Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #4630: Miss Rheingold 1962 With Casey Stengel

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Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from April, just a few days after the opening day for the baseball season that year, Miss Rheingold 1962, Kathy Kersh, is on the field at the Polo Grounds in Manhattan with the manager of the New York Mets, legendary baseball player and manager, Casey Stengel. With the tagline, “Kathy and Casey at the Bat,” the ad shows Stengel batting with Miss Rheingold holding the ball, presumably having caught it after mighty Casey had struck out. This was the inaugural season of the Mets, one of two expansion teams that began playing Major League Baseball in the 1962 season (the other being the Houston Colt .45s — later the Astros).

Beer In Ads #4629: Miss Rheingold 1962 On Old Ironsides

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Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from April, Miss Rheingold 1962, Kathy Kersh, is on board “Old Ironsides,” whose official name is the USS Constitution. She is a “three-masted wooden-hulled heavy frigate of the United States Navy” and “is the world’s oldest commissioned naval warship still afloat.” In this one, she’s standing lookout, though I’m not sure what she’s keeping an eye out for.

And here’s a second ad, but this one is more narrow, which is a little odd.

Beer In Ads #4628: Miss Rheingold 1962 Targets Enjoyment

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Friday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from April, Miss Rheingold 1962, Kathy Kersh, is on board “Old Ironsides,” whose official name is the USS Constitution. She is a “three-masted wooden-hulled heavy frigate of the United States Navy” and “is the world’s oldest commissioned naval warship still afloat.” And according to the caption, she’s learning to be a gunner and shoot the cannon.

Beer In Ads #4628: Miss Rheingold 1962 Meets The Emerald Girl’s Pipe Band

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Thursday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from March, Miss Rheingold 1962, Kathy Kersh, is at the airport, meeting the Emerald Girl’s Pipe Band from Dublin, who are arriving to march in to high-profile parades for St. Patrick’s Day in New York.

Beer In Ads #4627: Miss Rheingold 1962 Gets Hosed Down

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Wednesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from March, Miss Rheingold 1962, Kathy Kersh, is at a fire station where they’re cleaning the engine and having some fun with the hoses. Luckily, Ms. Kersh must have been expecting that, because she’s wearing a raincoat as she’s getting hosed down.

Beer In Ads #4626: Miss Rheingold 1962 At The Fire Station

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Tuesday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from March, Miss Rheingold 1962, Kathy Kersh, is at a fire station where they’re cleaning the engine and having some fun with the hoses. Luckily, Ms. Kersh must have been expecting that, because she’s wearing a raincoat.

And here’s a slightly different variation on the same ad:

Brussels Beer Challenge Winners 2023

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Yesterday, the winners of the 12th annual Brussels Beer Challenge were announced in Ghent, Belgium. Exactly 1,811 beers from 37 countries were judged in 8 broad styles (Pale Ale, Dark Ale, Red Ale, Pils, Stout/Porter, White, Flavoured Beers, and Specialty Beers) and then further subdivided into 91 smaller categories (lambic, abbey, chocolate beers, etc.). This year, we were judging in Turnhout, a small town around 55 miles northeast of Brussels with an amazing Playing Card Museum. We judged the beers over three days in Congratulations to all the winners!

Belgium won the most medals, with the Netherlands coming in second, and the United States in third. Here are the top twelve medal winners, by country.

Medals Won by Country:

  1. Belgium = 81
  2. Italy = 37
  3. Netherlands = 34
  4. United States = 32
  5. China = 21
  6. Germany = 17
  7. Brazil = 16
  8. France = 11
  9. TIE: Japan = 5 / Spain = 5
  10. Czech Republic = 4
  11. TIE: Malta = 3 / Sweden = 3
  12. TIE: Norway = 2 / Poland = 2 / Ukraine = 2

The 2023 Brussels Beer Challenge Winners

Category 1 — Dark Ale: Abbey / Trappist Style Dubbel

  • Gold: Steenbrugge Dubbel Bruin (Belgium) Brewed by Swinkels Family Brewers
  • Silver Bière de Garde Brune (Netherlands) Brewed by Brouwerij Duits & Lauret
  • Bronze: Gouverneur Dubbel (Netherlands) Brewed by Lindeboom Bierbrouwerij

Category 2 — Dark Ale: Brown Ale

  • Gold: Kompel Ondergronds (Belgium) Owned by Brouwerij Kompel
  • Gold: La Gervoise Brune (France) Brewed by Brasserie Etienne

Category 3 — Dark Ale: Dark/Black IPA

  • Gold: Zwarte Magie (Netherlands) Brewed by Bierbrouwerij Wentersch
  • Silver: Blauwst’rig (Netherlands) Owned by IV:uur Bierbrouwerij
  • Bronze: Regeneration (Italy) Brewed by Astesana SRL Società Agricola

Category 4 — Dark Ale: Oud Bruin (Flanders Brown Ale)

  • Gold: Enigma 23 (United States) Brewed by New Glarus Brewing Company

Category 5 — Dark Ale: Strong Dark Ale

  • Gold: Haeseveld Belgian Strong Dark (Belgium) Brewed by Brouwerij Haeseveld
  • Silver: Leplan Quad Bbi (Belgium) Owned by LePlan-Vermeersch
  • Silver: Martha Brown Eyes (Belgium) Brewed by Belgian Brew Factory
  • Bronze: 30th Anniversary (United States) Brewed by New Glarus Brewing Company
  • Bronze: Straffe Hendrik Quadrupel (Belgium) Brewed by Brouwerij De Halve Maan

Category 6 — Flavoured Beer: Chocolate

  • Gold: Midnight Hike (United States) Brewed by River North Brewery
  • Silver: Chocolate Rain Milk Imperial Stout (China) Brewed by Trueman Brewing Co.

