Friday’s ad is by the Swiss illustrator Herbert Leupin. The tagline, “spendet Freude und Harmonie,” translates to roughly “gives pleasure and harmony.”
Beer In Ads #1157: Go First Class
Thursday’s ad is for Miller High Life, from the 1950s. Another of Miller’s minimalist ads, this one is set in a backyard barbecue. They’re making kabobs, but I especially love that they converted a wicker cart into a cooler.
Beer In Ads #1156: Someone Didn’t Wait!
Wednesday’s ad is for Narragansett, from some time in the late 1950s or early 1960s, if I had to guess. I base that on other ads which during that time period seem to show a wider range of beer glasses than later ads.
Beer In Ads #1155: We Have Our Head Examined Every Month
Tuesday’s ad is for Schlitz, from some time in the 1960s, and it’s a nice double meaning showing a bottle of Schlitz on a psychiatrist’s couch having its head examined, but of course the head they’re really referring to is the beer’s head.
Beer In Ads #1154: Double Header
Monday’s ad is for Pabst, from some time in the 1940s, based on the suit the men are wearing at a baseball game. Apparently if you drink Pabst, and more importantly, bring some home for your wife, you’ll get out of the doghouse and she’ll forget all about being late because you went to a baseball double header. Too bad real life doesn’t work that way.
Beer In Ads #1153: Remember The Time We Taught Mary How To Bat?
Sunday’s ad is by the United Brewers Industrial Foundation, from 194. It was part of their award-winning “Morale is a Lot of Little Things” campaign. This one, “Remember The Time We Taught Mary How To Bat?,” seems a bit insensitive by today’s standards, but was attempting, at least, to remind people why we were fighting World War 2, with the aim of building up morale both at home and in the various theatres of war.
Beer In Ads #1152: G … What A Wonderful Beer!
Saturday’s ad is for Gunther, from 1959. The ad appeared in the Baltimore Orioles Yearbook for the 1959 season. Gunther Brewing was also located in Baltimore, Maryland.
Beer In Ads #1151: Roberto Clemente For Ballantine
Friday’s ad is for Ballantine, from around 1950. The ad features Pittsburgh Pirate right fielder Roberto Clemente, so it must have been before 1973, since Clemente died in a plane crash while delivering aid to victims of an earthquake in Nicaragua on December 31, 1972. I still have one of his baseball cards from when I was a kid. If I had to guess, I’d say the ad is not an ad per se, but more likely was part of a baseball program sold at the stadium, except that at second glance the text is in Spanish, saying “Roberto Clemente at bat for Ballantine beer.”
Beer In Ads #1150: Your Baseball Broadcasting & Telecasting Host
Thursday’s ad is for Narragansett, from 1950. The black and white ad shows a woman staring back at the viewer, with a baseball game on the television behind her. The scene on television almost looks the same as the billboard from yesterday, with a player sliding into home. The ad also uses their famous “Hi, Neighbor! Have a ‘Gansett” tagline.
Beer In Ads #1149: Safe At Home
Wednesday’s ad is for Budweiser, from the 1950s. It’s a billboard ad, showing a player sliding into a home in a cloud of dust, with the ump declaring him to be “safe.” It appears to be part of A-B’s long-running “Where There’s Life … There’s Bud” series.
