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Jay R. Brooks on Beer

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Beer In Ads #471: Herbert Leupin’s Umbrella Beer

November 7, 2011 By Jay Brooks


Monday’s ad is an interesting ad by famed Swiss illustrator Herbert Leupin. I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up paintings around 1970. So we can safely say it was between those dates. I love the simplicity, though, and the cartoonish hand holding up the umbrella.

herbert-leupin-umbrella

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Art #147: Jan Vermeer’s The Procuress

November 6, 2011 By Jay Brooks

art-beer
This week’s works of art is an early work by the renowned Dutch painter Jan Vermeer, though technically Johannes Vermeer. In fact, the Swiss Berger Foundation claims it’s Vermeer’s very first known painting, though others disagree. It’s most often known as The Procuress, though occasionally it’s called The Go-Between. Painted in 1656, today the painting hangs in the Staatliche Kunstsammlungen, which is in Dresden, Germany. I saw the original when I visited the nearby Radeberg Brauerei a number of years ago, as we stayed in downtown Dresden.

JohannesVermeer_-_procurous

In “Vermeer: The Complete Works,” author Arthur K. Wheelock, Jr, describes the painting:

Few of Vermeer’s paintings are as provocative as this fascinating scene of mercenary love, which, in its subject, as well as in its momentary gestures and expressions, seems to differ from his earlier biblical and mythological scenes. Here, behind a balustrade covered by a richly decorated rug, a procuress looks approvingly at a soldier, who offers a young woman a coin while fondling her breast. Holding a glass of wine in one hand, she willingly accepts his proposition with her other.

Wikipedia has its own page for the painting. And Essential Vermeer also has analysis of the painting from additional sources. They also have a very cool interactive Procuress where you hold your mouse over different parts of the painting to get detailed information about that area. For our purposes, here’s what they have to say about the beer in the picture:

Vermeer-procuress-ex07

And here’s the information about the Römer glass referred to above:

Vermeer-procuress-ex06

You can read Vermeer’s biography at Wikipedia and at ArTable. There are also endless resources at Essential Vermeer. To see the rest of Vermeer’s paintings, the Essential Vermeer has a complete collection or check out the Web Museum, the Web Gallery of Art or the Artchive.

Filed Under: Art & Beer, Beers Tagged With: History, The Netherlands

Guinness Ad #92: Have A Snack

November 5, 2011 By Jay Brooks

guinness-toucan
Our 92nd Guinness ad features the iconic seal carrying two trays of food, urging thirsty Guinness drinkers to “Have a Snack” as he balances a pint of Guinness on his nose. “My Goodness: indeed.

Guinness-seal-snack

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

Beer In Ads #470: Smart Way To Buy Bud …

November 4, 2011 By Jay Brooks


Friday’s ad is a 1960 ad for Budweiser cans, showing the “Smart way to buy Bud … Pick a Pair.” The ads shows a housewife, oddly backlit, picking up a six-pack of Bud cans.

bud-post-06-04-1960-073

Filed Under: Art & Beer, Beers Tagged With: Advertising, Budweiser, Cans, History

Beer In Ads #469: How American It Is … To Want Something Better

November 3, 2011 By Jay Brooks


Thursday’s ad is a 1942 ad for Ballantine. Given that it’s the middle of World War 2, showing off new American technologies such as this beautiful new train engine — my son Porter would be salivating over it — makes sense, especially with that forward looking tagline: “How American it is … to want something better.”

ale-time-11-02-1942

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History

Beer In Ads #468: I See You Have Excellent Taste

November 2, 2011 By Jay Brooks


Wednesday’s ad is a pre-war 1937 ad for Budweiser. A stylized pin-up fortune teller is peering into her crystal ball containing a crystal beer. Seeing the Budweiser, she declares “I see you have excellent taste.” See, I knew those fortune tellers were fakes.

bud-life-09-27-1937

Filed Under: Art & Beer, Beers Tagged With: Advertising, Anheuser-Busch, Budweiser, History

Beer In Ads #467: I Was Curious Again

November 1, 2011 By Jay Brooks


Tuesday’s ad is a 1948 ad for Schlitz. It’s part of the “I was curious” series, this one showing a buttoned-down young being schooled by an older gentlemen (father-in-law perhaps?) on what beer to drink. He certainly seemed to prefer drinking to listening to the woman playing the piano.

curious-life-11-15-1948

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Schlitz

Beer In Ads #466: That’s Ale Brother Pumpkin

October 31, 2011 By Jay Brooks


Monday’s ad is a 1955 Halloween ad for Ballantine Ale. Showing an apparently impressed jack-o-lantern who just tried some beer, he’s declaring “that Ale brother!”

ballantine-halloween-1955

Filed Under: Art & Beer, Beers Tagged With: Advertising, Ballantine, History, Holidays

Beer In Art #146: Judith Leyster’s Merry Drinkers

October 30, 2011 By Jay Brooks

art-beer
As tomorrow is Halloween, this week’s works of art involves the supernatural as well as beer. It’s from around 1639 and was painted by Judith Leyster, one of three significant Dutch Golden Age female artists. It’s known by various titles, The Last Drop, the Gay Cavalier and the Merry Drinkers. Whatever you call it, the original is at the Philadelphia Museum of Art.

Leyster_Greedy_drinkers

The museum describes the painting:

The costume that the standing figure wears over his clothes suggests that the setting is vastenavond, the night before the beginning of Lent, when people frequently went on binges in order to prepare themselves for fasting and abstinence. This painting speculates on the consequences of such overindulgence. In their dissipated state, the gay cavalier and his companion ignore the menacing presence of the skeleton, which bears an ominous hourglass in one bony hand and a skull in the other.

But another art critic had this to say:

This candle-lit cabaret scene depicts beer drinkers engaged in a drinking competition of sorts. The use of shadow and contrasts in light is pronounced and is reminiscent of Caravaggio. Although the scene is a merry one, Death, symbolized by the skeleton, is present to encourage their excesses, marking them for an all too obvious fate. The setting is magnificently constructed and the lively treatment owes much to Frans Hals. The allegory is striking in the contrast it depicts between the carefree frolickings of the figures and the tragedy awaiting them.

So it seems not everyone agrees about what’s going on in the painting, but it seemed appropriate for Halloween because of the skeleton and the spectre of death it represents.

Leyster painted a number of portraits and genre paintings, and at least one more with beer. Below is The Merry Drinker, from 1630.

Judith_Leyster_Jolly_Toper

Unfortunately, she stopped painting after she married. Of course, it was the 17th century. You can read her biography at Wikipedia and at the National Museum
of Women in the Arts. And you can see more of her paintings at ArtCyclopedia, Olga’s Gallery, the Web Gallery of Art and the WikiMedia Gallery.

Filed Under: Art & Beer, Beers Tagged With: History, The Netherlands

Guinness Ad #91: Guinness Gets Home

October 29, 2011 By Jay Brooks

guinness-toucan
Our 91st Guinness ad apparently is advertising home delivery, or at least being available at home, by featuring a deliveryman walking down a residential street with a couple of cases of Guinness while virtually everyone living there is out on the front porch, balcony or window wondering aloud; “Is that my Guinness?” At the bottom of the ad it reads “Guinness gets home.”

Guinness-gets-home-2

Filed Under: Art & Beer, Beers Tagged With: Advertising, Guinness, History

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