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You are here: Home / Art & Beer / Beer In Ads #2537: My Beer Is Rheingold Says Gregory Peck

Beer In Ads #2537: My Beer Is Rheingold Says Gregory Peck

January 31, 2018 By Jay Brooks


Wednesday’s ad is for Rheingold, from 1958. In the late 1940s and 1950s, Rheingold recruited a number of prominent celebrities to do ads for them, all using the tagline: “My beer is Rheingold — the Dry beer!” In this ad, American actor Gregory Peck is still in character apparently from a western, “The Big Country,” talking about the gold he’s protecting riding “gun” on the stagecoach. But the gold he’s talking about is the liquid kind, Rheingold Extra Dry.

Rheingold-1958-gregory-peck

Filed Under: Art & Beer, Beers Tagged With: Advertising, Celebrities, History, Rheingold



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