of Pete Brown, author of Shakespeare’s Pub and Hops and Glory, along with much else. Pete was also the winner of the UK Beer Writer of the Year in 2010. I had a chance to meet and spend some time with Pete before and at GBBF in 2009, and several times since then, including a few years ago when he stayed with me for a few days while visiting the West Coast. He’s a kindred spirit, especially when it comes to neo-prohibitionist shenanigans, and writes one of the most engaging beer blogs out there. Join me in wishing Pete a very happy birthday.

During a visit to Russian River Brewery a few years back.

Pete Brown and Steve Parkes
Pete with Steve Parkes at a British Beer Writers event before GBBF a few years ago.

Pete Brown and me at GBBF
Pete and me at GBBF in 2009.

copenhagen
One night in Copenhagen, clockwise from bottom left: Martyn Cornell, Jeff Alworth, Evan Rail, me, Stephen Beaumont, Pete, Stan Hieronymus and Ron Pattinson.

SAM_5995
At the end of a quick trip to Copenhagen: Pete, with Ron Pattinson, Jeff Bell, Stephen Beaumont and Stan Hieronymus.

Filed Under: Birthdays Tagged With: England, UK

Historic Beer Birthday: Francis Showering

July 10, 2025 By Jay Brooks

babycham
Today is the birthday of Francis Showering (July 10, 1912-September 5, 1995). Showering was an English brewer. His family company, Showerings, invented Babycham, a light, sparkling perry, launched in 1953 and originally marketed as “genuine champagne perry”.

Mr-Showering-1

Here’s Showering’s obituary from The Independent in 1995:

Francis Showering was a remarkable man who achieved extraordinary success in the drinks industry over many years. He was still in harness as chairman of the drinks company Brothers Drinks at the time of his death, aged 83.

Born at Shepton Mallet, in Somerset, in 1912, Francis Showering was one of four brothers whose first employment at an early age was with their parents, who were innkeepers in Shepton Mallet, brewing beer and cider to their own requirements and for sale to other licensed houses in the district. Business was highly competitive. As a small concern they were overshadowed by the regional and national brewers and were also unable to sell their ciders against the national brands. During the Second World War they kept the business going in spite of shortage of raw materials and somehow built up a delivery fleet of mainly elderly vehicles which were sustained by an innovative transport department.

After the war they again suffered the frustration of lacking outlets for their products, and Francis Showering, by then managing director, turned to Perry as a potential for breaking into the brewer-dominated licensed trade. Sparkling Champagne Perry in baby bottles became the brand Babycham, and in due course became the drinks industry’s marketing success of the century.

babycham-coaster-3

First, however, it had to be established as a quality product and Showering excelled in the meticulous supervision of the production process to give an attractive sparkling drink well packaged and with a long shelf-life. Marketing and customer service received his equally uncompromising attention, with the result that, after extensive testing in local markets, Babycham was launched nationally in the early 1950s and became a cult drink for women in pubs and clubs. With the sprightly little Bambi deer symbol, Babycham glasses and cocktail cherry, this was exactly the drink that millions of women were waiting for. The simple slogan “I’d love a Babycham” said it all, and they loved it enough to consume over 4 billion bottles in the next 30 years.

The Showerings offered shares to the public in 1959. The issue was over- subscribed. Not only did it increase the wealth of the family but the creation of a public company gave Francis Showering and his brothers the means of acquiring other companies in the drinks industry. William Gaymer, Vine Products, Whiteways, and Britvic fruit juices were among those acquisitions, and the largest came in 1966 with the takeover, after a considerable battle, of Harvey’s of Bristol which brought with it world-wide interests in wines and spirits.

babycham-coaster-2

In 1968 Allied Breweries, already much involved in the drinks industry apart from brewing, made an agreed bid for Showerings Vine Products and Whiteways Ltd of pounds 108m. Thus the original shareholders in the Showerings company were rewarded yet again, and Francis Showering could take all credit for that.

Initially, the marriage was not an easy one. The different cultures of the two groups had to be reconciled and that took several years, but in no way inhibited the continued growth of the combined company. Showering’s nephew Keith Showering (later Sir Keith) became chairman in 1975. After seven years in office he died suddenly in 1982, when Francis became vice- chairman and continued to support the company in every possible way.

Francis Showering was a man of great determination and strength of character. The success of Babycham entitled him to have uncompromising views on the production and marketing of drinks generally, and the activities of the group in particular, and he could be relied upon to make those views known. Yet he was also a good listener, and when convinced of the loyalty of his colleagues gave it back in full measure.

babycham-coaster-1

He was also generous to the extreme. His loyalty and generosity to Shepton Mallet are evident in the modern development of the town centre, at his own expense. One of his great pleasures was entertaining at his house on the Beaulieu River, and aboard his motor cruiser Silver Cavalier, which gave him further opportunities to pursue perfection in maintenance and navigation.

Showering was appointed CBE in 1982; it was a reflection of his work for the community in West Country agriculture and at Shepton Mallet as well as his success in building a whole business structure on that little bottle of Babycham.

Sir Keith Showering had two daughters and four sons. In his closing years, through the formation with these four great-nephews of a new drinks company, Brothers Drinks, which he chaired, Francis Showering saw and encouraged, the possibility of an experience for them such as he and his brothers had had, and so much enjoyed.

Showerings
From left; Ralph and Keith Showering, R. N. Coate, Herbert, Francis and Arthur Showering, at the time of the ‘merger’ of the two cider makers.

This is a short history of Babycham from his Wikipedia page:

In the 1940s, the company developed a process to produce perry — a form of cider made from fermented pear juice – and created a low-alcohol sparking drink that was christened Babycham. The new drink was marketed mainly at young women, and sold in small bottles to be served in a champagne saucer – “the genuine champagne perry sparkling in its own glamorous glass”. After disputes with French champagne produces, including a court case in 1978, H P Bulmer Ltd v J Bollinger SA which held that marketing of a similar sparkling cider was not confusing, the reference to champagne was eventually prohibited by EU rules on protected designation of origin.

The drink became very popular, with its advertising slogan “I’d love a Babycham” and logo of a small deer. To serve the burgeoning demand, the company bought pear orchards across the West Midlands, and planted new pear orchards in Somerset. Output in Shepton Mallet reached 108,000 bottles an hour in 1966, and new plants were opened in Ireland and Belgium.

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Babycham

Filed Under: Birthdays, Just For Fun Tagged With: Cider, Great Britain, UK

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