Beer In Ads #1925: Welcoming The New Neighbors


Saturday’s ad is entitled Welcoming the New Neighbors, and the illustration was done in 1951 by Douglass Crockwell. It’s #56 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, a couple is moving to a new home, and thoughtfully the neighbors have stopped by to welcome them, and possibly are the one that brought the sandwiches and the beer. If so, that sounds like a pretty good neighborhood.

056. Welcoming the New Neighbors by Douglass Crockwell, 1951

Patent No. 3812996A: Bottle Carrying Case

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Today in 1974, US Patent 3812996 A was issued, an invention of Arthur Bunnell, assigned to Carling O’Keefe Ltd., for his “Bottle Carrying Case.” Here’s the Abstract:

Plastic carrying cases for bottles, especially beer bottles, are provided of a structure, in which, when the cases are stacked with bottles therein the tops of the bottles in one case engage the underside of the next upper case so that the load of the stack is supported through the bottles.

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Beer In Ads #1924: St. Louis — “Barbecue On The Terrace”


Friday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by Douglass Crockwell. It’s #55 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, an obviously well-to-do family has some choice real estate along the Mississippi River in St. Louis, with a tricked out stone barbecue terrace overlooking a bend in the river. Dad’s making burgers and Mom’s bringing more beer down from the house. Ah, the good old days.

055. St. Louis — "Barbecue on the Terrace" by Douglass Crockwell, 1951

Patent No. 700833A: Manufacture Of Fermented Liquors

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Today in 1902, US Patent 700833 A was issued, an invention of Joseph Schneible, for his “Manufacture of Fermented Liquors.” There’s no Abstract, though it’s described this way in the application:

This invention relates particularly to the carrying on of the fermentation of liquors such as malt beverages, for example and to the culture, propagation, and separation of yeast for further use As the fermentation of such liquors is now commonly practiced the yeast propagated for further use is separated and collected under conditions which are liable to result in contamination of the yeast by contact with air,usually teeming with wild ferments and very often with fungi, and in subsequent injury to the finished product.

It is the object of this invention to provide for the carrying on of the fermentation and the separation of the yeast in such a manner as to avoid exposure of either yeast or liquor to such contaminating and injurious influences, while at the same time the fermentation is carried on under practically normal conditions as to pressure.-

In accordance with this invention the newly-fermented liquor containing the yeast in suspension for further inoculation is transferred from the vessel in which the fermentation was carried on to a clean vessel, in which the separation of the yeast intended for further work from the liquor takes place and from which the liquor is withdrawn, thereby leaving the yeast in the clean vessel. The further quantity of liquor to be fermented is then introduced into the vessel containing the yeast and is inoculated thereby,thus avoiding altogether the removal of the yeast from the vessel in which the same has been allowed to separate from the fermented liquor and avoiding its exposure to the contaminating influences above referred to. This process is carried on successively in the manner referred to, the newly-fermented liquor being transferred from the vessel in which the inoculation has taken place and the main fermentation was carried on to a clean vessel, as before.

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Patent No. 1760071A: Centrifugal Separator

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Today in 1930, US Patent 1760071 A was issued, an invention of Henry George Koepke, for his “Centrifugal Separator.” There’s no Abstract, though it’s described this way in the application:

My invention relates to centrifugal separators of the discharge nozzle conical type, primarily constructed for the separation of yeast from most of the associated liquids in which it has been’ propagated.

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Beer In Ads #1923: Picnic At The New Homesite


Thursday’s ad is entitled Picnic at the New Homesite, and the illustration was done in 1951 by John Gannam. It’s #54 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, two couples are having a picnic in an unlikely spot. At a construction site, where presumably one of their homes is being built, they’re having beer and food while other people are working. It’s the weirdest spectator sport ever.

054. Picnic at the New Homesite by John Gannam, 1951

Patent No. 889140A: Bar Counter Box

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Today in 1908, US Patent 889140 A was issued, an invention of Joseph Lehnbeuter and Charles R Brunnacker, for their “Bar Counter Box.” There’s no Abstract, though it’s described this way in the application:

Our invention has relation to improvements in bar-counter boxes; and it consists in the novel construction of box more fully set forth in the specification and pointed out in the claims.

