Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube
Powered by Head Quarters Built on WordPress
You are here: Home / Art & Beer / Beer In Ads #3963: Miss Rheingold 1942 Candidates

Beer In Ads #3963: Miss Rheingold 1942 Candidates

January 7, 2022 By Jay Brooks

Friday’s ad is for “Rheingold Beer,” from 1941. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. This is the first ballot I could find, with six finalists vying to be Miss Rheingold for 1942. They got an early start, as this ad is dated October 12, 1941. Interestingly, one of the finalists is last year’s Miss Rheingold (or rather this year’s) Ruth Ownbey. Then there are five more: Marion Whitney, Nancy Drake, Peggy Tippett, Helen Mueller and Elyse Knox. In the center is the ballot information, with the tagline “Want to give a pretty girl a great big break? Help her become Miss Rheingold 1942.” The text claims you can vote in 30,000 taverns in the New York area. It also mentions the winner will receive $1,500 cash plus a modeling contract for the year to be in the Rheingold Beer ads. Who do you think will win?

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Rheingold



Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Beer Bulletin Email

Enter your email address to receive daily digests:

Recent Comments

  • Kendall Staggs on Beer In Ads #4341: Miss Rheingold 1955 Filling Yuletide Requests
  • Historic Beer Birthday: Robert Burns » Brookston Beer Bulletin on John Barleycorn
  • Susan Appel on Historic Beer Birthday: John Roehm
  • S. Pavelka on Beer Birthday: Rich Norgrove
  • Celebrating Texas History With Alamo Beer: An Iconic Taste Of The Lone Star State – SanctuaryBrewCo on Fictional Beer Brands

Recent Posts

  • Historic Beer Birthday: A.J. Houghton February 8, 2023
  • Historic Beer Birthday: Lüder Rutenberg February 8, 2023
  • Beer In Ads #4345: Miss Rheingold 1955 Visits San Bernardino February 7, 2023
  • Beer Birthday: Tom Acitelli February 7, 2023
  • Historic Beer Birthday: George Wiedemann February 7, 2023

Tag Cloud

Advertising Anheuser-Busch Announcements Bay Area Belgium Brewers Association Brewing Equipment Budweiser Business California Christmas Europe France Germany Guinness Health & Beer History Holidays Hops Humor Infographics Kegs Law Mainstream Coverage Miller Brewing Northern California Pabst Packaging Patent Pennsylvania Press Release Prohibitionists Rheingold San Francisco Schlitz Science Science of Brewing Sports Statistics The Netherlands UK Uncategorized United States Video Washington

The Sessions

session_logo_all_text_1500

Next Session: Dec. 7, 2018
#142: One More for the Road
Previous Sessions
  • #141: Future of Beer Blogging
  • #140: Pivo
  • #139: Beer & the Good Life
  • #138: The Good in Wood
  • #137: German Wheat
Archive, History & Hosting

Typology Tuesday

Typology-png
Next Typology:
On or Before March 29, 2016
#3: Irish-Style Dry Stout
Previous Typologies
  • #2: Bock Feb. 2016
  • #1: Barley Wine Jan. 2016
Archive & History

This month’s posts

February 2023
S M T W T F S
 1234
567891011
12131415161718
19202122232425
262728  
« Jan    

BBB Archives