Brookston Beer Bulletin

Jay R. Brooks on Beer

  • Home
  • About
  • Editorial
  • Birthdays
  • Art & Beer

Socialize

  • Dribbble
  • Email
  • Facebook
  • Flickr
  • GitHub
  • Instagram
  • LinkedIn
  • Pinterest
  • RSS
  • Twitter
  • YouTube

Powered by Genesis

When Frederick The Great Went To War On Coffee

September 13, 2019 By Jay Brooks

coffee
You’re probably familiar with this great beer quote by Frederick the Great, also known as Frederick II of Prussia:

Many battles have been fought and won by soldiers nourished on beer.

Friedrich_Zweite_Alt

And it is a great quote, but the context in which he said it is even more interesting. It was from a proclamation he made on September 13, 1777. Also said during that proclamation was this. “Everybody is using coffee. If possible, this must be prevented. My people must drink beer.” He was dead set against the use of coffee by his citizens, but especially his troops. Here’s the paragraph the quote is taken from:

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

According to William H. Ukers, in Chapter VIII of “All About Coffee,” entitled “The Introduction of Coffee to Germany,” his prohibition of coffee was short-lived.

For a time beer was restored to its honored place; and coffee continued to be a luxury afforded only by the rich. Soon a revulsion of feeling set in; and it was found that even Prussian military rule could not enforce coffee prohibition. Whereupon, in 1781, finding that all his efforts to reserve the beverage for the exclusive court circles, the nobility, and the officers of his army, were vain, the king created a royal monopoly in coffee, and forbade its roasting except in royal roasting establishments. At the same time, he made exceptions in the cases of the nobility, the clergy, and government officials; but rejected all applications for coffee-roasting licenses from the common people. His object, plainly, was to confine the use of the drink to the elect. To these representatives of the cream of Prussian society, the king issued special licenses permitting them to do their own roasting. Of course, they purchased their supplies from the government; and as the price was enormously increased, the sales yielded Frederick a handsome income. Incidentally, the possession of a coffee-roasting license became a kind of badge of membership in the upper class. The poorer classes were forced to get their coffee by stealth; and, failing this, they fell back upon numerous barley, wheat, corn, chicory, and dried-fig substitutes, that soon appeared in great numbers.

The full story was told in “The World of Caffeine: The Science and Culture of the World’s Most Popular Drug,” by Bennett Alan Weinberg and Bonnie K. Bealer, excerpted below:

CaffeineWorld-1

It is disgusting to notice the increase in the quantity of coffee used by my subjects, and the amount of money that goes out of the country as a consequence. Everybody is using coffee; this must be prevented. My people must drink beer. His Majesty was brought up on beer, and so were both his ancestors and officers. Many battles have been fought and won by soldiers nourished on beer, and the King does not believe that coffee-drinking soldiers can be relied upon to endure hardships in case of another war.

CaffeineWorld-2

“Alas!” Cried the women, “take rather our bread.
Can’t live without coffee! We’ll all soon be dead!”

CaffeineWorld-3

Fred-the-Great-Ripley

Filed Under: Beers, Politics & Law, Related Pleasures Tagged With: Germany, History

Beer In Ads #3114: Hacker Märzen

September 12, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for Hacker Märzen, from around 1930. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German graphic designer and artist Otto Ottler.

Hacker-Marzen

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History, Oktoberfest

Beer In Ads #3113: Waedenswiler Excelsior-Bräu

September 11, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for Waedenswiler Excelsior-Bräu Doppel-Bock, from 1910. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was created for the Brauerei Wädenswil, located in Wädenswil, Switzerland, which is a municipality in the district of Horgen in the canton of Zürich. It was founded around 1833, after buying the farm property seven years earlier, in 1826, and converting the distillery there to a brewery. The brewery had numerous business troubles and changed hands numerous times between then and 1990, when it closed. Two years later, a new brewery, Wädi-Brau-Huus AG, was formed to continue brewing the beer. The ad was advertising their Waedenswiler Excelsior-Bräu, a Doppel-Bock. The poster was created by Swiss artist Paul Krawutschke.

Waedenswiler-doppel-bock-1910

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3112: Carnegie Porter For Christmas

September 10, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Tuesday’s ad is for Carnegie Porter For Christmas, from maybe the 1940s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit of a departure because I wanted to feature a Porter since my son Porter’s birthday is today. It was made for D. Carnegie & Co. located in Sweden. The ad was advertising the beer for Christmas and a popular local mixed drink called Mumma, which Martyn Cornell detailed in a post entitled Mumma, Mixed a Beer Today…. I’m not sure who the artist was that created the ad, but there is a symbol I don’t recognize in the bottom right hand corner, which probably gives a clue.

