Beer In Ads #947: Pabst Makes It Perfect!

Monday’s ad is yet another one for Pabst Blue Ribbon, this one from 1958. Featuring an artist painting what looks like something abstract, or possibly a terrible landscape, though curiously there’s a woman on the grass under his easel with a tray of food and a glass of beer. He’s apparently taking a break with his own beer and a smoke … or maybe that’s the way he paints. Maybe it’s just me, but his posture makes him look like quite the schlub.


Beer In Ads #946: Finest Beer Served … Anywhere!

Friday’s ad is another one for Pabst Blue Ribbon, from 1950. Showing famous tennis player Pancho Gonzales relaxing with a PBR — and wearing the quintessential tennis getup — that he’s sharing with someone courtside in a suit and tie. It looks like Pancho’s pointing at the blurred player serving on the court, perhaps a new prospect?


Beer In Ads #927: Satisfy Your Thirst For Better Beer!

Tuesday’s ad for Pabst Blue Ribbon, from 1954. Part of PBR’s “What’ll You Have” series, this one is tennis-themed, with a white tennis sweater emblazoned with Pabst’s tagline by the courts, back in the days when they still used white balls and … well, wore sweaters. Still not quite sure what made the beer better, though.


Beer In Ads #886: Mr. Basketball

Monday’s ad is for Pabst Blue Ribbon, from 1950. It’s one of Pabst’s “What’ll You Have” ads, but featuring a sports celebrity, George Mikan. In post-war America, Mikan was known as “Mr. Basketball” and was the Lakers’ center when they still played in a state with lots of lakes. He’s considered a pioneer of modern basketball, and retired as the all-time leading scorer. The NBA actually altered the rules of the game to reduce his dominance and he was directly responsible for the three-point line was and partially for the shot clock. And apparently he drank Pabst.


Beer In Ads #875: Pabst Fish Fry

Monday’s ad is for Pabst Blue Ribbon, from 1954. It’s from their “What’ll You Have” series,and this one shows three recently caught fish frying in a pan on the grill. Is is me or is that bucket of ice that the beer is cooling in a little close to the flame? That ice is going to melt pretty quickly.


Pabst’s Blue Ribbon Competition

Mental Floss had an interesting story about how Pabst Brewing Co. got the blue ribbon that graces every bottle and can of their beer. In How Did Pabst Blue Ribbon Win its Blue Ribbon? author Matt Soniak details the events at the 1893 Columbian Exposition in Chicago that led to Pabst claiming total victory and justifying that blue ribbon in the years that followed.