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You are here: Home / Beers / Beer In Ads #2523: My Beer Is Rheingold Says Arlene Dahl

Beer In Ads #2523: My Beer Is Rheingold Says Arlene Dahl

January 16, 2018 By Jay Brooks


Tuesday’s ad is for Rheingold, from 1953. In the late 1940s and early 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actress (and mother of Lorenzo Lamas) Arlene Dahl, ask if you’d like her to sketch you and then says to smile, and a big smile “just as though I’d offered you …” Rheingold Extra Dry.

Rheingold-1953-arlene-dahl

Filed Under: Beers Tagged With: Advertising, Celebrities, History, Rheingold



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