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You are here: Home / Art & Beer / Beer In Ads #1686: Burning The Mortgage

Beer In Ads #1686: Burning The Mortgage

September 22, 2015 By Jay Brooks


Tuesday’s ad is for Miller High Life, from the 1940s. “A toast to you — with The Champagne of Bottled Beer.” The assembled group drinking beer is celebrating the tradition known as “Burning the Mortgage.” I have heard of these, but I don’t think this is something many people do anymore. Probably because we don’t stay in one house for very long. Nice they got their servent to dress up as the Miller Girl to serve the beer.

Miller-1940s-burning-mortgage

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Miller Brewing



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