carnegis-porter

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Sweden

Beer In Ads #3111: Black Horse Ale And Porter

September 9, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Monday’s ad is for Black Horse Ale And Porter, from maybe the 1940s. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster is a little bit of a departure because I wanted to feature a Porter since my son Porter’s birthday is tomorrow. It was made for the Dawes Brewery located in Lachine, a borough within the city of Montreal on the Island of Montreal in southwestern Quebec, Canada. It was founded in 1811 by Thomas Dawes, and was continued by his family after his death until 1909, when it was one of sixteen breweries that merged to become National Breweries Ltd. In 1952, the group was sold to Canadian Breweries and renamed the Dow Brewery. This poster was created by English-Canadian painter and commercial illustrator Arthur Henry Hider. At first, I thought it was signed “Rookwood Granite,” but that’s actually a type of Percheron, which is a type of draft horse that originated in France, and also the type owned by the brewery.

black-horse-porter

Filed Under: Art & Beer, Beers Tagged With: Advertising, Canada, History

Beer In Ads #3110: Dinkelacker Bock Bier

September 8, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Sunday’s ad is for Dinkelacker Bock Bier, from 1940. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Familienbrauerei Dinkelacker located in Stuttgart, Germany. It was founded in 1888 by Carl Dinkelacker, and the beer is still being brewed today at the same location. The poster was created by German graphic designer and artist Otto Ottler.

dinkelacker-bock-1940

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3109: St. Benno-Bier

September 7, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Saturday’s ad is for St. Benno-Bier, from 1905. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for Löwenbräu AG, located in Munich, Germany. The beer is still being brewed today. The beer was made in honor of St. Benno, who is the patron saint of Munich. The poster was created by German artist Otto Obermeier.

St-Benno-1905

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3108: Liebfrauenbier

September 6, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Friday’s ad is for Liebfrauenbier, or “lady beer,” from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Hacker Brauerei of Munich, Germany, which was founded in 1417, by Maria Theresia Hacker’s father and her new husband, Joseph Pschorr. Pschorr bought it and turned it into Munich’s biggest brewery. Unsatisfied, he started a second brewery, naming it after himself, the Pschorr Brauerei, and when he passed away gave each of his breweries to one of his sons. In 1972, finally, the two merged to become the Hacker-Pschorr Brewery. The poster was created by German artist Otto Ludwig Naegele.

Liebfrauenbier-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, Germany, History

Beer In Ads #3107: Zeughauskeller Zürich

September 5, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Thursday’s ad is for the Zeughauskeller Zürich, from 1937. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Zeughauskeller Zürich, which is not a brewery, but a restaurant located in Zürich, Switzerland. The building was built in 1487, and rebuilt in 1867, and the name, Zeughaus, means that at some point weapons and war equipment were stored and repaired there. The restaurant opened in 1926, and now only displays weapons, including (at least according to legend) the crossbow used by William Tell. I’m not sure who the artist was who created this poster, but his initials were K.M.

Zeughauskeller-Zurich

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

Beer In Ads #3106: Brauerei zum Warteck

September 4, 2019 By Jay Brooks

This image has an empty alt attribute; its file name is 3993724870_6a0224e391.jpg

Wednesday’s ad is for the Brauerei zum Warteck, from 1900. From the late 1800s until the 1970s, poster art really came into its own, and in Europe a lot of really cool posters, many of them for breweries, were produced. This poster was made for the Brauerei Warteck, located in Basel, Switzerland. It was founded in 1856, although that’s the year that founder Niklaus Emanuel Merian-Seeber started his restaurant, and added a brewery six years later, in 1862. In 1988, Warteck was bought by the Brauerei Feldschlösschen, who in turn today is owned by the Carlsberg Group. I also don’t know who the artist was who created this poster.

Brewery-zum-Warteck-1900

Filed Under: Art & Beer, Beers Tagged With: Advertising, History, Switzerland

« Previous Page
Next Page »

Find Something

Northern California Breweries

Please consider purchasing my latest book, California Breweries North, available from Amazon, or ask for it at your local bookstore.

Recent Comments

  • Bob Paolino on Beer Birthday: Grant Johnston
  • Gambrinus on Historic Beer Birthday: A.J. Houghton
  • Ernie Dewing on Historic Beer Birthday: Charles William Bergner 
  • Steve 'Pudgy' De Rose on Historic Beer Birthday: Jacob Schmidt
  • Jay Brooks on Beer Birthday: Bill Owens

Recent Posts

  • Beer Birthday: Fred Bowman August 27, 2026
  • Beer In Ads #5330: Bock Beer Trade Card August 26, 2026
  • Beer Birthday: Pete Reid August 26, 2026
  • Historic Beer Birthday: Peter Littig August 26, 2026
  • Beer Birthday: Pete Slosberg August 26, 2026

BBB Archives

Feedback

Head Quarter
This site is hosted and maintained by H25Q.dev. Any questions or comments for the webmaster can be directed here.