Brookston Beer Bulletin

Jay R. Brooks on Beer

Socialize

Beer In Ads #4972: Schlitz Hotel Bock Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Schlitz Bock Beer, which they refer to as Schlitz’ Famous Bock Beer. The ad was published on May 17, 1935. This one was for the Joseph Schlitz Brewing Co. of Milwaukee, Wisconsin, which was originally founded in 1849. This ad ran in the Press of Atlantic City, of, of course, Atlantic City, New Jersey. Apparently there was a Schlitz Hotel on the boardwalk at Atlantic City. There you could get a glas of Schlitz Bock Beer for a Nickel, and a Seidel for 15-cents.

Here’s a look at the Atlantic City Schlitz Hotel from between 1910 and 1920.

Beer In Ads #4971: How To Serve, Drink And Enjoy A Good Glass Of Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Beer, although they do mention Coors Genuine Bock Beer. The ad was published on May 16, 1935. This one was for the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The Oklahoma News, of Oklahoma City, Oklahoma. And while it’s mostly for their regular beer, it was too good not to share.

Beer In Ads #4970: Quench Your Thirst With Our Delicious Bock Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Thursday’s ad is for Doering-Marstrand’s Bock Beer, which was published on May 15, 1897. This one was for the Doering-Marstrand Brewing Co. of the Mount Pleasant area of Vancouver, British Columbia, in Canada, which was originally founded in 1892, though Charles Doering had been brewing in the area prior to that. This ad ran in The Vancouver Daily World, of Vancouver, British Columbia.

Beer In Ads #4969: It Deserves First Prize

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Wednesday’s ad is for Hornung’s White Bock Beer, which was published on May 14, 1936. This one was for the Jacob Hornung Brewing Co. of Philadelphia, Pennsylvania, which was originally founded in 1885. This ad ran in The Ephrata Review, of Ephrata, Pennsylvania.

Beer In Ads #4968: Bock Beer At The Owl

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is for 5-¢ Bock Beer in “a glass drawn straight from the wood” and was published on May 13, 1933. This one was not for a specific brewery, but the Owl Cabaret and the A.B.W. Club, which was located in Mexicali, Mexico. This ad ran in The Imperial Valley Press, of El Centro, Canada.

Historic Beer Birthday: True W. Jones

By

Today is the birthday of True William Jones (May 13, 1814- October 2, 1899). He as born in New Hampshire, and was the brother of Frank Jones, who also had a prominent New Hampshire brewery. True Jones either founded the New Hampshire Brewing Co. of Manchester, New Hampshire in 1879 and then changed its name to the True W. Jones Brewery in 1891, or bought it at that time. In either case, it closed in 1917 due to Prohibition and did not reopen afterwards, which makes sense since he died in 1899.

Here is his obituary from the Manchester Herald on October 3, 1899:

And this obit ran in the Boston Globe:

And interestingly, shortly before Prohibition ended, but 11 years after the brewery closed, they auctioned off the brewery equipment and land.

Beer In Ads #4967: Prescribed For Spring Fever

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Monday’s ad is for Formosa Spring Bock Beer and was published on May 12, 1972. The brewery was the Formosa Spring Brewery of Formosa, Ontario, Canada, which was originally founded in 1870. This ad ran in The Toronto Star, of Toronto, Canada.

Beer In Ads #4966: If It’s Okeh With You, I’ll Take Menominee Bock Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for Menominee Bock Beer and was published on May 11, 1937. The brewery was the Menominee-Marinette Brewing Co. of Menominee, Michigan, which was originally founded in 1870, though it wasn’t known as Menominee-Marinette until after Prohibition. This ad ran in The Escanaba Daily Press, of Escanaba, Michigan. I love the tagline at the bottom: “Beer — The Temperance Drink of the Nation.”

Beer In Ads #4965: Wiessner’s Bock Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for Wiessner’s Bock Beer and was published in 1909. The brewery was the J.F. Wiessner & Sons Brewing Co. of Baltimore, Maryland, which was originally founded in 1863. This ad ran in The Baltimore Sun, also of Baltimore, Maryland. It’s funny to see Gambrinus (“The Inventor of Beer” — who knew?) riding a goat with the tagline “From Gambrinus to Wiessner., From Primitive Methods to the Climax of Perfection.”

Beer In Ads #4964: Coors Bock Beer

By

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Friday’s ad is for Coors Bock Beer and was published May 9, 1935. The brewery was the Coors Brewing Co. of Golden, Colorado, which was originally founded in 1873. This ad ran in The San Angelo Evening Standard, of San Angelo, Texas.