Tuesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, also from October, Miss Rheingold 1959, Robbin Bain, is at what appears to be the same antique car show as the last ad, but this time she’s sitting in the car about to drive off. But now that it’s in color, it’s obvious that it’s taking place in the Fall, with pumpkins, gourds and haystacks all around. The photo caption is also the same, reading, in part, “Hop in for a spin.” The generic headline reads: “My beer is Rheingold — the dry beer.”

Monday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, also from October, Miss Rheingold 1959, Robbin Bain, is at what appears to be the same antique car show as the last ad, but this time she’s sitting in the car about to drive off. The photo caption is also the same, reading, in part, “Hop in for a spin.” The generic headline reads: “My beer is Rheingold — the dry beer.”

Sunday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, also from October, Miss Rheingold 1959, Robbin Bain, is at what appears to be an antique car show and she’s getting herself a plate of food from the buffet table. Behind her is a very old car with a man and a dog waiting in the back seat. The photo caption reads, in part, “Hop in for a spin.” The generic headline reads: “My beer is Rheingold — the dry beer.”

Saturday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, also from September, Miss Rheingold 1959, Robbin Bain, is dressed in classic Western wear; a real cowgirl outfit. She’s on the back of a wagon, and someone is unloading cases of Rheingold beer. The headline reads: “The favorite beer since way back when.”

Friday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, also from September, Miss Rheingold 1959, Robbin Bain, is dressed in classic Western wear; a real cowgirl outfit. She’s on the back of a wagon, and someone is unloading cases of Rheingold beer. The headline again reads: “My Beer Is Rheingold — The Dry Beer.”

Thursday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from September, Miss Rheingold 1959, Robbin Bain, is out for a day of riding with the fox and hounds. She’s certainly dressed for the hunt. The headline reads: “My Beer Is Rheingold — The Dry Beer.”

Wednesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from September, Miss Rheingold 1959, Robbin Bain, is out for a day of riding with the fox and hounds. She’s certainly dressed for the hunt. The headline reads: “My Beer Is Rheingold — The Dry Beer.” This is appears to be the new protocol going forward, just generic ad copy with a different photo.

Tuesday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from August, Miss Rheingold 1959, Robbin Bain, is again on a dock in a bathing suit, and she seems to have been by the ocean or on a dock for several month’s worth of ads now. The headline reads: “My Beer Is Rheingold — The Dry Beer.” This is curious because it’s he first time one of the Miss Rheingold ads is simply using the brewery’s stock motto instead of unique text for the ad. I’m willing to bet this is essentially an outtake from earlier photo sessions that they decided to use to squeeze out essentially an extra ad.

Monday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from July, Miss Rheingold 1959, Robbin Bain, is on what looks like a sailboard, but she’s sitting down, and so is the person in the sailboard behind her so maybe sailboards were different in the late 1950s? The headline reads. “Our course is set for Rheingold.”

And they also ran this ad in the newspaper, but it’s so dark that i didn’t want to share it separately.

Sunday’s ad is for “Rheingold Beer,” from 1959. This ad was made for the Rheingold Brewery, which was founded by the Liebmann family in 1883 in New York, New York. At its peak, it sold 35% of all the beer in New York state. In 1963, the family sold the brewery and in was shut down in 1976. In 1940, Philip Liebmann, great-grandson of the founder, Samuel Liebmann, started the “Miss Rheingold” pageant as the centerpiece of its marketing campaign. Beer drinkers voted each year on the young lady who would be featured as Miss Rheingold in advertisements. In the 1940s and 1950s in New York, “the selection of Miss Rheingold was as highly anticipated as the race for the White House.” The winning model was then featured in at least twelve monthly advertisements for the brewery, beginning in 1940 and ending in 1965. Beginning in 1941, the selection of next year’s Miss Rheingold was instituted and became wildly popular in the New York Area. Robbin Bain was Miss Rheingold for 1959. She was born in August of 1938, in Flushing, New York, and grew up in Bronxville. Before being elected, she was a successful model, appearing on the covers of national magazines and on television. She was also commercial artist, portrait painter and aspiring actress, performing in summer stock She appears to have been married three times, first to Arno Schefler in 1962, then to Alexander Gaudier, and finally to Edward V. Mele, whom she remained married to until his death in 2003. He started a manufacturing company that became the largest maker of jewel boxes in the world. As far as I can tell, she’s still alive and living in North Palm Beach, Florida. She also did some TV, appearing on To Tell the Truth and the Today Show. In this ad, from June, Miss Rheingold 1959, Robbin Bain, is on the beach now, probably near the same dock as the previous ads, with another rowboat in the background. It looks like she’s having a picnic. The headline reads. “It’s twice as good with Rheingold.”