Category 7 — Flavoured Beer: Coffee

  • Gold: Nightmare Fuel (United States) Brewed by River North Brewery
  • Silver: Cappuccino Sweet Stout (Ecuador) Brewed by Sinners Microcerveceria
  • Bronze: Great Granny’s Cosy Coffee Cocktail (Netherlands) Brewed by Uiltje Brewing Company

Category 8 — Flavoured Beer: Field Beer

  • Gold: Coconut Pie Face (United States) Brewed by Revision Brewing Company
  • Silver: Colorado Coconut Brown Ale (Brazil) Brewed by Cervejaria Colorado
  • Bronze: Peanut Butter Milk Stout (United States) Brewed by Belching Beaver Brewery

Category 9 — Flavoured Beer: Fruit Beer

  • Gold: Avalon – Farmer’s Reserve (Norway) Brewed by Lindheim Ølkompani
  • Gold: Lille Lapins (Norway) Brewed by Lindheim Ølkompani
  • Silver: Lorre (Netherlands) Brewed by Brouwerij Homeland
  • Silver: Rusticana (Italy) Brewed by Claterna
  • Bronze: Volfas Engelman > Beer Mail > Mango Milkshake Pale Ale (Lithuania) Brewed by Volfas Engelman

Category 10 — Flavoured Beer: Herb & Spice

  • Gold: Le Chasseur (China) Brewed by Arber Brewing Co.
  • Silver: Veluwe Zoomer GraanGeluk (Netherlands) Owned by GraanGeluk
  • Bronze: Blonde Gingembre (France) Brewed by Brasserie-Distillerie Cap d’Ona
  • Bronze: Tale 7 Ginger Triple (Ghana) Brewed by Specialty Beers (Ghana) Ltd.

Category 11 — Flavoured Beer: Honey Beer

  • Gold: Icaro (Italy) Brewed by Diciottozerouno srl
  • Silver: Colorado Appia (Brazil) Brewed by Cervejaria Colorado
  • Bronze: Urbrew Honey Lager (China) Brewed by Urbrew (China) Craft Beer Co., Ltd

Category 12 — Flavoured Beer: Old Style Fruit-Lambic

  • Gold: BOON Millésime (Belgium) Brewed by Brouwerij Boon
  • Silver: Kestemont Abrikozen (Belgium) Brewed by Brouwerij Kestemont
  • Bronze: Oude Kriek Boon (Belgium) Brewed by Brouwerij Boon

Category 13 — Flavoured Beer: Russian Imperial Stout Barrel Or Oaked Aged

  • Gold: Are You Afraid of the Dark? (United States) Brewed by Breakside Brewery & Taproom
  • Silver: Rum Barrel Aged Coconut Porter (United States) Brewed by pFriem Family Brewers
  • Bronze: BA Collab 2023: Imperial Rye Stout x La Pirata (Netherlands) Brewed by vandeStreek Bier
  • Bronze: Gula (Ecuador) Brewed by Sinners Microcerveceria

Category 14 — Flavoured Beer: Smoked Beer

  • Gold: Klosterbräu Bamberger Rauchbier (Germany) Brewed by Klosterbräu Bamberg GmbH
  • Gold: Ryeziskie (France) Brewed by Brasserie de la Pleine Lune
  • Silver: Pravda Brewery. Chornobaivka (Ukraine) Brewed by Restoracija “Na Rynku” Ltd
  • Silver: Templin Family Rauch Bier (United States) Brewed by Templin Family Brewing
  • Bronze: Kamaleon (Italy) Brewed by The Wall SRL

Category 15 — Flavoured Beer: Sweet/Milk Stout

  • Gold: Chocolate Milk Stout (China) Brewed by Shandong Beerjoy Brewing Co., Ltd
  • Silver: Flipped Milk Stout (China) Brewed by Trueman Brewing Co.
  • Bronze: No award.

Category 16 — Flavoured Beer: Strong Red Fruit Beer

  • Gold: Red by Petrus (Belgium) Brewed by Brouwerij De Brabandere
  • Silver: Nachtraaf Wild Cherry (Belgium) Owned by De Nachtraafbrouwers
  • Bronze: No award.

