Patent No. 399200A: Apparatus For The Pasteurization Of Beer

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Today in 1889, US Patent 399200 A was issued, an invention of Charles V. Koehler, for his “Apparatus For the Pasteurization of Beer.” There’s no Abstract, but the description states that the “invented a new and useful Improvement in Apparatus for the Pasteurization of Beer, of which the following is a specification.”

My invention relates to improvements in the mode of introducing steam into the steaming-vats, in which the bottles tilled with beer from the brewery are placed and covered with cold water, and then subjected to heat by introducing steam into the vat containing the bottled beer and water and heating the contents to a sufficient degree to destroy the yeast molecules in the beer contained in the bottles and arrest fermentation, thus bringing about that condition of the beer called pasteurization; and the object of my invention is, first, to provide a continuous distribution of the heat throughout the water from the top downward, thus saving breakage; second, to afford facilities for obtaining an equalization of the heat of the water and bottled contents of the vat; third, to reduce the amount of the surface of steam-pipe heretofore used and dispense with the holes or perforations therein; fourth, to insure the direct contact of every part-0t the water in the vat to the steam-supply.

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Beer In Ads #1484: Every Glass A Handful Of Health


Wednesday’s ad is for Budweiser, from 1916. There’s some great copy on this ad, beginning with “Every Glass a Handful of Health.” According to the ad, “Each drop of Budweiser is alive and sparkling with the vital energy of Northern Barley and the tonic vigor of Saazer Hops.” Apparently it’s also the “unchallenged sovereign of bottled beers,” which must have been a precursor to A-B declaring themselves the king of beers.

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Patent No. 2233904A: Bottle Cap

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Today in 1941, US Patent 694584 A was issued, an invention of William G. Wagner, for his “Bottle Cap.” There’s no Abstract, but the description claims that the “object of the invention is to provide an improved bottle cap for use on conventionally shaped or conventionally formed bottle mouths wherein the cap is of such design that it may be readily applied to the bottles by means of conventional bottle capping machines, the cap being advantageous in that it forms and maintains a superior seal with the bottle mouth.”
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Beer In Ads #1483: Green Tree Bock


Tuesday’s ad is for the Green Tree Brewery of St. Louis, and specifically their Buck Beer — apparently a bock — from 1906. Weird that they called it “buck” but then again perhaps they were thinking ahead and believed it was be easier to own or trademark the name which I confess I didn’t even notice was buck when I first looked at this ad.

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Patent No. 4253878A: Light Protective Bottle Glass

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Today in 1981, US Patent 4253878 A was issued, an invention of Robert L. Weaver and Alastair M. Jamieson, assigned to The Molson Companies Limited, for their “Light Protective Bottle Glass.” Here’s the Abstract:

A light protective bottle glass for use in beer bottles to prevent or reduce flavor deterioration by exposure to light is prepared by adding 0.065 percent by weight of nickel oxide to the Ultraviolet Absorbing Green glass usually used in green beer bottles.

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Patent No. 3498313A: Beer Keg Tap

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Today in 1970, US Patent 3498313 A was issued, an invention of Daniel E. Belich, for his “Beer Keg Tap.” Here’s the Abstract:

This application discloses a tap in which the portion of the tap from the head to the bottom of the keg may remain in place during merchandising. The user needs only a small coaxial outlet unit attached to tap beer and gas pressure lines. The outlet unit is small and easily cleaned, and represents only a modest investment for the tavern keeper. The portion of the device which is retained in the barrel contains valving arrangements which prevent the escape of beer or gas pressure from a partially used keg when the outlet is withdrawn, and provide improved Valve arrangements which rely on elastic valve members for admission of air under pressure.

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Beer In Ads #1482: When You Make A Great Beer, You Don’t Have To Make A Great Fuss


Monday’s ad is for Heineken, from, I think, the early 1990s. I confess I don’t remember this ad campaign from Heineken, but I recently discovered that they had a reasonably long-running series of ads with the tagline “When You make a great beer, you don’t have to make a great fuss.” They’re all minimalist in design with witty text and that fussy tagline. I haven’t been able to find a lot of specifics about the campaign, apart from a few suggestions that it may not have run in the United States. But it’s pretty funny in the context of the ABI Super Bowl ad that accused craft beer drinkers of being to fussy about their beer.

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Patent No. 2290089A2: Barley For Production Of Flavor-Stable Beverage

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Today in 2011, US Patent 2290089 A2 was issued, an invention of Søren Knudsen, Lene Mølskov Bech, Klaus Breddam, Finn Lok, Ole Olsen, and Birgitte Skadhauge, assigned to Carlsberg A/S, for their “Barley for Production of Flavor-Stable Beverage.” Here’s the Abstract:

According to the invention, there is provided null-LOX-1 barley and plant products produced thereof, such as malt manufactured by using barley kernels defective in synthesis of the fatty acid-converting enzyme lipoxygenase-1. Said enzyme accounts for the principal activity related to conversion of linoleic acid into 9-hydroperoxy octadecadienoic acid, a lipoxygenase pathway metabolite, which – through further enzymatic or spontaneous reactions – may lead to the appearance of trans-2-nonenal. The invention enables brewers to produce a beer devoid of detectable trans-2-nonenal-specific off-flavors, even after prolonged storage of the beverage.

