Beer In Ads #1535: Asahi Anime


Friday’s ad is for Asahi, from sometime over the last decade or so. It’s hard to say since Japanese anime or manga art is often so timeless. Animation in the form of anime and manga is incredibly popular in Japan, and became increasingly so in the U.S. from the 1980s on. Beyond the cheesecake factor, it’s a simple, and familiar beer advertising image, of a woman on the beach in a bikini. I’m sure that music means something, but I don’t recognize the tune. The woman also may be a familiar character from a popular manga book but I don’t recognize her either.

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Patent No. 1956218A: Capping Head

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Today in 1934, US Patent 1956218 A was issued, an invention of George J Huntley and Harry A Rau, assigned to the Crown Cork & Seal Co., for their “Capping Head.” There’s no Abstract, but the description summarizes it. “The present invention relates to an improvement in capping heads and, more particularly, comprises a means for feeding closure or cap blanks to the capping mechanism of the capping head.”
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Patent No. 3729321A: Preparation Of Beer

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Today in 1973, US Patent 3729321 A was issued, an invention of N.L. Vacano, assigned to Rainier Companies, for their “Preparation Of Beer.” There’s no Abstract, but the description summarizes it. “This invention relates to the production of beer. More particularly, this invention is concerned with improvements in the process of producing beer starting with the wort, fermenting the wort with yeast to form green beer, aging of the beer and the subsequent finishing operation, as Well as improved apparatus for producing beer.”
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Beer In Ads #1534: Row, Row, Row Your Beer


Thursday’s ad is for beer generally, from the 1950s. It was created for the Brewers Society, presumably a brewing industry trade organization in Great Britain. It appears that the Brewers Society became the British Beer & Pub Association in the 1990s. A quick search reveals that they did a series of ads in the 1950s using a tagline referring to beer as “The Best Long Drink in the World.” This one features a boat, but instead of the coxswain shouting “stroke,” they’re all shouting “good wholesome beer” instead.

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Despite this ad being the size I found it, the resolution is terrible, but the smaller one below is slightly sharper, despite being much smaller.

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Patent No. 672788A: Device For Hoisting And Transferring Bottled Beer In Bottling Establishments

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Today in 1901, US Patent 672788 A was issued, an invention of Albert Lieber and August Meimberg, for their “Device for Hoisting and Transferring Bottled Beer in Bottling Establishments.” There’s no Abstract, but in the description summarizes it by stating that they’ve “invented new and useful Improvements in Devices for Hoisting and Transferring Bottled Beer in Bottling Establishments by Means of Air-Hoists and Transverse Carriers.” But below is a more detailed account.

Our invention relates to an improvement in the means for handling of large quantities of bottled beer for the purpose of pasteurizing. During the operation of this process the bottled beer has to be transferred in trays by means of trucks from the place of filling to the pasteurizing-tanks. Arriving at the tanks, the trays loaded with bottled beer must be elevated, so that the tray may be moved over the steaming-tank and then lowered into the same. It has been customary heretofore to perform these operations by means of hand or chain-hoists, necessitating the employment of a large number of men.

Our invention comprehends, in addition to the pasteurizing tank or tanks and the trays in which the bottled beer is contained while being transported and pasteurized, a raising and lowering means which travels on overhead tracks and carries the beer to position over the tank in which it is to be pasteurized and `from said tank after it (the beer) has been pasteurized. The raising and lowering means preferred by us comprises a cylinder having therein a piston-head and provided with a piston-rod having means by which a tray is detachably connected therewith. Said cylinder is also provided with means by which a suitable means or medium, preferably compressed air, is conveyed thereto for the purpose of actuating the piston and raising and lowering the tray with its contained bottles of beer. The construction is preferably such that the compressed air enters the cylinder at points which are both above and below the limits of travel of the piston-head and is conveyed to the inlets by pipes which have their contiguous ends joined by a valve-casing having a suitable valve, actuable to cause the compressed air to enter the upper part of the cylinder in order to drive the piston downward,and thereby lower the tray, with its contained bottles of beer, into the pasteurizing-tank or onto a truck after the beer has been pasteurized and to cause the air to enter the lower port in the cylinder when it is desired to raise the piston, and thereby lift the tray and beer from a truck or from said pasteurizing-tank. This means of raising and lowering the trays, with their contained bottles, by compressed air or other suitable fluid admitted below and above the piston-head, respectively, has especial advantages in the handling of bottled goods, as the action of the piston in both directions of its travel is cushioned by said duid, and said piston, together with the parts carried thereby, is caused to move slowly, steadily, and without jar, whereby the liability of breaking the bottles is reduced to a minimum and is materially less than it would be if the piston were caused to descend by gravity. The means adopted for detachably connecting the hoisting device with the trays are of peculiar construction and include pendent eyes or loops carried by said device to engage hooks on the trays, together with a slidable or movable safety device adapted to prevent accidental disconnection of the parts from each other.

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Brains & Beer

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There was an interesting article this March on the Huffington Post by a neuroscience Ph.D. student at Northwestern University, with a BA in Behavioral Biology from Johns Hopkins University, Lisa Qu, entitled Why Brain Science and Beer Go Hand-In-Hand. In it, she observes that in her field of study, which she describes as olfaction, beer and neuroscience “can be tightly intertwined.” It’s something we all know, but it’s great to see that science is taking it more seriously, and that it’s being talked about in mainstream media, too.