Category 17 — Flavoured Beer: Wood/Barrel Aged

  • Gold: Balcones Edition 2023 Barley Wine (Netherlands) Brewed by Brouwerij de Molen
  • Gold: BA Collab 2023: Red Quadrupel x Brouwerij Eleven (Netherlands) Brewed by vandeStreek Bier
  • Silver: Rusty Nail 2022 (United States) Brewed by Fremont Brewing Company
  • Bronze: Fourchette Grand Cru (Belgium) Brewed by Brouwerij Van Steenberge

Category 18 — Lager: American-Style Pilsner

  • Gold: Pizzapils (Italy) Brewed by IPC srl
  • Silver: No award.
    Bronze: No award.

Category 19 — Lager: Bohemian-Style Pilsner

Gold: Bernard Bohemian Lager 4.5 (Czech Republic) Brewed by Rodinný Pivovar Bernard A.S.
Silver: Primátor Antonín (Czech Republic) Brewed by Primátor A.S.
Bronze: Bakalar Premium Lager (Czech Republic) Brewed by Tradicní Pivovar v Rakovníku, A.S.

Category 20 — Lager: Cold IPA

  • Gold: Cold Shower (Italy) Brewed by Bizantina SRL
  • Silver: No award.
  • Bronze: No award.
Judging took place in a beautiful space, a former church.

Category 21 — Lager: Dark/Dunkel (Including Schwarzbier)

  • Gold: Gooisch Zwart (Netherlands) Brewed by Gooische Bierbrouwerij
  • Silver: Munich B.E. (Italy) Brewed by Birrificio Estense
  • Silver: Waldhaus Ohne Filter Dunkel (Germany) Brewed by Privatbrauerei Waldhaus Joh. Schmid GmbH
  • Bronze: Jing A – Black Velvet (China) Brewed by Carlsberg Brewery (Anhui) Company Limited
  • Bronze: Onyx (Portugal) Brewed by Praxis – Cervejas de Coimbra, Lda

Category 22 — Lager: German-Style Dunkel Bock/Doppelbock

  • Gold: 1906 Black Coupage (Spain) Brewed by Luís Romero
  • Silver: Mahou Maestra Dunkel (Spain) Brewed by MAHOU
  • Silver: Texels Juttersbock (Netherlands) Brewed by Texelse Bierbrouwerij B.V.
  • Bronze: Lindeboom Bock (Netherlands) Brewed by Lindeboom Bierbrouwerij

Category 23 — Lager: Eisbock

  • Gold: No award.
  • Silver: Kulmbacher Eisbock (Germany) Brewed by Kulmbacher Brauerei AG
  • Bronze: No award.

Category 24 — Lager: German-Style Helles- / MaiBock / Doppelbock

  • Gold: Alfa Krachtig Dort (Netherlands) Brewed by Meens Bierbrouwerij BV
  • Silver: Cisk Strong (Malta) Brewed by Simonds Farsons Cisk PLC
  • Bronze: Mahou Maestra Doble Lúpulo (Spain) Brewed by MAHOU

Category 25 — Lager: German-Style Märzen

  • Gold: Bohemia Märzen (Brazil) Brewed by Bohemia
    Silver: Spring Valley Hojun 496 (Japan) Brewed by Spring Valley Brewery
  • Bronze: Samuel Adams OctoberFest (United States) Brewed by Boston Beer Company

Category 26 — Lager: German-Style Pilsner

  • Gold: Golden (United States) Brewed by Fremont Brewing Company
  • Silver: Caraibi (Italy) Brewed by Diciottozerouno SRL
  • Bronze: Gooisch Goud (Netherlands) Brewed by Gooische Bierbrouwerij

Category 27 — Lager: Helles

  • Gold: Bayreuther Hell (Germany) Brewed by Bayreuther Bierbrauerei AG
  • Silver: Waldhaus Hell (Germany) Brewed by Privatbrauerei Waldhaus Joh. Schmid GmbH
  • Bronze: Theresianer Premium Lager (Italy) Brewed by Theresianer Birra Italiana 1766

Category 28 — Lager: Hoppy Lager

  • Gold: Colorado Aipi Lager (Brazil) Brewed by Cervejaria Colorado
  • Silver: Maisel & Friends Hell (Germany) Brewed by Brauerei Gebr. Maisel GmbH & Co. KG
  • Bronze: Dama Hop Lager (Brazil) Brewed by Dama Bier

Category 29 — Lager: ICE

  • Gold: No award.
  • Silver: Kremer Golden (Brazil) Brewed by INDÚSTRIA E COMÉRCIO DE BEBIDAS Kremer E CONEXOS LTDA
  • Bronze: No award.

Category 30 — Lager: International Style Pilsner

  • Gold: Asahi Super Dry (Japan) Brewed by Asahi Breweries
  • Silver: Bavaria Pilsener (Netherlands) Brewed by Swinkels Family Brewers
  • Bronze: Mahou Clásica (Spain) Brewed by MAHOU
  • Bronze: Schweden Pils (Germany) Brewed by Schwarzbräu GmbH

Category 31 — Lager: Light Lager

  • Gold: Original (Brazil) Brewed by Ambev
  • Silver: Leichtes Helles (Germany) Brewed by Schwarzbräu GmbH
  • Bronze: Zhujiang Draft Beer 1997 (China) Brewed by Guangzhou Zhujiang Brewery Co., LTD.

