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Jay R. Brooks on Beer

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You are here: Home / Beers / When Did Valentine’s Day Become A Drinking Holiday?

When Did Valentine’s Day Become A Drinking Holiday?

February 11, 2011 By Jay Brooks

valentines
This just struck me as odd. The now neo-prohibitionist MADD is urging people to give the gift of being a designated driver for Valentine’s Day. I certainly think it’s always a good idea to have a DD, but associating this idea with Valentine’s Day, one of the few remaining non-drinking holidays, seems opportunistic in the way that they incessantly accuse the alcohol companies of exploiting holidays. See, it’s all about the love. Uh, huh.

In fact, it’s so much about the love that they’ve even trademarked the phrases “Give the Gift of a Designated Driver™” and “Tonight, I’m DD”™ lest they fall into the wrong hands. So be careful, if you actually use the phrase “Tonight, I’m DD”™ you may have to send them a quarter.

Filed Under: Beers, Editorial, Politics & Law Tagged With: Holidays, Prohibitionists



Comments

  1. Pfooti says

    February 11, 2011 at 10:00 am

    Hmm, I was going to make a joke about getting your date on Valentine’s Day drunk. But then I decided it would be in poor taste.

    Look! A monkey!

    *scurries off*

  2. Mr. Nuts says

    February 11, 2011 at 9:36 pm

    When did Valentine’s Day become a drinking holiday? When people began to get married.

  3. Beer Delivery Guy says

    February 12, 2011 at 7:31 pm

    MADD was Hi-Jacked, from CindyLightner, of its original intent

  4. Jim Quinn says

    February 13, 2011 at 1:41 pm

    Boulevard Brewery in KC, with the Chocolate Ale Phenomena, has certainly moved it from just flowers, candy and wine!

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