Friday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. In these two newspaper items, both from April 30, 1959, they’re showing candidates for Miss Rheingold 1960. The first one is from the Boston Globe and shows, as the headline indicates, “Candidates For Miss Rheingold 1960,” leaving Logan Airport bound for the Waldorf-Astoria and the semi-finals where the six finalists will be chosen.

In the second article from April 30, entitled “Contest Hopefuls,” five candidates for Miss Rheingold 1960 are pictured. Spoiler Alert: None of them make it to the finals.

Thursday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this newspaper item, from April 26, 1959, with the headline “Clicking the Chicks,” shows four of the aspiring models at the Waldorf-Astoria where a panel of judges will choose six finalists to become Miss Rheingold in 1960. Also in the picture, pretending to take a photo of the women is popular actor Robert Cummings. (Note: There appears to be a typo in text saying it’s for the 1959 title, but this was published in April of 1959 so it’s obviously for 1960.)

Wednesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this newspaper item, from April 25, 1959, with the headline “On Tap,” shows aspiring models at the Waldorf-Astoria where a panel of judges will look at hundreds of women and choose just six finalists to become Miss Rheingold in 1960.

Tuesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this newspaper item, from April 18, 1959, with the headline “Screening Models,” shows aspiring models trying to become Miss Rheingold 1960, and specifically mentions Emily Banks, who was a finalist in 1959, was giving it another go.

Monday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this one, it’s a promotional piece featuring Miss Rheingold 1959, Robbin Bain. This is the top portion of stationary, pads of paper given out to anyone who sold Rheingold beer.

And here’s another look at a full sheet:

Saturday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from December, Miss Rheingold 1959, Robbin Bain, has finished trimming her Christmas tree and has wrapped her last present.

Friday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from December, Miss Rheingold 1959, Robbin Bain, has finished up her holiday grocery shopping, and is loading up her car with her purchases, including a Christmas-themed case of Rheingold beer. The headline reads. “24 Reasons for Giving Rheingold by the Case.”

Thursday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from November, Miss Rheingold 1959, Robbin Bain, still dressed in the same outfit she wore duck hunting in the last ad, is now cooking a meal for two dudes, with the caption reading. “Just sizzle that steak, brown those potatoes, toss that salad and open those bottles of Rheingold. And you’ve got yourself a feast!”

Wednesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from November, Miss Rheingold 1959, Robbin Bain, is doing a little duck hunting by a small river or wetlands. Keeping the hunting theme, the caption reads. “When you’re aiming for refreshment, always hit it right

And here’s the same ad from the newspaper, but since it’s so exactly similar I didn’t do a separate post for it.