Category 32 — Lager: Vienna Lager

  • Gold: Theresianer Vienna (Italy) Brewed by Theresianer Birra Italiana 1766
    Silver: Vienna Festbier (United States) Brewed by Quarter Celtic Brewpub
  • Bronze: Chellerina (Italy) Brewed by Birrificio La Piazza

Category 33 — Pale&Amber Ale: (Belgian Style) Tripel

  • Gold: Zeezuiper (Belgium) Brewed by Scheldebrouwerij
    Silver: Tripel Kanunnik (Belgium) Brewed by Brouwerij & Distilleerderij Wilderen
    Silver: Tripel LeFort (Belgium) Brewed by Omer Vander Ghinste
  • Bronze: Paix Dieu (Belgium) Brewed by Brasserie Caulier SRL
  • Bronze: St. Bernardus Tripel (Belgium) Brewed by St. Bernardus Brouwerij

Category 34 — Pale&Amber Ale: Abbey / Trappist Style Blond

  • Gold: Affligem Blond (Belgium) Brewed by Alken-Maes
  • Silver: Sint Idesbald Blond (Belgium) Brewed by Brouwerij L. Huyghe NV
  • Silver: Ter Dolen Blond (Belgium) Brewed by Brouwerij Ter Dolen
  • Bronze: Corsendonk Agnus Tripel (Belgium) Brewed by Brouwerij Corsendonk
  • Bronze: La Trappe Blond (Netherlands) Brewed by Bierbrouwerij de Koningshoeven B.V.

Category 35 — Pale&Amber Ale: Amber

  • Gold: Queue de Charrue Ambrée (Belgium) Owned by Brasserie Vanuxeem
  • Silver: CH’TI Originale Ambrée (France) Brewed by Brasserie Castelain
  • Silver: La Birra Irish Red Ale (Brazil) Brewed by La Birra Cervejaria Ltda ME
  • Bronze: De Maltezer (Netherlands) Owned by Stadsbrouwerij Maastricht

Category 36 — Pale&Amber Ale: American IPA (Higher Than 6.5 ABV)

  • Gold: Weekend Vibes IPA (United States) Brewed by Coronado Brewing Company
  • Silver: Craft Beer Cookout (Netherlands) Brewed by Uiltje Brewing Company
  • Bronze: Lush (United States) Brewed by Fremont Brewing Company

Category 37 — Pale&Amber Ale: American IPA (Less Than 6.5 ABV)

  • Gold: In to East Lake (China) Brewed by No. 18 Brewery
  • Silver: Reveille (Italy) Brewed by Astesana SRL Società Agricola
  • Bronze: Alaryk India Pale Ale Bio (France) Brewed by Brasserie Alaryk

Category 38 — Pale&Amber Ale: American Pale Ale

  • Gold: Guerrilla (Italy) Brewed by IPC srl
  • Gold: Ruggine (Italy) Brewed by Diciottozerouno srl
  • Silver: Merklinska Radost (Czech Republic) Brewed by Pivovar Petr Petružálek
  • Bronze: Cruiser Pale Ale (United States) Brewed by Mother Earth Brew Co.

Category 39 — Pale&Amber Ale: Belgian Style IPA

  • Gold: Lupulus Hopera (Belgium) Brewed by Brasserie Lupulus SPRL
  • Silver: Dikkenek Citra Hop (Belgium) Brewed by Brasserie Lefebvre
  • Bronze: Delta IPA (Belgium) Brewed by Brussels Beer Project
  • Bronze: Jack’s Precious IPA (Belgium) Brewed by Brouwerij The Musketeers

Category 40 — Pale&Amber Ale: Belgian-Style – Spéciale Belge

  • Gold: Bolleke De Koninck (Belgium) Brewed by Duvel Moortgat
  • Silver: Rainmaker Ale (United States) Brewed by Stormcloud Brewing Company
  • Bronze: Patience for Eylenbosch Belgian Pale Ale (Belgium) Owned by Brouwerij Eylenbosch
My table for this year’s judging.

Category 41 — Pale&Amber Ale: Best Bitter

  • Gold: No award.
  • Silver: No award.
  • Bronze: HertenHeer (Belgium) Brewed by Brouwerij Het Nest

Category 42 — Pale&Amber Ale: Bières De Garde

  • Gold: Sint Idesbald Rousse (Belgium) Brewed by Brouwerij L. Huyghe NV
  • Silver: GrandMir Ambrée (Belgium) Brewed by Brasserie du Grand Mir
  • Bronze: Ambrée Triple (France) Brewed by Brasserie-Distillerie Cap d’Ona

Category 43 — Pale&Amber Ale: Bitter

  • Gold: No award.
  • Silver: No award.
  • Bronze: Bertinchamps Légère (Belgium) Brewed by Brasserie de Bertinchamps
  • Bronze: Ciapa Fiá (Italy) Brewed by Birrificio Dulac

Category 44 — Pale&Amber Ale: Double Saison

  • Gold: Bellerose (France) Brewed by Brasserie des Sources
  • Silver: Bons Voeux (Belgium) Brewed by Brasserie Dupont
  • Bronze: Nunnans Skördeöl (Sweden) Brewed by Vreta Kloster Bryggeri

