Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

You are here: Home / Art & Beer / Beer In Ads #3322: Amstel Be A Man!

Beer In Ads #3322: Amstel Be A Man!

April 16, 2020 By Jay Brooks

Thursday’s ad is for Amstel Beer, from perhaps the 1950s. From the late 1800s until the 1980s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. I’ve been posting vintage European posters all last year and will continue to do so in 2020. This one was created for Amstel Brewery, which was founded in 1870 in Amsterdam, in The Netherlands. The Heineken family bought the brewery in 1968. The text at the bottom:

Wees ‘n Man!
drink ‘n pittig glas
Amstel Bier

translates as “Be a Man! Drink a spicy glass [of] Amstel Bier.” I’m not sure who created this poster, although the model used looks an awful lot like the same one as yesterday’s Amstel poster.

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, The Netherlands



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens
  • Steve 'Pudgy' De Rose on Beer Birthday: Charles Finkel
  • Steve 'Pudgy' De Rose on Beer Birthday: Bill Owens
  • Steve "Pudgy" De Rose on Beer Birthday: Pete Slosberg

Recent Posts

  • Historic Beer Birthday: Johann Evangelist Götz November 16, 2025
  • Beer Birthday: Mark Dredge November 16, 2025
  • Historic Beer Birthday: Peter Ballantine November 16, 2025
  • Historic Beer Birthday: Michael Groh November 15, 2025
  • Beer Birthday: Grant Wood November 15, 2025

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.
Go to mobile version