Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #2196: Heineken Refreshes Joe Jordan

Beer In Ads #2196: Heineken Refreshes Joe Jordan

February 23, 2017 By Jay Brooks


Thursday’s ad is for Heineken, from the 1970s. In the later 1970s, Heineken embarked on a series of ads with the tagline “Heineken Refreshes the Parts Other Beers Cannot Reach.” Many of the ads were in a sequential panel, or comic strip, format and they were intended to be humorous.

In this ad, a four-panel box format, featuring illustrations of Scottish football player, coach and manager Joe Jordan. “A former striker, he played for Leeds United, Manchester United, and Milan, among others at club level, as well making 52 appearances and scoring 11 goals for Scotland. As a player he gained a fearsome ‘Jaws’ persona due to having lost two front teeth early in his career.” And that’s the angle played in the ad, where in the first panel he’s holding a mug of Heineken, smiling broadly through two missing front teeth. In the second he’s downing the beer, while by the third panel his missing teeth are back, plus his teeth are gleaming white now. So that’s a pretty impressive beer.

Heineken-1970s-joe-jordan

Filed Under: Art & Beer, Beers Tagged With: Advertising, Football, Heineken, History, Sports



Comments

  1. alftupper says

    September 18, 2018 at 5:50 am

    I was a schoolboy living in Leeds when this ad appeared on a billboard on my route to school. Unfortunately this was after Jordan’s transfer to Man U, so every day I saw it’s slow vandalised death.

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Lucy Corne on Beer Birthday: Lucy Corne-Duthie
  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests
  • Historic Beer Birthday: Robert Burns ยป Brookston Beer Bulletin on John Barleycorn
  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove

Recent Posts

  • Historic Beer Birthday: Michael Brand March 23, 2023
  • Historic Beer Birthday: Maximilian Schaefer March 23, 2023
  • Beer In Ads #4388: Miss Rheingold 1957 Finalists In A Circle March 22, 2023
  • Historic Beer Birthday: Joseph A. Straub March 22, 2023
  • Beer Birthday: Steve Wellington March 22, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

March 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728293031  
« Feb    

BBB Archives

Go to mobile version