Thursday’s holiday ad is for Schlitz, from 1955. The slogan is “Holidays call for the finer things in life,” and since I’m in my way to a fancy party tonight, this ad made the most sense. Too true.
Jay R. Brooks on Beer
Jay R. Brooks on Beer
Thursday’s holiday ad is for Schlitz, from 1955. The slogan is “Holidays call for the finer things in life,” and since I’m in my way to a fancy party tonight, this ad made the most sense. Too true.
You got Anchor Thurs nite – not that stuff (that I didn’t like in my uneducated-palate days).
I was 6 when that ad appeared; 1955 in CA, “fair trade” fixed 6-pak beer prices statewide, so Schlitz probably cost the same as Bud & Miller High Life. Who knew “quality” (at least out of a can/bottle) then; funky bar tap lines that never got flushed – ??
Fred Eckhardt’s probably the only beer geek old enough to have tasted Schlitz (legally) in 1955 (even so, had he gone on the “beer quest”?). Fred – if you’re a subscriber, please rack your brain & chime in!