Category 45 — Pale&Amber Ale: Double IPA

  • Gold: Blue Tornado (Italy) Brewed by DC SRL
  • Silver: Page 24 Double IPA (France) Brewed by Brasserie St Germain / Page 24
  • Bronze: Crazy Rabbit (Italy) Brewed by Birrificio Sabino
  • Bronze: Drunk Lake (China) Brewed by No. 18 Brewery

Category 46 — Pale&Amber Ale: English IPA

  • Gold: Tsingtao India Pale Ale (China) Brewed by Tsingtao Brewery Co., Ltd.
  • Silver: Drunken Sailor IPA (Germany) Brewed by CREW Republic Brewery GmbH
  • Bronze: Red Stone IPA (Italy) Brewed by Birrificio Mezzopasso

Category 47 — Pale&Amber Ale: Golden Ale

  • Gold: Brugse Zot Blond (Belgium) Brewed by Brouwerij De Halve Maan
  • Silver: Blonden Os (Belgium) Brewed by John Martin SA
  • Silver: Demi de Mêlée (Belgium) Brewed by Brouwerij De Brabandere
  • Bronze: Abbaye Saint-Ghislain Blonde (Belgium) Brewed by Brasserie Deseveaux

Category 48 — Pale&Amber Ale: IPA Alcohol-Free/Low

  • Gold: 7 Hop 7 Grain DDH IPA (Belgium) Owned by BRULO
  • Silver: Samuel Adams Gold Rush (United States) Brewed by Boston Beer Company
  • Silver: Wanderlust (Netherlands) Owned by Van Moll Craft Beer
  • Bronze: Brand IPA 0.0 (Netherlands) Brewed by Brand Bierbrouwerij B.V.

Category 49 — Pale&Amber Ale: Kölsch

  • Gold: No award.
  • Silver: No award.
  • Bronze: Seafarer (United States) Brewed by Three Weavers Brewing Co.

Category 50 — Pale&Amber Ale: Light Bitter Blond/Golden Ale

  • Gold: Ter Dolen Armand (Belgium) Brewed by Brouwerij Ter Dolen
  • Silver: Artevelde Leute (Belgium) Brewed by Brouwerij L. Huyghe NV
  • Bronze: Chimay Dorée (Belgium) Brewed by Bières de Chimay
  • Bronze: St-Feuillien Five (Belgium) Brewed by Brasserie St-Feuillien
Our stewards beginning to distribute the beers for us to taste.

Category 51 — Pale&Amber Ale: Modern Saison

  • Gold: Mannenliefde (Netherlands) Owned by Oedipus Brewing
  • Silver: Saison Biolithics (Belgium) Brewed by Belgo Sapiens Brewers – Brasserie Ceres Belgique SPRL
  • Bronze: Beau Monde (Belgium) Brewed by Brouwerij De Dochter van de Korenaar BV
  • Bronze: Tokyo White (Japan) Brewed by Far Yeast Brewing Company

Category 52 — Pale&Amber Ale: New England IPA

  • Gold: Hazers Gonna Haze Hazy IPA (United States) Brewed by Belching Beaver Brewery
  • Silver: Destihl DeadHead Tourbus Hazy IPA (United States) Brewed by Destihl Brewery
  • Silver: Over-the-Top (South Korea) Brewed by Artmonster Brewery, Inc.
  • Bronze: Have You Ever Been Yellow (Netherlands) Brewed by Uiltje Brewing Company

Category 53 — Pale&Amber Ale: Pacific IPA

  • Gold: West Coast IPA (United States) Brewed by pFriem Family Brewers
  • Silver: Scraggy Bay (Ireland) Brewed by Kinnegar Brewing
  • Bronze: Big Swell IPA (United States) Brewed by Maui Brewing Co.

Category 54 — Pale&Amber Ale: Session IPA

  • Gold: Dance Rave Dance (Belgium) Brewed by Brasserie Surréaliste
  • Silver: Session IPA #3 Chinook (Italy) Brewed by Brewpub Trulla
  • Bronze: Rifle (Italy) Brewed by Il Mastio SSA

Category 55 — Pale&Amber Ale: Strong Amber

  • Gold: Millican Extra (Italy) Brewed by Birrificio Mezzopasso
  • Silver: Beer de Garde Ambrée Impériale (Netherlands) Brewed by Gooische Bierbrouwerij
    Bronze: Farsons Double Red (Malta) Brewed by Simonds Farsons Cisk plc

Category 56 — Pale&Amber Ale: Strong Blonde

  • Gold: Bon Secours Tradition (Belgium) Brewed by Brasserie Caulier SRL
  • Silver: OMER. Traditional Blond (Belgium) Brewed by Omer Vander Ghinste
  • Bronze: Martha Sexy Blond (Belgium) Brewed by Belgian Brew Factory

Category 57 — Pale&Amber Ale: Strong/Extra Special Bitter

  • Gold: Farsons Blue Label (Malta) Brewed by Simonds Farsons Cisk plc
  • Silver: No award.
  • Bronze: Backdoor Bitter (Italy) Brewed by Birrificio L’Orso Verde SRL

