Brookston Beer Bulletin

Jay R. Brooks on Beer

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Beer In Ads #5154: Mr. Boh’s Bock Is Here!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s second ad is for National Bohemian Bock Beer, which was published on March 9, 1953. This ad was for the National Brewing Co., of Baltimore, Maryland, which was originally founded in 1885, and they also operated breweries in Detroit, Michigan and Orland, Florida. This ad ran in The Evening Star, of Washington, D.C.

Beer In Ads #5153: Roll In A Barrel Of Spring!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Monday’s first ad is for Rheingold Bock Beer, which was published on March 9, 1942. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5152: A Message From Over The Sea About Genuine Bock Beer

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s second ad is for Rheingold Bock Beer, which was published on March 8, 1954. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5151: March Is Bock Beer Time

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Sunday’s first ad is for Duquesne Bock Beer, which was published on March 8, 1939. This ad was for the Duquesne Brewing Co. of Pittsburgh, Pennsylvania, which was originally founded in 1899. This ad ran in The Pittsburgh Press, of Pittsburgh, Pennsylvania. 

Beer In Ads #5150: The Best Of Bocks Comes To Town!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s second ad is for Rheingold Bock Beer, which was published on March 7, 1949. This ad was for the Liebmann Breweries, of New York, New York, a.k.a. Rheingold Brewery, which was originally founded in 1854 by Samuel Liebmann. This ad ran in The Daily News, also of New York, New York.

Beer In Ads #5149: Winter Brewed For Summer Flavor!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Saturday’s first ad is for National Bohemian Genuine Bock Beer, which was published on March 7, 1956. This ad was for the National Brewing Co., of Baltimore, Maryland, which was originally founded in 1885, and they also operated breweries in Detroit, Michigan and Orland, Florida. This ad ran in The Detroit Free Press, of Detroit, Michigan.

Beer In Ads #5148: Ach Himmel Mr. Goat

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s second ad is for Manz Bock Beer, which was published on March 6, 1937. This ad was for the Philadelphia Brewing Co., of Philadelphia, Pennsylvania, which was originally founded in 1864 by Gottlieb Manz. This ad ran in The Philadelphia Inquirer, also of Philadelphia, Pennsylvania.

Beer In Ads #5147: Frankenmuth Is Michigan’s Largest Selling Bock

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Friday’s first ad is for Frankenmuth Bock Beer, which was published on March 6, 1956. This ad was for the International Breweries, Inc., of both Detroit and Frankenmuth, Michigan. Frankenmuth Brewing Co. was originally founded in 1899 as the Gold Medal Brewery, and was known as Frankenmuth from 1933 until 1955, when it and two other breweries merged to become International Breweries, Inc. This ad ran in The Jackson Citizen Patriot, of Jackson, Michigan.

Beer In Ads #5146: Something Wonderful!

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Two years ago I decided to concentrate on Bock ads for awhile. Bock, of course, may have originated in Germany, in the town of Einbeck. Because many 19th century American breweries were founded by German immigrants, they offered a bock at certain times of the year, be it Spring, Easter, Lent, Christmas, or what have you. In a sense they were some of the first seasonal beers. “The style was later adopted in Bavaria by Munich brewers in the 17th century. Due to their Bavarian accent, citizens of Munich pronounced ‘Einbeck’ as ‘ein Bock’ (a billy goat), and thus the beer became known as ‘Bock.’ A goat often appears on bottle labels.” And presumably because they were special releases, many breweries went all out promoting them with beautiful artwork on posters and other advertising. With Spring approaching, there are so many great examples that I’m going to post two a day for a few months.

Thursday’s second ad is for Meister Brau Bock Beer, which was published on March 5, 1956. This ad was for the Peter Hand Brewery Co., of Chicago, Illinois, which was originally founded in 1891 by Peter Hand. This ad ran in The Chicago Tribune, also of Chicago, Illinois.

Historic Beer Birthday: Frederik C. Silkensen

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Today is the birthday of Frederik C. (I’ve seen both Christian or Caspar, and his first name is sometimes spelled with the added “c,” as Frederick) Silkensen (March 5, 1839-April 15, 1908). He was born in Denmark, and emigrated to the U.S. when he was 28, in 1867. He bounced around the midwest, but ended up in Deadwood, South Dakota ten years later, where his carpentry skills were in demand after a major fire in 1879.

He ended up as a part-owner of the Gayville Export Beer Brewery in nearby Gayville. It was known, for a time, as the Heim & Silkinson Brewery. He eventually bought out Heim, who was also the brewmaster, but he over-extended himself and the brewery was closed in 1888. In the course of its short 12-year existence, it changed owners four times with different partners coming and going.

Pretty much all I could out about Silkensen comes from Tavern Trove, who gives this account:

Frederik Christian Silkensen was born in Denmark.  At age 27 in 1867 he married Johanna Anderson in the town of Skelby, and within weeks the newlyweds boarded a ship for a voyage to the New World.

By the next year they were in Oshkosh, Wisconsin, where Frederick obtained his Naturalization.  In 1871 he was listed in the Sioux City, Iowa directory as a carpenter.  They then lived in Yankton, the capitol of the Dakota Territory for a time before settling in Deadwood in 1877.  

Deadwood was a boom town that sprang up in the pine forests almost overnight.  When a fire consumed the town in 1879 the yellow pine buildings had to be built again.  As a carpenter, Silkenson’s skills were in demand for three solid years after his arrival.  But in 1881, after the town was rebuilt, Silkenson may have been looking elsewhere to make his fortune.

This may have been how he came to own the Gayville Export Beer Brewery just outside of Deadwood in the town of Gayville.  In the spring of 1881 he purchased the minority share in the brewery from James Anderson.  The controling partner was Fred Heim, an experienced brewer.  On August 11th of that year he had purchased Heim’s partnership.

But Silkensen was overextended.  The hot, beer-drinking months were over and there was less money coming in for debts.  The Brewery went into foreclosure in November, and Frederick Silkensen’s reign as a Deadwood brewer was over.

At this Silkensen returned his focus to pinewood and opened a lumberyard in Buffalo Gap.  The company later removed to Hot Springs where it became a very large business.  F. C. Silkenson died on the 15th of April 1908 at age 69.

Deadwood after the 1879 fire.