Friday’s ad is for Froedtert Malt, or FroMalt, a Milwaukee maltster. They used to have at least three facilities and at least one closed in 2003, but I don’t know how many are left. This ad looks to be from the 1950s. The ad’s correct, of course. After a long day skiing, you need some malted goodness.
Popular Science’s intermittent series BeerSci had an interesting post yesterday on How To Make Strong Beer Stronger, tackling the issue of how “fractional freezing will concentrate any beer, provided you have a bit of patience and a very cold freezer.”
Today is the 33rd birthday of John Holl, who’s a journalist that recently came over to the dark side full time; dark beer, that is. Originally on the staff of the Gray Lady — the New York Times — he’s now writing almost exclusively about beer from his home in northern New Jersey. Online, he’s at Beer Briefing and his latest book is Massachusetts Breweries. And then there’s the forthcoming “American Craft Beer Cookbook,” so he’s definitely been busy. I’ve had the pleasure of getting to know John during some travel over the last couple of years, from Denver to Boston, and even in Chile. He’s a great addition to the fraternity of beer writers. Join me in wishing John a very happy birthday.
Today’s infographic is a fairly narrow one, in terms of its scope. It tackles beer in Slovakia. And although Slovak Beer uses a limited color palette, it still manages to communicate the information quite elegantly. I’d like to see one of these for every country.