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Jay R. Brooks on Beer

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Beer In Ads #1333: This Book Isn’t Worth Reading …

October 4, 2014 By Jay Brooks


Saturday’s ad is another one from the United States Brewers Foundation, this one from 1941. As far as I know this one’s not from a specific series. The point of the ad is that for one book not worth reading you wouldn’t tear down an entire library, and likewise you wouldn’t condemn the entire beer industry for a few bad retailers. Of course, that’s exactly what prohibitionists due, extrapolating any behavior as not reflecting on the bad actor, but on the industry as a whole.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1332: How Does The Brewing Industry Compare To Other Industries As A Taxpayer?

October 3, 2014 By Jay Brooks


Friday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How does the Brewing Industry compare to other industries as a taxpayer?

A
It ranks fourth in excise taxes alone, which amounts to almost $700,000,000 annually.

And as the ad points out, that’s in addition to “the many millions in property, income and corporation taxes paid” by breweries, not to mention state excise taxes.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Taxes

Beer In Ads #1331: How Much Does The Brewing Industry Pay In State Excise Taxes?

October 2, 2014 By Jay Brooks


Thursday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How much does the Brewing Industry pay in state excise taxes?

A
Last year, state excise taxes on beer amounted to over $193 million.

And that’s in addition to the over $700 million in federal excise taxes, plus all of the other business taxes that every business pays.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Taxes

Beer In Ads #1330: Were There Any Brewers Among America’s Founding Fathers?

October 1, 2014 By Jay Brooks


Wednesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
Were there any brewers among America’s founding fathers?

A
Yes. Samuel Adams — known as the “Father of the Revolution” — was a brewer in private life.

The ads talks about Adams “successfully” managing “the brewery that he inherited from Samuel Adams, Sr.” It seems more likely that at most he was a malster, and by all accounts not a particularly successful one. Although plenty of sources continue to claim he was a brewer, including several that claim he was a prosperous one, it seems more likely that he was not. The ad does say “in private life,” which could mean that he brewed for his household, at home, a not uncommon practice at the time.

Although there is more evidence that George Washington brewed beer, and Thomas Jefferson brewed later in life at Monticello, so the answer is still yes. Also, it seems likely that given that many households during colonial times brewed their own beer, that many other founders brewed beer, too.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1329: Did Christopher Columbus Discover Beer In America?

September 30, 2014 By Jay Brooks


Tuesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
Did Christopher Columbus discover beer in America?

A
Yes, in 1502, he found it brewed by the natives of Central America.

I confess I missed this part of Columbus’ legacy, but according to the ad he reported that “Central American Indians made a brew … ‘of maize, resembling English beer.'”

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Filed Under: Art & Beer, Beers Tagged With: Advertising, History

Beer In Ads #1328: What Products, Besides Beer, Come From The Brewing Industry?

September 29, 2014 By Jay Brooks


Monday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What products, besides beer, come from the Brewing Industry?

A
Vitamins, yeast and cattle feeds are important industry by-products.

Apparently brewing yeast is the best source of B vitamins every found, and it even may have rid the world of pellagra, “the dread diet-deficiency disease” that I’ve never heard of, although it persists in Africa, Indonesia, North Korea and China. Then there’s also spent grain given as feed for livestock, as common then as now.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, Health & Beer, History

Beer In Ads #1326: What Famed Scientist Is Closely Linked To The Brewing Of Beer?

September 27, 2014 By Jay Brooks


Saturday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What famed scientist is closely linked to the brewing of beer?

A
Louis Pasteur, who evolved “pasteurization” through observing the action of yeast.

The ad details pasteur’s important work, “Studies on Beer,” published in 1876.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Science

Beer In Ads #1325: What Great Americans Favored Beer As A Beverage Of Moderation?

September 26, 2014 By Jay Brooks


Friday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
What great Americans favored beer as a beverage of moderation?

A
Washington, Jefferson, Madison, and Patrick Henry — to name just a few.

This ad details a few of the founding fathers’ relationship with beer, and also mentions Samuel Adams, in addition to the four listed in the headline answer.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1324: How Does Our Educational System Benefit From The Brewing Industry?

September 25, 2014 By Jay Brooks


Thursday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How does our educational system benefit from the Brewing Industry?

A
State beer taxes help build schools and provide salaries for teachers.

According to the ad, that’s where a lot of the $193 million in state excise taxes paid by the brewing industry go. And this is addition to the $700 million in federal excise taxes they refer to other ads in this series.

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History

Beer In Ads #1323: How Much Federal Excise Tax Has The Brewing Industry Paid Since Repeal?

September 24, 2014 By Jay Brooks


Wednesday’s ad is another one from the United States Brewers Foundation, from 1951. This a series of ads they did in 1951 using a Q&A format aimed at highlighting different positive aspects of beer and the brewing industry.

Q
How much Federal excise tax has the Brewing Industry paid since Repeal?

A
More than 7 billion dollars — almost 1 1/2 billion in the past two years.

Trying to put that into perspective, they claim that this amount is twice what the U.S. government spent on the Marshall Plan. Perhaps more impressive, it’s apparently the “fourth largest amount paid by any industry.”

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Filed Under: Art & Beer, Beers Tagged With: Advertising, Brewers Association, History, Taxes

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