Category 58 — Pale&Amber Ale: Traditional Saison

  • Gold: Weizen Saison (Belgium) Brewed by L’Annexe
  • Silver: Double Tree Saison (China) Brewed by NEWME Brewery
  • Bronze: Saison Dupont (Belgium) Brewed by Brasserie Dupont

Category 59 — Red Ale: American Red Ale

  • Gold: No award.
  • Silver: Ignifer (Italy) Owned by Alchimie SRL
  • Bronze: Babylone (Belgium) Brewed by Brussels Beer Project

Category 60 — Red Ale: Irish Red Ale

  • Gold: No award.
  • Silver: Brotas Beer Red Ale (Brazil) Brewed by Brotas Beer Industria de Bebidas LTDA
  • Bronze: No award.

Category 61 — Red Ale: Oud Rood (Flanders Red Ale)

  • Gold: Rodenbach Grand Cru (Belgium) Brewed by Swinkels Family Brewers
    Silver: Rodenbach Classic (Belgium) Brewed by Swinkels Family Brewers
  • Bronze: Rodenbach Alexander (Belgium) Brewed by Swinkels Family Brewers

Category 62 — Speciality Beer: Alcohol-Free

  • Gold: Bird of Prey 0.2% (Netherlands) Owned by Uiltje Brewing Company
  • Silver: Affligem Blond 0.0% (Belgium) Brewed by Alken-Maes
  • Bronze: Force Majeure Bruin (Belgium) Owned by Force Majeure
  • Bronze: Vicaris NANO° (Belgium) Brewed by Brouwerij Dilewyns

Category 63 — Speciality Beer: Barley Wine

  • Gold: Aged Bock (Germany) Brewed by Schwarzbräu GmbH
  • Silver: Father Time (United States) Brewed by River North Brewery
  • Bronze: Mansueto 2021 (Italy) Brewed by IPC SRL
  • Bronze: Rest in Peace (Germany) Brewed by CREW Republic Brewery GmbHBrewed by IPC SRL

Category 64 — Speciality Beer: Brett Beer

  • Gold: Eylenbosch Wild Blond (Belgium) Owned by Brouwerij Eylenbosch
  • Silver: Pravda Brewery. Berliner Weisse Merlot BA (Ukraine) Brewed by Restoracija “Na Rynku” Ltd
  • Bronze: Templin Family Fouder Brett Bier (United States) Brewed by Templin Family Brewing

Category 65 — Speciality Beer: Brut Beer

  • Gold: Bière Brut Methode Originale Gôde (France) Owned by Brasserie Gode
  • Silver: Metodo Classico 60 Mesi (Italy) Brewed by Selezione Baladin SRL
    Bronze: Leopoldina Italian Grape Ale (Brazil) Brewed by Cervejaria Leopoldina

Category 66 — Speciality Beer: Gluten Free

  • Gold: Bavaria Pilsener Glutenfree (Netherlands) Brewed by Swinkels Family Brewers
  • Gold: Nun Gluten Blonde (Sweden) Brewed by Vreta Kloster Bryggeri
  • Silver: Mahou Cinco Estrellas Sin Gluten (Spain) Brewed by MAHOU
  • Bronze: Theresianer Senza Glutine (Italy) Brewed by Theresianer Birra Italiana 1766

Category 67 — Speciality Beer: Low-Alcohol

  • Gold: Hazy NONnetje (Netherlands) Brewed by Jopen Bier
  • Silver: VrIJwit (Netherlands) Owned by Brouwerij ‘t IJ
  • Bronze: Ana Hop (Belgium) Brewed by Brasserie Lefebvre

Category 68 — Speciality Beer: Home Brewers

  • Gold: Sonnig Swert (Netherlands) Owned by Brouwland BV
  • Silver: Saison Baron (Belgium) Owned by Brouwland BV
  • Bronze: Prizekant (Belgium) Owned by Brouwland BV

Category 69 — Speciality Beer: Hybrid Beer

  • Gold: Mele Bebè (Italy) Brewed by Birrificio Sabino
  • Silver: Timmermans Lambicus Blanche (Belgium) Brewed by John Martin SA
  • Bronze: Rena Bianca (Italy) Owned by Harvest Srls

Category 70 — Speciality Beer: Low Carb Beer

  • Gold: No award.
  • Silver: Black Rice Ale (United States) Brewed by Anderson Valley Brewing Co.
  • Bronze: No award.

Category 71 — Speciality Beer: Old Style Gueuze-Lambic

  • Gold: Organic Geuze Natur-Elle (Belgium) Brewed by BV Lambiek Fabriek
  • Silver: Lindemans Oude Gueuze Cuvée René (Belgium) Brewed by Lindemans NV
  • Silver: Young & Wild Fontan-Elle (Belgium) Brewed by BV Lambiek Fabriek
  • Bronze: Oude Geuze Brett Elle (Belgium) Brewed by BV Lambiek Fabriek
  • Bronze: Oude Gueuze Tilquin à l’ancienne – Cuvée Marie-Catherine (Belgium) Brewed by Gueuzerie Tilquin S.A.