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Craft Beer & Ale: A Parody of Dr. Seuss’ Green Eggs & Ham

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Today, of course, is the birthday of Theodore Geisel, a.k.a. Dr. Seuss. Almost six years ago my kids were on a Dr. Seuss kick and we read quite a few of his books multiple times, with Green Eggs & Ham emerging as the family favorite. I was playing around with the words one night, as I often do, and decided to see if I could come up with a beer-themed parody of the book. I originally posted the results five years ago, and here they are once again; Craft Beer & Ale, by Dr. J. Enjoy!

CRAFT BEER & ALE

Sam I am

I am Sam

Sam I am

That Sam’s upscale.
That Sam regales.
I do not like that Sam wholesale!

Do you drink
craft beer & ale?
Seuss-2

I do not drink them, Sam, they’re stale.
I do not drink
craft beer & ale.

Would you drink them
weak or strong?

I would not drink them
weak or strong.
I would not drink them, it is wrong.

I do not drink
craft beer & ale.
I do not drink them, Sam, curtail.

Would you drink them with more hops?
Would you drink them chased with schnapps?

I do not drink them
with more hops.
I do not drink them
chased with schnapps.
I do not drink them
weak or strong.
I do not drink them
all night long.
I do not drink
craft beer & ale.
I do not drink them,
Sam, you’re off the trail.

Would you drink them
in a pub?
Would you drink them
at a club?

Not in a pub.
Not at a club.
Not with more hops.
Not chased with schnapps.
I would not drink them
weak or strong.
I would not drink them, it is wrong.
I would not drink craft beer & ale.
I do not drink them, Sam — no sale.

Would you? Could you? In a bar?
Drink them! Drink them! Here they are.

I would not, could not, in a bar.

You may like them. You will see.
You may like them with some cheese!
cheese

I would not, could not with some cheese.
Not in a bar! You let me be.

I do not like them in a pub.
I do not like them at a club.
I do not like them with more hops.
I do not like them chased with schnapps.
I do not like them weak or strong.
I do not like them all night long.
I do not like craft beer & ale.
I do not like them, Sam, you’re beyond the pale.

A stein! A stein!
A stein! A stein!
Could you, would you,
in a stein?

Not in a stein! Not in a stein!
Not with some cheese! Sam! Let me be!
stein

I would not, could not, in a pub.
I could not, would not, at a club.
I will not drink them with more hops.
I will not drink them chased with schnapps.
I will not drink them weak or strong.
I will not drink them, it is wrong.
I do not like craft beer & ale.
I do not like them, Sam, you’ve gone off the rail.

Say! In a glass?
Here in a glass!
Would you, could you,
in a glass?

I would not, could not, in a glass.
glass

Would you, could you, while you dine?

I would not, could not, while I dine.
Not in a glass. Not in a stein.
Not in a bar. Not with some cheese.
I do not drink them, Sam, you see.
Not with more hops. Not in a pub.
Not chased with schnapps. Not in a club.
I will not drink them weak or strong.
I will not drink them all night long.

You do not drink
craft beer & ale?

I do not drink them,
Sam, you make me wail.

Could you, would you,
drink with Charlie?

I would not, could not,
drink with Charlie.

Would you, could you,
with more barley?

I could not, would not,
with more barley,
I will not, will not,
drink with Charlie.

I will not drink them while I dine.
I will not drink them in a stein.
Not in a glass! Not with some cheese.
Not in a bar! You let me be!
I do not drink them in a pub.
I do not drink them at a club.
I do not drink them with more hops.
I do not drink them chased with schnapps.
I do not drink them weak or strong.
I do not drink them IT IS WRONG!

I do not drink craft beer & ale!
I do not drink them, Sam — you fail.

You do not drink them. So you say.
Try them! Try them! And you may.
Try them and you may, I say.

Sam! If you will let me be,
I will try them. You will see.

Seuss-1

Say! I like craft beer & ale!
I do! I like them, Sam, you prevail!
And I would drink them with more barley.
And I would drink with homebrew Charlie…

And I will drink them while I dine.
And in a glass. And in a stein.
And in a bar. And with some cheese.
They are so good, so good, you see!

So I will drink them in a pub.
And I will drink them at a club.
And I will drink them with more hops.
And I will drink them chased with schnapps.
And I will drink them weak or strong.
Say! I will drink them ALL NIGHT LONG!

I do so love
craft beer at home!
Thank you!
Thank you, Sam-Cala-Gione!

ILikeit


All artwork by Rob Davis. Thanks, Rob! All words after Theodore Seuss Geisel by Dr. J. If you’re so inclined, you can also see the original text side by side with my parody at Craft Beer & Ale Compared.

Patent No. 3171746A: Production Of Brewers’ Wort

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Today in 1965, US Patent 3171746 A was issued, an invention of David Teignmouth Shore, for his “Production of Brewers’ Wort.” There’s no Abstract, but in the description Shore explains that his “invention relates to the production of brewers wort at the mashing stage in which a reaction is created between water and goods, i.e., ground solids or grist to obtain as a product of the stage a wort which is known as sweet wort: the sweet Wort is passed on for further treatment including heating, hopping and fermentation treatment to produce beer of one grade or style or another.”
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