Wednesday’s ad is for “Miller Lite,” from 1982. This ad was made for the Miller Brewing Co., and was part of their long-running “Tastes Great!…Less Filling!” advertising campaign. It was created in 1973 by the McCann-Erickson Worldwide ad agency and was ranked by Advertising Age magazine as the eighth best advertising campaign in history. They were primarily television commercials but they did create print ads to support the TV spots. They began with a trend of using former athletes along with a few notable celebrities that continued throughout the campaign. This one features American Major League Baseball player Marv Throneberry, who was affectionately known as “Marvelous Marv.” He was the starting first baseman for the 1962 New York Mets, a team which set the modern record for most losses in a season with 120.
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