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You are here: Home / Art & Beer / Beer In Ads #1161: Beer With The High I.Q.

Beer In Ads #1161: Beer With The High I.Q.

April 14, 2014 By Jay Brooks


Monday’s ad is for Acme Beer, from maybe the 1940s or 50s. I assume the model is a famous actress, but I confess I don’t recognize her. The somewhat wieldy bit of the ad copy is that “I.Q.” stands for “It Quenches.” How exactly does a beer have a “high it quenches?”

Acme-IQ

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History



Comments

  1. Patrick Ryan says

    April 15, 2014 at 11:48 am

    That “beer” looks like flat champagne. I assume it’s some contemporary of Schlitz.

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