Sunday’s ad is for “Bieres Mapataud,” from the 1890s. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie Bertrand-Mapataud in Limoges, which is in central France. Unfortunately, I couldn’t find out any information about the French brewery. This poster may have been created by artist Sam Marcoz, at least that what the signature looks like.
Saturday’s ad is for “Bieres Mapataud,” from 1928. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie Bertrand-Mapataud in Limoges, which is in central France. Unfortunately, I couldn’t find out any information about the French brewery. This poster may have been created by French artist Paul Igert.
Friday’s ad is for “Brasserie du Cardinal,” from 1960. From the late 1800s until the 1960s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Brasserie du Cardinal, in Fribourg, Switzerland, which was founded in 1788 by François Piller. In 1991 (though one source says 1996), it was acquired by Feldschlösschen, which is owned by the Carlsberg Group. I believe this poster may have been created by Swiss artist Pierre-Alexandre Junod, but I’m not 100% sure.
Tuesday’s ad is for Biere de la Brasserie Amos, a.k.a. the G. Amos Brauerei, from late 1800s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. I’m not sure who created this poster.
Tuesday’s ad is for Biere de la Brasserie Amos, from 1960. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. The text at the bottom, “Cent Ans De Santé,” Google translates as “Hundred Years Of Health.” This poster was created by French artist Raymond Gay.
The poster also sometimes appears with a lighter blue background.
Monday’s ad is for Biere de la Brasserie Amos, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Brasserie Amos, which was founded in 1868 in Metz, in the department of Moselle, which is located in the Lorraine region of Eastern France. The brewery was founded by Gustave Amos, and remained in the Amos family until 1988, when it was sold to the German company Karlsberg, which is known as Karlsbräu outside of Germany to avoid confusion with the Danish Carlsberg. They closed the brewery in 1993, but continue to brew the beer at one of their other breweries, Brasserie Licorne, located in the Alsace. I don’t know who created this poster.
And here’s another version of the poster as a sign:
Sunday’s ad is for Super Oranjeboom Bier, from 1962. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. I don’t know who created this poster and I also don’t know what makes the beer super.
Saturday’s ad is for Oranjeboom Beer, from either the 1950s or 60s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for an Oranjeboom promotional calendar, although because the calendar portion was removed I don’t know what year it’s from.
Friday’s ad is for Oranjeboom Beer, from 1968. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day. This pin-up of his was used for Oranjeboom’s 1968 promotional calendar.
Thursday’s ad is for Oranjeboom Beer, from 1950. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for Oranjeboom Bierbrouwerij, which was founded in 1671 in Rotterdam, in The Netherlands. The brewery was moved to Breda, in the southern part of the country, in 1990, and went through a series of new owners before the brewery was subsequently sold to Interbrew (now AB-InBev) in 1995, who closed it in 2004. United Dutch Breweries continues to brew and sell the brand outside the Benelux countries, I believe. This poster was created by American pin-up artist Gil Elvgren, who was one of the more well-known commercial illustrators of his day.
