Beer In Ads #1608: Hello, Operator

Monday’s ad is for Pabst, from between 1900 and 1910. It looks like it’s probably two ads, or more likely two advertising postcards, though they definitely seem related and work as a pair. On the right, a woman is presumably ordering beer, and on the left a young man — sporting a dandy pink tie and a shirt with puffy sleeves — is taking her order. The boxes behind him suggest six different Pabst products: Hofbrau, Export Beer, Select, Bavarian, Bohemian and The Best Tonic.


Beer In Ads #1425: For You Armchair Quarterbacks

Sunday’s ad is for Pabst Blue Ribbon, from 1947. Featuring singer and comedian Eddie Cantor dressed up in a football uniform, watching the game on to modern eyes is a very tiny television screen. There’s also a small table holding a bottle and a glass of beer. The tagline, “For You Armchair Quarterbacks,” forever linked drinking beer while watching football on TV.


Beer In Ads #1420: The Pabst Ski Lodge

Tuesday’s holiday ad for Pabst Blue Ribbon, from 1946. IN a scene that looks like it’s after a long day skiing, a couple is relaxing back in the lodge, by the fireplace, as the man is serving mugs of Pabst. “Order it with Confidence … Serve it with Pride.” I’m not sure about the smile on him, it looks a little creepy to me. So maybe they’re not a couple after all, her smile seems a bit forced, so maybe this is a pickup attempt?


Beer In Ads #1410: A Blue Ribbon Christmas

Saturday’s holiday ad is for Pabst Blue Ribbon, from 1941. “Isn’t Christmas Fun?” A frazzled husband responds. “Could Be! If You’d Only Give Me A “33 to 1″ Chance!” Eventually his wife understands, and he enjoys a beer before turning into a decorating demon, prompting her to suggest he may be getting a whole case of PBRs on Christmas Day.


Beer In Ads #1404: The Height Of Hospitality

Sunday’s ad is for Pabst Blue Ribbon, from 1911. I love the outfit on the server, that must be some posh establishment he works for. I love that Pabst is working so hard to position PBR as the classy beer, and especially this sentiment: “Pabst Blue Ribbon is the ultimate choice of all who have a keen faculty of selection.” Priceless. People who who are good at picking things?

Pabst Blue Ribbon Beer. Judge magazine, June 10, 1911