Thursday’s ad is for Schlitz, from their “Real Gusto” series of ads that took place in the 1960s. This is at least the fourth one of these I’ve featured, and it’s probably one of the tamest. While other ads included a can, a hat and even the Olympics, this is just a smiling man in a plain white shirt gripping his mug of beer as foam trickles down the side, threatening to drip to the ground any second now.
Wednesday’s ad is for Eisbär-Braü Schneider Brive. And while I don’t know the pilsner ad’s age, it does contain art nouveau elements, especially those beautiful framing elements, which suggests the decades right before and right after the turn of the 18th century into the 19th. The polar bear with the mug of beer on a tray is cool, too, but that doesn’t look like a pilsner, does it?
Tuesday’s ad is yet another ad by famed Swiss illustrator Herbert Leupin. Like the last two, I’m not sure what beer this ad is for or when it was created. The ad, of course, is for kühles bier — cold beer — though instead of being like yesterday’s ad showing a “hot” blonde in a swimsuit frolicking in the ocean, this one shows a dashing man about to quench his thirst with a tasty beverage.
Monday’s ad is an another interesting ad by famed Swiss illustrator Herbert Leupin. Like the last one, I’m not sure what beer this ad is for or when it was created, though he worked mainly beginning in the late 1930s and then took up painting around 1970. So we can safely say it was between those dates. The ad, of course, is for kühles bier — cold beer — though showing a “hot” blonde in a swimsuit frolicking in the ocean doesn’t really seem consistent with that. Still, it’s a cool ad all the same.
This week’s works of art are by the Swedish artist Anders Zorn. The first one was painted in 1890. The title of it is “In the Brewery,” or sometimes “The Great Brewery,” and “in this genre scene depicting the interior of a Stockholm brewery, he shows a group of workers putting labels on beer bottles. The composition is strikingly unexpected and brutal, the row of figures on the right facing an empty space on the left. The play on light and the rapid, confident treatment accentuate this particular effect.” However, other accounts indicate that the brewery in the painting was in Hamburg, Germany.
Although he was estranged from him, Zorn’s father — Leonard Zorn — was a German brewer who moved to Sweden for work. The second painting, also created in 1890, is “The Little Brewery” and is in Sweden’s Nationalmuseum.
You can read Zorn’s biography at Wikipedia, at the 4 2day Artchive and a longer account at Arts Graphica. You can also see more of his works at AndersZorn.com and at Alsing, with links to other galleries at ArtCyclopedia.
Our 93rd Guinness ad shows a very prolific fisherman who’s clearly waaay over the catch limit for the day. But I guess he had to fill the boat with fish before he felt entitled to a Guinness. I confess I work that way, too. I’ll deny myself a beer until I finish an article or even a post to motivate myself to get it done. Somehow it tastes sweeter — or hoppier — that way.
Friday’s ad is another one for the Japanese beer Sapporo, this one from 1935. What a great expression on her face as she looks longingly and lovingly at whoever just poured her the glass of beer.
Thursday’s ad is for the Japanese beer Sapporo, from 1927. I don’t know if the woman really is a geisha, but it made for a snappier title. Plus, it’s a cut above the usual ad in artistry.
Wednesday’s ad is for Artois, when the brewed more than just Stella. I don’t the ad’s age, but it certainly looks retro and highly stylized. Anybody know when they used the slogan “Pass on something good?” But the ad isn’t even about the beer, but the glass, which apparently is “A Glass Crafted To Keep Beer Colder” with an arctic setting to drive home the point.
Tuesday’s ad is an another old classic, by Eugene Oge, a French illustrator who did a number of great beer adverts during his lifetime from 1861-1936. He was a major figure in the Belle Epoque and did many outstanding ads for resorts, food, and all sorts of beverages and brands. This is the second of his I’ve featured, the first being Biere au Diable. This one, Biere Du Lion, I think was a Wallonian brand, from Brasserie Vervifontaine? I love the expression on the drinking fat man.
