Beer In Ads #3127: Oktoberfest 1956

September 25, 2019 By Jay Brooks

Wednesday’s ad is for the Munich Oktoberfest, from 1956. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Ernst Kosslinger, and it’s almost identical to the one he did for 1955, the prior year.

Beer In Ads #3126: Oktoberfest 1953

September 24, 2019 By Jay Brooks

Tuesday’s ad is for the Munich Oktoberfest, from 1953. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Hans Kuh.

Beer In Ads #3125: Oktoberfest 1952

September 23, 2019 By Jay Brooks

Monday’s ad is for the Munich Oktoberfest, from 1952. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began September 21 and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. From what I can tell, official Oktoberfest posters started being produced each year beginning in 1952. The poster was created by German artist Eugène M. Cordier.

Beer In Ads #3124: Oktoberfest 1955

September 22, 2019 By Jay Brooks

Sunday’s ad is for the Munich Oktoberfest, from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began yesterday and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist and designer Ernst Kosslinger.

Beer In Ads #3123: Oktoberfest 1954

September 21, 2019 By Jay Brooks

Saturday’s ad is for the Munich Oktoberfest, from 1954. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for the Munich Oktoberfest, which began today and runs through October 6. So from now until then I figured I’d post posters from the German folk festival. The poster was created by German artist Max Hartl.

Beer In Ads #3122: Restaurant Platzl Täglich Conzert D’ Dachauer

September 20, 2019 By Jay Brooks

Friday’s ad is for Restaurant Platzl Täglich Conzert D’ Dachauer, from 1908. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for a restaurant, Restaurant Platzl vis a vis vom Hofbräuhaus, with Karl Böhm as Restaurateur. I’m not sure where it was located as my language skills can’t make heads or tails out of the text at the bottom, which undoubtedly contains that information. It appears to be a poster for daily concerts (Täglich Konzert) although what “D’ Dachauer” means I don’t know. But I do love the miniature people below the accordion player standing on beer steins, some of them holding their own beer mugs as they enjoy the concert. The poster was created by German artist Otto Obermeier.

Beer In Ads #3121: Urtrüeb Urhell

September 19, 2019 By Jay Brooks

Thursday’s ad is for Ova Urtrüeb Urhell, from 1957. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is something of an enigma, and may not even be for a beer. It was created by Swiss artist Celestino Piatti, who also did at least two similar ads the year before for the German Brewers Association. Apart from the flower, it looks like a beer, and certainly Urhell is a common type of beer in and around Germany. Likewise, so is Urtrüeb, although it’s not quite as common. But the text at the bottom references “grape pressed like fresh” which suggests it could be a beer-colored grape juice. Piatti did other ads for the company, which I believe is Ova, for apple juice so maybe. Still, it’s an interesting ad especially compared to some of his other beer ads during the same period.

Beer In Ads #3120: Bier Ist Etwas Gutes

September 18, 2019 By Jay Brooks

Wednesday’s ad is for Bier ist etwas Gutes, “Beer is Something Good,” from 1955. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This is part of a series of posters promoting beer by the German Brewers Association in the mid-20th century, though I’m not sure it was originally created for the German Brewers Association, but it appears they may have also used the poster in their own advertising efforts. It was created by Swiss artist Celestino Piatti. Piatti also did a similar ad the year before.

Beer In Ads #3119: Salvator Bräu

September 17, 2019 By Jay Brooks

Tuesday’s ad is for Salvator Bräu, from 1909. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is for Paulaner Brauerei München, which was founded in 1634. Salvator, of course, was their famous doppelbock. The poster was created by a Heinrich Moser, but the only one I could find was a Swiss watchmaker, and I suspect it must be a different one.

Beer In Ads #3118: Franziskaner Salvator Bier

September 16, 2019 By Jay Brooks

Monday’s ad is for Salvator Bier, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit strange since it appears at first to be for Spaten-Franziskaner-Bräu, which was created out of a merger of the Spaten-Brauerei and the Franziskaner-Leist-Bräu of Munich, Germany in 1922. What’s strange is that Salvator Bier is a Paulaner brand while the poster also includes Zurich and below that, Stüssihofstatt. Stüssihofstatt appears to be an old farmhouse in the Swiss canton of Uri that’s a heritage site, having been built in 1451. But there was also a Franziskaner Hotel in Zurich, and it seems more likley that’s what the poster was for, though why it also advertised Salvator Bier remains something of a mystery. So there’s a number of disparate elements here, and it’s slightly confusing, to say the least. I’m not sure who the artist was who created the poster, but his initials were L.G.

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