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Patent No. 2789654A: Apparatus For Filtering Air Or Gas That Enters Beer Kegs

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Today in 1957, US Patent 2789654 A was issued, an invention of David Zurit, for his “Apparatus for Filtering Air or Gas That Enters Beer Kegs.” There’s no Abstract, but in the description summarizes it thusly. “This invention relates to apparatus for filtering the air or compressed gas supplied to a beer keg, and the invention relates more particularly to a construction in which a separate filter, with a replaceable filter cartridge, is connected with each individual beer keg from which draft beer is drawn.”
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Patent No. 672819A: Apparatus For Drying Hops

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Today in 1901, US Patent 672819 A was issued, an invention of Alfred Blackie, for his “Apparatus For Drying Hops.” There’s no Abstract, and it takes a lot to explain everything, but essentially it’s a “kiln having an open sparred floor and a number of portable hop-receptacles having porous bottoms and tops, whereby currents of heated air may be passed through said floor and through said receptacles containing the hops for drying them.” But that’s pretty simplified, here’e more:

The present invention is illustrated in the accompanying drawings, in which Figure 1 is a plan view of the floor of a round kiln suitably prepared to receive the frames containing the hops to be dried, and Fig. 2 is a similar view showing such floor with the frames in position thereon. Fig. 3 is a perspective view showing one method of manipulating the frames. Fig. 4 shows a number of the frames as arranged on the cooling-floor after drying when it is desired to cool the hops quickly; and Fig. 5 showsthe manner of arranging such frames when the cooling is to take place more gradually. Fig. 6 is a plan view of a square kiln with frames suitably arranged thereon, and Fig. 7 shows an arrangement which may be used in connection therewith for manipulating the frames. Fig. 8 shows a modification of such arrangement. Fig. 9 is a sectional view showing one method of attaching the lids or covers of the frames in position, and Fig. 10 illustrates a modified arrangement for the same purpose. Fig. 11 is a plan view, and Fig. 12 a transverse section illustrating the method I prefer to employ for attaching the porous cloth or other suitable material to the lids or covers and bottoms of the frames.

This apparatus comprises an oast-house or kiln of any suitable form provided with an ordinary sparred floor 1, composed of slats or spars disposed apart from each other, leaving open spaces between them for the passage of air, and hop receptacles or frames 4, having porous tops and bottoms, disposed on said floor. When the hop-receptacles are placed directly on the floor, portions of the heated air for drying the hops rise through the floor between the receptacles and around the ends thereof and have no effect upon the hops and the heat is consequently wasted. To avoid this waste of heat, intermediate strips 2 of wood or other suitable material, together with similar end strips 2 and 2 are disposed on the floor 1 in such manner as to form completely-walled enclosures or compartments approximating in shape the hop-receptacles. The intermediate strips 2 are arranged in such position that they come immediately below the joints in the hop-receptacles 4 when the latter are placed in position in the kiln, and the end strips 2 close the end spaces under the outer ends of said receptacles adjacent to the inside wall of the cast-house or kiln and the strips 2 close the spaces under the inner ends of the receptacles, so as to prevent the escape of air around the frames. By this means the heated air will pass upward through the hop-receptacles only, and consequently the Whole thereof will be utilized in drying the hops, as the whole floorspace, except the parts beneath the porous hop-receptacles, is entirely closed or sealed. The strips referred to may be covered with felt, if desired. It continues from there.

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Beer In Ads #1533: Rare As The Bottle It Comes In


Wednesday’s ad is for Carlsberg, from 1968. Although Carlsberg was founded in 1847, apparently they first started exporting in 1868, so 100 years later, in 1968, they created a special beer for the UK market. It was “specially brewed for the British taste,” whatever that might have been. NOt sure how rare that would have been, but I guess give them points for trying something newish.

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What 3,465 Breweries Are Doing To The Hop Supply

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I admit there’s a certain “duh” factor to this, but it’s still interesting to see the numbers. With IPA and other hoppy beers accounting for over 20% of the craft beer market, there’s not enough hops being grown to keep up with current demand, and it will only get worse as interest continues to grow, as it seems likely the popularity of hoppy beers will be with us for the foreseeable future. This is from the May 2015 issue of Popular Science, which has a short article entitled Craft Beer is Annihilating the Hop Supply, which adds that demand for hops has “nearly quadrupled in the past decade.”

The article is subtitled “why that might be a good thing,” presumably alluding to the increased demand, but never really answers that question satisfactorily. There’s a quote from the former director of the Hop Growers of America, Doug MacKinnon, saying “Craft brewing is sucking up every pound of hops in the U.S. Growers can’t expand fast enough,” and suggesting that’s opening up the market beyond Washington, Oregon and Idaho, where U.S. hop growing has been concentrated at least since prohibition ended.

The article cites as proof that “single-acre hop operations are popping up on other types of farms across the country, including “Growers in New York, Minnesota, and Colorado,” and I’m also aware of similar efforts with commercial farms in Maine, Wisconsin and California, and I’m sure I’m forgetting somebody. Hops-Meister, which is near Clearlake, started in 2004 and grows ten different varieties on at least 15 acres. Co-owner Marty Kuchinski will be talking to my class tonight about hop farming. California used to grow more hops than any other state prior to prohibition, but never rebounded as farmers here found they could make more per acre growing grapes, but it’s why that legacy includes the town of Hopland and the Hop Kiln Winery. And New York used have an entire hop industry in the 19th century, until a downy mildew problem and other issues forced many to move production out west. So it’s little surprise that, with more modern farming methods, this growing demand would bring back hop farming to many parts of the country, not to mention a strong desire for brewers to have more local ingredients.

But the numbers just seem crazy: 27 million pounds of hops in 2014, and an estimated 31 million pounds this year.

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