Friday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. Janet E. Mick was Miss Rheingold 1961, and was born January 5, 1935. She was born in Westmont, N.J., but her parents later moved to Camden. Curiously, each of her three sisters also has a name beginning with the letter “J” and a middle name beginning with “E.” Her sisters include Joyce E., Judith E., and Jean E. After graduating from Camden High School, she worked for five years with New Jersey Bell Telephone in the Camden office, before becoming a stewardess for American Airlines. In between, she also enrolled at the American Academy of Dramatic Arts and Ballet in Philadelphia. While a stewardess, she became “Miss American Airlines” and appeared in ads for the airline. She also routinely flew back and forth between Los Angeles, so registered with a modeling agency in California and began accepting modeling jobs, including television commercials. So she entered the Miss Rheingold contest, hoping to supplement her income. She enjoys pizza and making homemade ice cream. In her spare time, she plays tennis, bowls and goes swimming. In September of 1962, the year after her reign, she married John Petersen Warwick, an Exec. VP of the ad agency Warwick & Legler, Inc. He was responsible for such memorable ads as the Timex Torture Test and Heineken and Seagram’s ads, among many others. He later was Chairman and CEO for 33 years of the prestigious advertising firm. The couple had two children. He passed away in 2016, but she appears to still be alive. In this promotional portrait, from late 1960, Janet Mick is shown in a professional headshot portrait as the new Miss Rheingold for 1961. Unfortunately, this is the only image of it I could find.

Tuesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this ad, from 1960. With the headline, “Another big election year — with the prettiest candidates ever! Vote now for Miss Rheingold ’61,” there’s a photo of each of the six finals, who are, from left to right, top row: Peggy Jacobsen, Liz Gardner, and Janet Mick. Bottom row: Barbara Weingarth, Linda Bromley, and Annette Cash.

And here’s the same again, a bit more colorful but smaller in size.

Monday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this promotional pamphlet, from 1960. With the title, “Special Miss Rheingold 1961 Election Extra,” it’s apparently 20 pages, with lots of photos and a history of the Miss Rheingold contest. On the cover, it features the six finals, who are Liz Gardner, Barbara Weingarth, Annette Cash, Peggy Jacobsen, Linda Bromley, and Janet Mick. From several eBay listings, I was able to find around 14 of the 20 pages.

Sunday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this ad, from 1960. With the headline, “Meet the prettiest candidates ever! Vote now for Miss Rheingold ’61,” there’s a photo of each of the six finals, who are, from left to right: Liz Gardner, Barbara Weingarth, Annette Cash, Peggy Jacobsen, Linda Bromley, and Janet Mick. ANd at the bottom, they’re all riding in a car, presumably in a parade.

Saturday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this ad, from 1960. With the headline, “Another big election year — with the prettiest candidates ever! Vote now for Miss Rheingold ’61,” there’s a photo of each of the six finals, who are, from left to right, top row: Peggy Jacobsen, Liz Gardner, and Janet Mick. Bottom row: Barbara Weingarth, Linda Bromley, and Annette Cash.

Friday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area and beyond. In this newspaper blurb, from September 1960, they’re comparing the 1960 presidential campaign to the one for Miss Rheingold 1961. With the headline, “A Model Campaign,” there’s a photo of the six finals, who are, from left to right, front row: Linda Bromley, Janet Mick, and Liz Gardner. Back row: Peggy Jacobsen, Annette Cash, and Barbara Weingarth.

Thursday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper ad, from August 25, 1960, they’re advertising a fashion show by the Jordan Marsh Company (which was a department store chain headquartered in Boston but later bought out of bankruptcy by Macy’s) to held the following day where all six of the finalists for Miss Rheingold 1961 would be there. With the headline, “which one will be Miss Rheingold 1961,” there’s photos of the six finals, who are, from top to bottom: Liz Gardner, Barbara Weingarth, Annette Cash, Linda Bromley, Janet Mick and Peggy Jacobsen.

Wednesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper blurb, from August of 1960, they’re presenting the six finalists for Miss Rheingold 1961. With the headline, “Things Are Coming to a Pretty Head,” they’re showing the six who made it to the finals, who are, from left to right in the front: Liz Gardner, Barbara Weingarth, Peggy Jacobsen, Annette Cash, Janet Mick, and Linda Bromley.

Tuesday’s ad is for “Rheingold Beer,” from 1960. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In this newspaper blurb, from August of 1960, they’re presnting the six finalists for Miss Rheingold 1961. With the headline, “Queenly Contestants,” they’re showing the six who made it to the finals, who are, from left to right in the front: Liz Gardner, Barbara Weingarth, Peggy Jacobsen, Annette Cash, Janet Mick, and Linda Bromley.