Category 72 — Speciality Beer: Other Sour Ale

  • Gold: Goyck (Belgium) Brewed by Lindemans NV
  • Silver: Wäls Berliner (Brazil) Brewed by Wäls
  • Bronze: Everest (Brazil) Brewed by Hop Bros Cervejaria Artesanal
  • Bronze: Masterpiece Van Gogh (Brazil) Brewed by Cervejaria Masterpiece

Category 73 — Speciality Beer: Sake Yeast Beer

  • Gold: NBeer Kanpai Saki-Inspired Ale (China) Brewed by NBeer Craft Brewing Co.
  • Silver: No award.
  • Bronze: No award.

Category 74 — Speciality Beer: Speciality Beer (Higher Than 7 ABV)

  • Gold: Daobrew Dandao Vanilla imperial Sour Stout (China) Brewed by Chengdu Fengshou Craft Beer Company, Ltd
  • Silver: Offtrail Trick Or Treat Yourself (Japan) Brewed by Far Yeast Brewing Company
  • Bronze: Chococonut – Imperial Dessert Stout (China) Owned by SUPERMALT (Beijing) Trade Co., Ltd.
  • Bronze: Gouden Carolus Whisky Infused (Belgium) Brewed by Brouwerij Het Anker

Category 75 — Speciality Beer: Speciality Beer (Less Than 7 ABV)

  • Gold: Gooisch Rood (Netherlands) Brewed by Gooische Bierbrouwerij
  • Silver: The Headwaters IPA (Japan) Brewed by Far Yeast Brewing Company
  • Silver: Viva El Rye 5.0 (Netherlands) Brewed by Jopen Bier
  • Bronze: Capri-Derhosen (United States) Brewed by Quarter Celtic Brewpub

Category 76 — Speciality Beer: Speciality Beer: Italian Style Grape Ale

  • Gold: Gadduresa (Italy) Owned by Harvest Srls
  • Silver: Druif Rouge (United States) Brewed by pFriem Family Brewers
  • Bronze: La Belle des Vignes (Belgium) Brewed by Brasserie Minne
  • Bronze: Tokée (Belgium) Owned by NovaBirra

Category 77 — Speciality Beer: Winter Ales

  • Gold: 21 12 (Italy) Brewed by Microbirrificio Artigianale Incanto di Iavarone Ignazio
  • Silver: Ter Dolen Winter (Belgium) Brewed by Brouwerij Ter Dolen
  • Bronze: Gouden Carolus Christmas (Belgium) Brewed by Brouwerij Het Anker
  • Bronze: Pietra Bière de Noël (France) Brewed by Brasserie Pietra

Category 78 — Stout/ Porter: American Stout

  • Gold: Rye Stout (Italy) Brewed by La Collina
  • Silver: No award.
  • Bronze: All Black (Netherlands) Owned by Stanislaus Brewskovitch Brouwerij BV

Category 79 — Stout/ Porter: Baltic Porter

  • Gold: Special One – Ibeer (Italy) Brewed by Ibeer-Spirito Agricolo SRL
  • Silver: Dark Porter (China) Brewed by NEWME Brewery
  • Bronze: Porter Baltycki Trzech Kumpli (Poland) Owned by Browar Trzech Kumpli Sp., z.o.o.

Category 80 — Stout/ Porter: Dry Stout

  • Gold: Brotas Beer Dry Stout (Brazil) Brewed by Brotas Beer Industria de Bebidas LTDA
  • Silver: Monk’s Stout Dupont (Belgium) Brewed by Brasserie Dupont
  • Silver: Wheeler (Poland) Owned by Browar Trzech Kumpli Sp.. z.o.o.
  • Bronze: No award.

Category 81 — Stout/ Porter: Oatmeal Stout

  • Gold: No award.
  • Silver: No award.
  • Bronze: Colorado Terezinha (Brazil) Brewed by Cervejaria Colorado
  • Bronze: Olonella (Italy) Brewed by Birrificio Di Legnano SRL

Category 82 — Stout/ Porter: Porter

  • Gold: Porter (Italy) Brewed by Birra Puddu SRL
    Silver: Port City Porter (United States) Brewed by Port City Brewing Company
  • Bronze: Bulk (Italy) Brewed by Hammer Italian Craft Beer
  • Bronze: Robust Porter (United States) Brewed by Reuben’s Brews

Category 83 — Stout/ Porter: Russian Imperial Stout

  • Gold: Hel & Verdoemenis (Netherlands) Brewed by Brouwerij de Molen
  • Silver: Singularity (Sweden) Brewed by Northern Light Brewery
  • Bronze: Paliata (Italy) Brewed by Drink Up SRL
  • Bronze: Wrecking Ball Imperial Stout (United States) Brewed by No-Li Brewhouse

Category 84 — Stout/ Porter: Export Stout

  • Gold: Cervecera Cuello Negro (Chile) Brewed by Cervecera Cuello Negro Spa
  • Silver: Hul Extra Stout (Belgium) Brewed by Brouwerij De Wilde Brouwers
  • Bronze: Elbow Patches (United States) Brewed by The Virginia Beer Company
  • Bronze: GrandMir Noire (Belgium) Brewed by Brasserie du Grand Mir

Category 85 — Wheat: Dubbel Wit/Imperial White

  • Gold: IJwit (Netherlands) Owned by Brouwerij ‘t IJ
  • Silver: Dominicains Dubbel (Belgium) Brewed by Brasserie 3F
  • Bronze: PokerFace (Belgium) Brewed by Brouwerij Het Nest

Category 86 — Wheat: Dunkel Weizen (Doppel)Bock

  • Gold: TAP6 Aventinus (Germany) Brewed by Schneider Weisse G. Schneider & Sohn GmbH
  • Silver: No award.
  • Bronze: No award.

