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You are here: Home / Beers / Beer In Ads #614: For Cooling Refreshment … Look Into Crystal

Beer In Ads #614: For Cooling Refreshment … Look Into Crystal

May 24, 2012 By Jay Brooks


Thursday’s ad is from the 1950s, for the Canadian brand Labatt’s Crystal Lager Beer. The crystal ball shows a male fantasy of how we should be rewarded after mowing the lawn on a warm summer day. Basically, it’s sitting in an easy chair, smoking a cigarette while watching baseball on television, as the missus serves his every whim with a smile on her face. I don’t need a crystal ball that’s not going to really happen.

Labatts-1950s-crystal

Filed Under: Beers, Breweries Tagged With: Advertising, Canada, History



Comments

  1. J Doyle says

    June 2, 2012 at 6:44 pm

    Funny but I dont see a beer bottle or can anywhere in this Ad.

    Cheers………………..JD

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