Saturday’s ad is for “Miller Lite,” from 1985. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American former professional baseball player Boog Powell, who was a first baseman and left fielder from 1961 through 1977, most notably as a member of the Baltimore Orioles dynasty that won four American League pennants and two World Series championships between 1966 and 1971 and former Japanese baseball great Koichi Numazawa.
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