Category 87 — Wheat: Gose

  • Gold: NBeer Beijing GOSE Modern (China) Brewed by NBeer Craft Brewing Co.
    Silver: Gosexy (Italy) Brewed by Bozner Weisse GmbH
  • Bronze: Haihe River Gose (China) Brewed by Trueman Brewing Co.

Category 88 — Wheat: Weizen

  • Gold: Sonhoshin German Style Wheat Beer (China) Brewed by Beijing Sonhoshin & Five Star Beer Co., LTD
  • Silver: Primátor Weizen (Czech Republic) Brewed by Primátor A.S.
  • Bronze: Hawley Hefeweizen (United States) Brewed by Wallenpaupack Brewing Company
  • Bronze: Zebra Craft Weissbier (China) Brewed by Zebra Craft Beer

Category 89 — Wheat: Weizen (Doppel)Bock

  • Gold: Maisel’s Weisse Bajuwarus (Germany) Brewed by Brauerei Gebr. Maisel GmbH & Co. KG
  • Silver: Aloha 26 (China) Brewed by GuangXi Dongming Beer Co., LTD
  • Bronze: No award.

Category 90 — Wheat: White IPA/Hoppy Weizen

  • Gold: Meteor White IPA (France) Brewed by Brasserie Meteor
  • Silver: TAP5 Hopfenweisse (Germany) Brewed by Schneider Weisse G. Schneider & Sohn GmbH
  • Bronze: Der Weizen (Germany) Owned by Tilmans Biere

Category 91 — Wheat: Witbier

  • Gold: Brugs Tarwebier (Belgium) Brewed by Brouwerij De Halve Maan
  • Silver: Leopoldina Witbier (Brazil) Brewed by Cervejaria Leopoldina
  • Silver: Nachtraaf – De Witte Raaf (Belgium) Owned by De Nachtraafbrouwers
  • Bronze: Ter Dolen Wit (Belgium) Brewed by Brouwerij Ter Dolen
The Comac Trophy for 2023

The Comac Trophy, awarded to the Best Beer of the Competition, this year was won by:

Millican Extra (Italy) Brewed by Birrificio Mezzopasso, in the category Pale&Amber Ale: Strong Amber

You can also find a list of the winners at the Brussels Beer Challenge website.

Beer In Ads #4625: Miss Rheingold 1962 Pulled By A Goat

By

Monday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from February, Miss Rheingold 1962, Kathy Kersh, is driving a wagon loaded with beer, which is being pulled by a goat. The headline reads: “Rheingold Golden Bock is back! (Can Spring be far behind?)”

Beer In Ads #4624: Rheingold Golden Bock Is Back

By

Sunday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. In this ad, from February, Miss Rheingold 1962, Kathy Kersh, is driving a wagon loaded with beer, which is being pulled by a goat. The headline reads: “Rheingold Golden Bock is back! (Can Spring be far behind?)”

Beer In Ads #4623: Miss Rheingold 1962 Portrait

By

Saturday’s ad is for “Rheingold Beer,” from 1962. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In 1962, Kathy Kersh won the contest and became Miss Rheingold for that year. She was born Kathleen Kroeger Kersh on December 15, 1942 in Los Angeles, California (though one source claimed it was Hawaii). She attended a theatrical school, studying dance and acting. In 1959, she won the title of Miss Junior Rose Bowl, and became a professional model, and later an actress and singer. After her year as Miss Rheingold 1962, she married actor Vince Edwards, best known as Dr. Ben Casey on the TV show of the same name. But they were married for only four months before divorcing, and her daughter was born shortly thereafter when she became a single mother. Some of her more memorable appearances were on Burke’s Law, My Favorite Martian, The Beverly Hillbillies, The Man from U.N.C.L.E., and a small part in the film “The Americanization of Emily.” In 1967, she signed a record deal with Power Records, and released two singles. After a small role as Cornelia, one of the Joker’s henchmen, on Batman, she married Burt Ward, who played Robin. That marriage last two years, and afterwards she attended business school and embarked on successful a career in commercial real estate. As far as know, she still lives in Sherman Oaks, California. This breweriana piece, it’s a framed portrait of Kathy Kersh, the new Miss Rheingold for 1962, and it’s also leaning into Rheingold’s sponsorship of the inaugural season of a new professional baseball team, the New York Mets. The headline reads: “New girl … new team … same great beer!”