Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s poster is for Falken Schaffhauser’s Bock, and was published in 1936. This one was made for the Bierbrauerei Falken Schaffhausen, or Falcon Brewery, of Schaffhausen, Switzerland. The brewery was founded in 1799, and is still in business today, and is “considered the only independent brewery in the Schaffhausen region,” and is Switzerland’s 5th largest brewery. This one is for their Schaffhauser Bock and, possibly a Festbier, showing figurines around the top of a Maypole, including a soldier, a bartender, a waitress and a gentleman all surrounding a giant mug of beer. It was created by Swiss artist Arnold Oechslin. This is the last one of these I’ve found by Arnold Oechslin. If you know nof any I missed, please let me know.

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Tuesday’s ad is again not for a specific Bock Beer, but instead is advertising the A.B.W. Club, a.k.a. the Owl Club, in Mexicali, Mexico. They do advertise selling a glass of Bock Beer for a nickel. And the dude hugging the giant mug of bock is pretty awesome. It was published on September 2, 1933.  This ad ran in The Imperial Valley Press, of El Centro, California.

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Sunday’s ad is for GB Bock Beer, which was published on August 31, 1966. This one was for The Grace Brothers Brewing of Santa Rosa, California, which was originally founded in 1872 by William Metzger as the Santa Roa Steam Brewery, but became Grace Bros. beginning in 1897. The ad is first for their “Bavarian” Type Beer and then, “For a Change of Pace,” try their “GB” Dark Bock Beer.  This ad ran in The Ventura County Star, of Camarillo, California, but serving all of Ventura County.

Last year I decided to concentrate on Bock ads. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising.

Saturday’s ad is for an Bruck’s Bock Beer, which was published on August 30, 1935. This one was for The Bruckmann Company Brewery of Cincinnati, Ohio, which was originally founded in 1856 on a family farm. The ad also mentions their seven beers, including Bock Beer.  This ad ran in The Cincinnati Post, of Cincinnati, Ohio.