Jay R. Brooks on Beer
Monday’s ad is for Genesee Beer, which was founded in Rochester, New York, originally along the Genesee River, but in 1878 they moved up into Rochester proper. Their Genesee Cream Ale, in the simple green can, was one of our go-to beers when I was in high school. Since 2009, the brewery has been part of North American Breweries. This ad, from 1970, features a can of Genesee Beer next to a full glass of beer. The background is a field of barley with the tagline “We take it from here to beer.”
Yesterday I shared what I thought was an interesting story and photos of the Master Brewers’ Convention, from 1915, which began on September 30. It was held in San Francisco, California. On the second day of the two-day convention, October 1, 1915, they also held a formal banquet for all of the attendees and guests. It was held at German House, in the same space where the convention took place. Notice that a lot of the men there are wearing the same distinctive hat. Was there an MBAA hat that members wore?
