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You are here: Home / Art & Beer / Beer In Ads #709: Here’s A Real Man’s Ale …

Beer In Ads #709: Here’s A Real Man’s Ale …

October 5, 2012 By Jay Brooks


Friday’s ad is for Labatt’s India Pale Ale, from the 1950s, one of the few IPAs available at that time. ANd not only an IPA, but a “Full Strength I.P.A.” And I love this ad copy. “Labatt’s India Pale Ale has an honest, masculine directness.”

Labatts-IPA-1950s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History



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