Monday’s ad is for “Rheingold Beer,” from 1953. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold for 1953 was Mary Austin. I haven’t been able to find out very much about her, and there are some contradictions in what I did unearth. She was born in Flatbush, Brooklyn in 1921, and didn’t start modeling until she was thirty, in 1951. Before that, she worked at the National City Bank. According to a newspaper item in 1976, she married a Frank Fillen right after her Rheingold year and had seven kids, settling in Long Island. However, another more reputable account seems to suggest she married a Frances Xavier Killeen, but in 1950, before her stint as Miss Rheingold. But the seven kids part seems true. But then I also found her obituary when she passed in 2012, and she appears to have later married a Philip Holden Fett, also on Long Island. In this ad, from December, she’s holding a wreath a wishing “Season’s Greetings” to everyone.
Beer In Ads #4141: Seasons Greetings From Miss Rheingold 1949
Friday’s ad is for “Rheingold Beer,” from 1949. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat McElroy was Miss Rheingold 1949. She was born Patricia Ann McElroy in Victoria, Texas, in 1928, but grew up in Austin. At some point she moved to New York and became a model. After being elected Miss Rheingold, in February of 1949 she married Cliff Lozell, an art director with the prestigious ad agency Young & Rubicom, and the couple later retired to Florida. Pat McElroy Lozell passed away in 2005. In this ad, from December, she’s standing in an all-white scene, a snow-covered forest of white trees wearing a white winter coat, dress and gloves. As a result, only the colorfully wrapped Christmas presents stand out.
Beer In Ads #4114: Season’s Greetings From Miss Rheingold 1948
Saturday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s posing on the stairs by the Christmas tree and wishing everyone a “Season’s Greetings.”
And here’s a black and white version of the same ad, but a lot larger image.
Beer In Ads #4113: Miss Rheingold 1948 Trims The Tree
Friday’s ad is for “Rheingold Beer,” from 1948. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1948, was Pat Quinlan. I wasn’t able to find out very much biographical information, only that she was possibly born in 1928 in Suffolk County, New York. In this ad, from December, she’s trimmed the tree and wrapped all her presents. All that’s left to do, apparently, is drink some beer.
Beer In Ads #4084: Seasons’s Greeting From Miss Rheingold 1947
Thursday’s ad is for “Rheingold Beer,” from 1947. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This ad introduced the winner of the Miss Rheingold 1947 contest, Michaele Fallon. I couldn’t find much information about her. She appears to have been born in 1920 as Bernice Kathryn Fallon and changed it when she started working as a model. She also appears to have two married names, Barros and Neagle. In this ad, from December, she’s holding a candle after lighting an old-fashioned streetlamp and wishing us all a Season’s Greetings.
Beer In Ads #4030: Miss Rheingold 1945 Reads “Carving The Easy Way”
Wednesday’s ad is for “Rheingold Beer,” from 1945. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Pat Boyd was Miss Rheingold 1945, and according to her Find-a-Grave page, she “worked as a model with many prestigious modeling agencies, including, Eileen Ford, Harry Conover and John Robert Powers. In 1945 Patricia “Patty” Boyd became Miss Rheingold.” She was born in 1922 and married Robert D. Buckalew. The couple resided in Montclair, New Jersey until they both passed away in 2007. In this ad, from November, she’s leaning on a railing where a giant turkey is sitting, while reading through a book entitled “Carving the Easy Way!” That’s some next level shade.
Beer In Ads #3988: Miss Rheingold 1944 For Valentine’s Day
Tuesday’s ad is for “Rheingold Beer,” from 1944. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Miss Rheingold 1944 was Jane House, and unfortunately, I wasn’t able to find out much about her apart from she was signed to Columbia pictures, so she at least had aspirations to be an actress. There is a Jane House listed on the iMDb, but doesn’t begin until she was on a television show in 1956, so I’m not sure if it’s the same person. In this ad, from February, she’s shown holding a red, heart-shaped tray with three beers on it. I know it’s nitpicking, but isn’t Valentine’s Day usually for couples? So why are there three glasses of beer? Who’s the third wheel?
They also ran the same ad in newspapers.
Beer In Ads #3950: Good Cheer
Saturday’s ad is for “Hamm’s,” from the 1950s. This ad was made for Hamm’s Brewing, which was founded in 1865 by Theodore Hamm in St. Paul, Minnesota. At its peak, it was the 5th largest brewery in America, and operated facilities in five cities, including San Francisco, L.A., Baltimore and Houston, in addition to the original brewery in Minnesota. This one shows a wintery scene with the Hamm’s Bear riding a toboggan down a mountain with three glasses on beer in tow, with the tagline “Good Cheer,” and at the bottom of the ad, Hamm’s From the land of sky blue waters!”
Beer In Ads #3743: For Natural Thirst You’ll Prefer Coors
Monday’s ad is for “Coors Beer,” from 1939. This ad was made for the Coors Brewing Co., who did not do as much advertising as their competitors. In part, this was because they were not sold nationwide until the 1980s. This one shows Christopher Columbus and was obviously intended to be published around October 12th, and then it takes Columbus’ planning of his trip and his foresight(?) to compare it to modern brewing methods. But then it ends with this gem of a tagline. “For Natural Thirst you’ll prefer COORS.”
Brewhog Determines 6 More Weeks Of Winter Beers For 2021
Over in Gobbler’s Knob, in Punxsutawney, Pennsylvania, Phil the Groundhog — a.k.a. the Brewhog — raised up his head this morning for the 135th time and looked around, and this year and saw his shadow. You know what that means? It’s six more weeks of drinking winter beers this year. Or something about a late spring, I can’t keep it straight. You can see a video of Punxsutawney Phil here. And there’s more information about Groundhog Day at the Punxsutawney Groundhog Club.
But this year, I suppose given how shitty the year is starting, it isn’t too surprising, though not every groundhog agrees on what the future hold. For example, Staten Island Chuck along with Shubenacadie Sam in Canada and General Beau Lee in Georgia have predicted an early spring for 2021.
Although another Canadian groundhog, Balzac Billy, from Alberta, Canada, also predicted six more weeks of winter, whereas Essex Ed of Orange, New Jersey did not see his shadow and neither did Buckeye Chuck of Ohio or Big Al, a 14-foot, 1,000-pound alligator, from Texas, who is given KFC chicken each February 2. If he eats the chicken, it’s an early spring, if he passes, then it’s more winter. This year, he did not eat.
So it’s up in the air whether, I mean weather, we’ll have an early spring or more winter. I tend to go with the original, Punxsutawney Phil, but for no better reason then I’m from Pennsylvania. I guess we’ll have to wait and see.
Fingers crossed. And if you don’t have time to watch all of the deliciously wonderful Groundhog Day film today, here it is in a slightly shorter version just over three minutes.