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Beer In Ads #1446: Decoupage Bud Girl

January 25, 2015 By Jay Brooks


Sunday’s ad is yet another one for Budweiser, this time from the 1970s. While the ad, or sign, is from the Seventies, I suspect that the image is most likely much older, possibly from the late 19th century. But the decoupage sign? That’s pure 1970s. Even my mom got caught up in the craft craze, decoupaging all manner of do-dads when I was a kid. So this would have seemed right at home in that decade.

Budweiser-Girl-sign-1970s

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Happy Burns Night

January 25, 2015 By Jay Brooks

scotland
Tonight, many fans of the Scottish poet Robert Burns, will celebrate Burns Night with a meal of Haggis, Scotch Whisky and a night of poetry reading. Though Burns was apparently a whisky drinker, I feel confident saying he probably also drank beer and there are plenty of ways you could incorporate beer and whisky into your evening. I nominate for your poetry recitation, Burns’ version of the popular folksong John Barleycorn, which is believed to have originated sometime in the 16th century. Burns wrote his in 1782, and because of his fame, is one the most oft quoted versions. Here’s how I summarized it in a post about John Barleycorn a few years ago:

Primarily an allegorical story of death, resurrection and drinking, the main character—the eponymous John Barleycorn—is the personification of barley who is attacked and made to suffer indignities and eventually death. These correspond roughly to the stages of barley growing and cultivation, like reaping and malting. Some scholars see the story as pagan, representing the ideology of the cycles of nature, spirits and the pagan harvest, and possibly even human sacrifice. After John Barleycorn’s death, he is resurrected as beer, bread and whisky. Some have also compared it to the Christian transubstantiation, since his body is eaten as bread and drank as beer.

Silenvs-john-barleycorn

John Barleycorn

There were three kings into the east,
Three kings both great and high,
An’ they hae sworn a solemn oath
John Barleycorn should die.

They took a plough and ploughed him down,
Put clods upon his head;
An’ they hae sworn a solemn oath
John Barleycorn was dead.

But the cheerfu’ spring came kindly on,
And show’rs began to fall;
John Barleycorn got up again,
And sore surprised them all.

The sultry suns of summer came,
And he grew thick and strong;
His head weel armed wi’ pointed spears,
That no one should him wrong.

The sober autumn entered mild,
When he grew wan and pale;
His bending joints and drooping head
Showed he began to fail.

His colour sickened more and more,
He faded into age;
And then his enemies began
To show their deadly rage.

They’ve ta’en a weapon long and sharp,
And cut him by the knee;
Then tied him fast upon a cart,
Like a rogue for forgerie.

They laid him down upon his back,
And cudgelled him full sore;
They hung him up before the storm,
And turned him o’er and o’er.

They filled up a darksome pit
With water to the brim;
They heaved in John Barleycorn,
There let him sink or swim.

They laid him out upon the floor,
To work him farther woe,
And still, as signs of life appeared,
They tossed him to and fro.

They wasted, o’er a scorching flame,
The marrow of his bones;
But a miller used him worst of all,
For he crushed him ‘tween two stones.

And they hae ta’en his very heart’s blood,
And drank it round and round;
And still the more and more they drank,
Their joy did more abound.

John Barleycorn was a hero bold,
Of noble enterprise;
For if you do but taste his blood,
‘Twill make your courage rise;

‘Twill make a man forget his woe;
‘Twill heighten all his joy:
‘Twill make the widow’s heart to sing,
Tho’ the tear were in her eye.

Then let us toast John Barleycorn,
Each man a glass in hand;
And may his great posterity
Ne’er fail in old Scotland!

Here’s an analysis of the poem, and below is a video of the Scottish St. Andrews Society of Greater St. Louis‘ Burns Night in 2011 and the recitation of John Barleycorn by an Allan Stewart.

And although it has little to do with Burns Night, I still love the version sung by the band Traffic, with frontman Steve Winwood, which appeared on their 1970 album John Barleycorn Must Die.

Filed Under: Art & Beer, Events, Food & Beer, Just For Fun, Related Pleasures Tagged With: Holidays, Music, Poetry, Video

Patent No. 172687A: Improvement In Beer-Coolers

January 25, 2015 By Jay Brooks

patent-logo
Today in 1876, US Patent 172687 A was issued, an invention of Louis Baeppler, for his “Improvement in Beer-Coolers.” There’s no Abstract, but the description includes this:

My invention relates to an apparatus which maybe readily applied to a keg or barrel of any description, so as to cool the beer after it leaves the barrel.

The invention consists of an ice-chamber, provided with an opening at the bottom for the insertion of a cock to be attached to the lower end of the cooling-coil, and an opentopped slot at the top for the insertion and removal of the upper end of the coil, and a cover for closing said chamber, as hereinafter described and shown.

