Thursday’s ad is another one for Pabst, from 1897. The Invalid in the title refers to those not drinking Pabst, with its “tonic” qualities where “it lifts, strengthens, builds, is vivifying, life-giving, gives vim and bounce — it braces.”
Sunday’s ad is for Pabst Blue Ribbon, from 1947. Featuring singer and comedian Eddie Cantor dressed up in a football uniform, watching the game on to modern eyes is a very tiny television screen. There’s also a small table holding a bottle and a glass of beer. The tagline, “For You Armchair Quarterbacks,” forever linked drinking beer while watching football on TV.
Tuesday’s holiday ad for Pabst Blue Ribbon, from 1946. IN a scene that looks like it’s after a long day skiing, a couple is relaxing back in the lodge, by the fireplace, as the man is serving mugs of Pabst. “Order it with Confidence … Serve it with Pride.” I’m not sure about the smile on him, it looks a little creepy to me. So maybe they’re not a couple after all, her smile seems a bit forced, so maybe this is a pickup attempt?
Saturday’s holiday ad is for Pabst Blue Ribbon, from 1941. “Isn’t Christmas Fun?” A frazzled husband responds. “Could Be! If You’d Only Give Me A “33 to 1″ Chance!” Eventually his wife understands, and he enjoys a beer before turning into a decorating demon, prompting her to suggest he may be getting a whole case of PBRs on Christmas Day.
Sunday’s ad is for Pabst Blue Ribbon, from 1911. I love the outfit on the server, that must be some posh establishment he works for. I love that Pabst is working so hard to position PBR as the classy beer, and especially this sentiment: “Pabst Blue Ribbon is the ultimate choice of all who have a keen faculty of selection.” Priceless. People who who are good at picking things?
Monday’s ad is yet another one for Pabst, again from 1897. The ad shows the Boston Tea Party, with cartons of tea leaves being dumped into the harbor. Another patriotic moment, another reminder how healthful Pabst Malt Extract can be, especially how it can cure so many spring ills. There’s even a list of what it can cure: enervation, fatigue, thin blood, anaemia, exhaustion, lack of vitality, weakness, nervousness, sleeplessness and slow recovery from a winter’s sickness.
Sunday’s ad is still another one for Pabst, also from 1897. The ad shows what is purported to be the “First Inauguration” — it looks like George Washington — yet I’m always amazed that we tend to simply ignore the ten presidents of Congress who preceded Washington under the Articles of Confederation, not to mention the fourteen people who served as president of the continental congress before that. In our collective image of American history, we seemingly just leap from 1776 to Washington’s inauguration thirteen years later, on April 30, 1789, as if that previous decade didn’t even exist. Climbing down off my soapbox, with Pabst Malt Extract, apparently, you won’t have to worry about dyspepsia or indigestion.