Beer In Ads #3117: Braustube Hürlimann

September 15, 2019 By Jay Brooks

Sunday’s ad is for Braustube Hürlimann, from 1934. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hürlimann Brewery, of Zurich, Switzerland. The brewery was founded in 1836 by Albert Hürlimann. In 1996, it was bought by Feldschlösschen, which in turn is owned by the Carlsberg Group. This one shows a smirking woman serving several glasses of a beer on a tray. I feel like there’s a story there that we’re not meant to know … but I’d certainly like to. It was created by Swiss artist Hugo Laubi.

Beer In Ads #3116: Summer Bier

September 14, 2019 By Jay Brooks

Saturday’s ad is for Summer Bier, from 1956. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was probably made for Swiss Brewers Association, who commissioned similar posters throughout this period, but I don’t really know for certain. The poster was created by Swiss artist Paul Gusset, and he created a similar one called Bier ist Gut around the same time.

Beer In Ads #3115: Hacker Herrenhell

September 13, 2019 By Jay Brooks

Friday’s ad is for Hacker Herrenhell, from around 1933. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.

Beer In Ads #3114: Hacker Märzen

September 12, 2019 By Jay Brooks

Thursday’s ad is for Hacker Märzen, from around 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.

Beer In Ads #3113: Waedenswiler Excelsior-Bräu

September 11, 2019 By Jay Brooks

Wednesday’s ad is for Waedenswiler Excelsior-Bräu Doppel-Bock, from 1910. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for the Brauerei Wädenswil, located in Wädenswil, Switzerland, which is a municipality in the district of Horgen in the canton of Zürich. It was founded around 1833, after buying the farm property seven years earlier, in 1826, and converting the distillery there to a brewery. The brewery had numerous business troubles and changed hands numerous times between then and 1990, when it closed. Two years later, a new brewery, Wädi-Brau-Huus AG, was formed to continue brewing the beer. The ad was advertising their Waedenswiler Excelsior-Bräu, a Doppel-Bock. The poster was created by Swiss artist Paul Krawutschke.

Beer In Ads #3112: Carnegie Porter For Christmas

September 10, 2019 By Jay Brooks

Tuesday’s ad is for Carnegie Porter For Christmas, from maybe the 1940s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit of a departure because I wanted to feature a Porter since my son Porter’s birthday is today. It was made for D. Carnegie & Co. located in Sweden. The ad was advertising the beer for Christmas and a popular local mixed drink called Mumma, which Martyn Cornell detailed in a post entitled Mumma, Mixed a Beer Today…. I’m not sure who the artist was that created the ad, but there is a symbol I don’t recognize in the bottom right hand corner, which probably gives a clue.

Beer In Ads #3111: Black Horse Ale And Porter

September 9, 2019 By Jay Brooks

Monday’s ad is for Black Horse Ale And Porter, from maybe the 1940s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit of a departure because I wanted to feature a Porter since my son Porter’s birthday is tomorrow. It was made for the Dawes Brewery located in Lachine, a borough within the city of Montreal on the Island of Montreal in southwestern Quebec, Canada. It was founded in 1811 by Thomas Dawes, and was continued by his family after his death until 1909, when it was one of sixteen breweries that merged to become National Breweries Ltd. In 1952, the group was sold to Canadian Breweries and renamed the Dow Brewery. This poster was created by English-Canadian painter and commercial illustrator Arthur Henry Hider. At first, I thought it was signed “Rookwood Granite,” but that’s actually a type of Percheron, which is a type of draft horse that originated in France, and also the type owned by the brewery.

Beer In Ads #3110: Dinkelacker Bock Bier

September 8, 2019 By Jay Brooks

Sunday’s ad is for Dinkelacker Bock Bier, from 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Familienbrauerei Dinkelacker located in Stuttgart, Germany. It was founded in 1888 by Carl Dinkelacker, and the beer is still being brewed today at the same location. The poster was created by German graphic designer and artist Otto Ottler.

Beer In Ads #3109: St. Benno-Bier

September 7, 2019 By Jay Brooks

Saturday’s ad is for St. Benno-Bier, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu AG, located in Munich, Germany. The beer is still being brewed today. The beer was made in honor of St. Benno, who is the patron saint of Munich. The poster was created by German artist Otto Obermeier.

Beer In Ads #3108: Liebfrauenbier

September 6, 2019 By Jay Brooks

Friday’s ad is for Liebfrauenbier, or “lady beer,” from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German artist Otto Ludwig Naegele.

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