The invention relates to a class of cabinets or refrigerators which are employed in conjunction with a bar counter over which draft beverages are dispensed, the cabinet being known commercially as a novelty-box; and the invention has for its special object to so mount the drip-pan below the dispensing faucet that it may readily be shoved out of the way in making room for the insertion of the cask or barrel inserted into the space or compartment beneath the pan.

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Beer In Ads #1922: Dad Tries Out The Ukelele


Wednesday’s ad is entitled Dad Tries Out The Ukelele, and the illustration was done in 1951 by Douglass Crockwell. It’s #53 in a series entitled “Home Life in America,” also known as the Beer Belongs series of ads that the United States Brewers Foundation ran from 1945 to 1956. In this ad, Dad is playing a ukelele while the family looks on. No wonder they’re all drinking beer.

053. Dad Tries Out the Ukelele by Douglass Crockwell, 1951

Happy Towel Day!

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In addition to being “Geek Pride Day” today, it’s also “Towel Day,” which is a tribute to Douglas Adams that was started in 2001. If you haven’t read or are otherwise familiar with The Hitchhiker’s Guide to the Galaxy — I’m disappointed in you — but here’s why a towel is relevant to that story, as explained in Chapter 3:

A towel, it says, is about the most massively useful thing an interstellar hitchhiker can have. Partly it has great practical value. You can wrap it around you for warmth as you bound across the cold moons of Jaglan Beta; you can lie on it on the brilliant marble-sanded beaches of Santraginus V, inhaling the heady sea vapours; you can sleep under it beneath the stars which shine so redly on the desert world of Kakrafoon; use it to sail a miniraft down the slow heavy River Moth; wet it for use in hand-to-hand-combat; wrap it round your head to ward off noxious fumes or avoid the gaze of the Ravenous Bugblatter Beast of Traal (such a mind-bogglingly stupid animal, it assumes that if you can’t see it, it can’t see you — daft as a brush, but very very ravenous); you can wave your towel in emergencies as a distress signal, and of course dry yourself off with it if it still seems to be clean enough.

More importantly, a towel has immense psychological value. For some reason, if a strag (strag: non-hitch hiker) discovers that a hitchhiker has his towel with him, he will automatically assume that he is also in possession of a toothbrush, face flannel, soap, tin of biscuits, flask, compass, map, ball of string, gnat spray, wet weather gear, space suit etc., etc. Furthermore, the strag will then happily lend the hitch hiker any of these or a dozen other items that the hitch hiker might accidentally have “lost.” What the strag will think is that any man who can hitch the length and breadth of the galaxy, rough it, slum it, struggle against terrible odds, win through, and still knows where his towel is, is clearly a man to be reckoned with.

Hence a phrase that has passed into hitchhiking slang, as in “Hey, you sass that hoopy Ford Prefect? There’s a frood who really knows where his towel is.” (Sass: know, be aware of, meet, have sex with; hoopy: really together guy; frood: really amazingly together guy.)

The idea is that on May 25, fans should openly carry a towel with them, in fact they want you to make “sure that the towel is conspicuous — use it as a talking point to encourage those who have never read the Hitchhiker’s Guide to go pick up a copy. Wrap it around your head, use it as a weapon, soak it in nutrients — whatever you want!”

But since this is beer-focused place, and I don’t want to shortchange you, here are some beer towels that are educational as well as useful as any towel would be. So hopefully, you carried your towel with you today. If not, there’s always next year.

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This beer towel is available from the Baltic Shop.

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This one on beer and food pairing is likewise from the Baltic Shop.

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And so is this one on beers of the world.

Patent No. 6739087B2: Garden Pest Trap With Beer

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Today in 2004, US Patent 6739087 B2 was issued, an invention of Isaac Weiser and Margaret Weiser, assigned to Exhart Environmental Systems, Inc., for their “Garden Pest Trap.” Here’s the Abstract:

A pest trap for trapping snails, slugs, and the like comprising a base structure and a decorative cover. The base structure comprises a planar surface, a sloping surface surrounding at least part of the planar surface, two or more recesses formed in the planar surface for retaining a liquid for luring the pests, and a containment surface that is inclined and surrounds each recess. The cover rests over the base structure, preferably mounted on one or more side walls that partially enclose the planar surface and optionally have flanged ends for partially enclosing the recesses. Use and maintenance of the trap of the present invention is thereby greatly simplified and may be environmentally friendly utilizing common beer or other non-liquid luring means.

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