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You are here: Home / Art & Beer / Beer In Ads #1016: Sailing Dry

Beer In Ads #1016: Sailing Dry

November 8, 2013 By Jay Brooks


Friday’s ad is for Rheingold Beer, from 1956, and features Miss Rheingold from that year, Hillie Merritt. The ad shows Miss Rheingold on a sailboat, with the wind at her back. Given that Rheingold beer was sold as “the Dry beer,” doesn’t it seem off that they are using a nautical — a wet — theme?

Rheingold-1956-sailing

Filed Under: Art & Beer, Beers Tagged With: Advertising, History



Comments

  1. beerman49 says

    November 12, 2013 at 1:39 am

    Not to mention that the wheel doesn’t look to be attached to anything, is too close to the aft rail, & is tilted the wrong way. Bad/clueless art struck again!

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