Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #1161: Beer With The High I.Q.

Beer In Ads #1161: Beer With The High I.Q.

April 14, 2014 By Jay Brooks


Monday’s ad is for Acme Beer, from maybe the 1940s or 50s. I assume the model is a famous actress, but I confess I don’t recognize her. The somewhat wieldy bit of the ad copy is that “I.Q.” stands for “It Quenches.” How exactly does a beer have a “high it quenches?”

Acme-IQ

Filed Under: Art & Beer, Beers Tagged With: Advertising, California, History



Comments

  1. Patrick Ryan says

    April 15, 2014 at 11:48 am

    That “beer” looks like flat champagne. I assume it’s some contemporary of Schlitz.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer In Ads #5168: Hey! It’s Bock Beer Day To-Day! March 17, 2026
  • Beer In Ads #5167: Acme Bock Is Back Tomorrow! March 16, 2026
  • Historic Beer Birthday: John Land March 16, 2026
  • Historic Beer Birthday: Axel Heiberg March 16, 2026
  • Beer Birthday: Paul Segura March 16, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version