1876-beer-keg-cooler-patent-artwork-vintage-nikki-marie-smith

Filed Under: Art & Beer, Beers, Just For Fun, Politics & Law, Related Pleasures Tagged With: Kegs, Patent

Beer In Ads #1445: Why America Prefers Budweiser

January 24, 2015 By Jay Brooks


Saturday’s ad is another one for Budweiser, this time from 1936. While the ad is shortly after the end of prohibition, and I can only imagine beer lovers were pretty excited to once more be able to legally buy beer, I’m still not convinced Bud’s success had anything to with “age-old taste.” Also, as the ad suggests, when did Anheuser-Busch employ monks?

bud-1935-ages

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1444: Be Sure All The Essential B Vitamins Give You A Full Day’s Work

January 23, 2015 By Jay Brooks


Friday’s ad is for Budweiser, from 1943. This World War 2 ad, while people were rationing, wants to ensure you get all of your B vitamins so you can keep on working or fighting. The imagery is fairly surreal, with a planet-sized clock with a ramp of working people lined up around it, creating a Saturn-like appearance. At the end of the line is a soldier, sailor, a construction worker who brings his own sledgehammer with him, a female member of the military, a farmer, another soldier with a pack on his back, a businessman, and so on ad infinitum. And the ad isn’t even about beer, but the brewer’s yeast which they supply to pharmaceutical companies who in turn use it to make Vitamin B pills. Yay yeast!

Bud-1943-bvitamins

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, History

Beer In Ads #1443: Guinness Gives You Power

January 22, 2015 By Jay Brooks


Thursday’s ad is another one for Guinness, from 1968. This as ran in Sierra Leone, and the ad copy is hilarious. Besides giving you power, “you can feel your glass of Guinness doing you good.” I wonder what that feels like?

guinness-1968-sierra-leone

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #1442: A Full-Bodied Brew For Able-Bodied Men

January 21, 2015 By Jay Brooks


Wednesday’s ad is for Guinness, from 1960. Showing a man playing golf, suggesting he could play better by keeping “a Guinness in mind!” But I guess that only holds true for men, and not just any men, but just the tough ones, as the ad copy makes clear. “But for muscular men … who work hard, play hard, live hard … this is it.” And apparently it’s been that way for awhile now. “For 200 years now , this dark Irish brew has been the masculine man’s preference. Frankly, it is not for everyone. But vigorous, vital men are vehement that Guinness stout has the secret of the cool refreshment they need.”

1960Guinness

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #1441: Cooking With Schlitz

January 20, 2015 By Jay Brooks


Tuesday’s ad is another one for Schlitz, from 1936. Between the recipe for “Famous Schlitz Rarebit” and the man pouring a little Schlitz into whatever that dish is — soup, dip, etc. — it’s clear that Schlitz is cooking with beer. Based on the look on his face, I’d say he’s had a few beers before the guests are even due to arrive. And his wife in the shiny blue dress looks like she’s been keeping up, and is bringing in the next round. It’s going to be a great dinner party!

Schlitz-1953-party

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Zodiac Beer: Aquarius

January 20, 2015 By Jay Brooks

zodiac-ml
While I don’t put any stock in astrology, Bartram’s Brewery in Suffolk, England, did a series of zodiac sign beers. The brewer describes the idea as a fun “marketing ploy,” explaining. “Each month I brew a 4.2% beer using the same grist, Maris Otter plus 10% Crystal and then varied the hops so there is a whole load of experimentation going on! It has been an experience for me as I have been able to try out new hops each month.” In addition, each new beer has a new pump handle, with original art by Cherry Burns Salmond. In 1980, Guinness put out a calendar with each month representing one of the zodiac signs, which I posted throughout 2011, so I thought it would be fun to share these throughout this year.

Aquarius, the water-bearer, is from January 20-February 19.

bertrams-aquarius

To learn more about Aquarius, see:

  • Astrology Online
  • Universal Psychic Guild
  • Wikipedia
  • Zodiac Signs

Filed Under: Art & Beer, Beers, Just For Fun Tagged With: Beerstrology

Beer In Ads #1440: Health With Enjoyment …

January 19, 2015 By Jay Brooks


Monday’s ad is another one for Schlitz, from 1936. “Schlitz, the beer with Sunshine Vitamin-D,” which is where the “Health with Enjoyment” line comes from. Apparently, “Sunshine Vitamin-D” gave people “that feeling of radiant health,” along with “that sense of bracing invigoration and fresh vitality.” That sounds impressive, doesn’t it. But it gets better. The ad continues. “It gives you the cooling tang that soothes heat-frayed nerves and awakens jaded spirits.” But the conclusion is certainly one that would never fly today. “Beer is good for you — but Schlitz, the beer with Sunshine Vitamin D, extra good for you. Drink it daily — for health with enjoyment.”

sclhlitz-08-08-1936-vitamin-d

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

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