Tuesday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features American polo player Peter Perkins holding a beer and giving his testimonial about why he loves Red Cap Ale.
Monday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “long-time conductor of the Boston Pops Orchestra” Arthur Fiedler holding a beer and giving his testimonial about why he loves Red Cap Ale. “With a combination of musicianship and showmanship, he made the Boston Pops one of the best-known orchestras in the United States. Fiedler was sometimes criticized for over-popularizing music, particularly when adapting popular songs or edited portions of the classical repertoire, but he kept performances informal and sometimes self-mocking to attract a bigger audience.”
Sunday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American tennis player” Jack Kramer holding a beer and giving his testimonial about why he loves Red Cap Ale. “A World No. 1 player for a number of years, and one of the most important people in the establishment of modern men’s “Open”-era tennis, he was the leading promoter of professional tennis tours in the 1950s and 1960s.”
In some of the ads, the inset box is not blank, but included another person, presumably a regular non-famous person and probably localized for where the ad ran, if not in a national publication.
Saturday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American professional golfer” Cary Middlecoff holding a beer and giving his testimonial about why he loves Red Cap Ale. “His 40 Tour wins place him tenth all-time, and he won three major championships. Middlecoff graduated as a dentist, (and his nickname was “Doc”) but gave up his practice at age 26 to become a full-time Tour golfer.”
Friday’s ad is for Carling’s Red Cap Ale, from 1950. In this ad, part of a series featuring well-known celebrities of the day and the tagline “I’ve found out,” it features “American film actor” Randolph Scott holding a beer and giving his testimonial about why he loves Red Cap Ale. Is it me, or does that glass in his hand look really tiny, as if it was photoshopped in (or whatever they did before Photoshop)?
Wednesday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, a swordfish is swimming behind a fishing boat, diving in and out of the water, which naturally makes rings in the ocean. First one, then a second, and finally a third, mirroring the Ballantine logo.
Tuesday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, a fish is blowing air bubbles under water, which naturally look like rings. First one, then a second, and finally a third, resembling the Ballantine logo.
Monday’s ad is for Ballantine, from 1949. In this ad, part of a series progressing from one, to two, to three rings, another man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is, again, just right.
Sunday’s ad is for Ballantine, from 1939. In this ad, part of a series progressing from one, to two, to three rings, a man at Christmastime hangs a wreath on his door, but it doesn’t seem like it’s quite right. So he adds a second one, but he’s still dissatisfied. But the third wreath, forming the Ballantine logo, is just right.
Saturday’s ad is for Ballantine, from 1948. In this ad, part of a series progressing from one, to two, to three rings, a black whale is swimming in the ocean spouting from his blowhole, creating rings in the air above him. First one, then another until finally three rings mimic the Ballantine logo.
