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Trying Legal Weed Legal Again

August 7, 2008 By Jay Brooks

The tiny Northern California town of Weed is home to Mt. Shasta Brewing Co., makers of Weed Ales. The town was named for its founder, Abner Weed. Since the other, more notorious kind of weed is illegal, Mt. Shasta had crowns printed up that read “Try Legal Weed.” Sure, it was a bit of cheek, but all in good fun. Of course, the TTB, who approves what goes on beer labels and such at the federal level, didn’t agree and told the brewery they had to remove the offending crowns because it violated a vague policy against referencing illegal drug use. Of course, given a moment’s thought, reason, common sense and a familiarity with grammar should suggest that what they were saying was exactly the opposite: they wanted people to NOT buy illegal weed but instead spend their money on the legal kind, their beer that is. Like most businesses, they’d like to turn a profit and make a living so it’s hard to understand why the TTB would think they were trying to encourage buying a product other than the one they were selling.

At this year’s Boonville Beer Festival, I listened to Vaune Dillmann chronicle his ordeal with the federal agency in great detail, and marveled at how detached from reality our government can be from time to time. I think that’s the way with most, if not all, bureaucracies. They tend to concentrate their own power in ever narrowing ways so that over time they come to have an internal logic that becomes increasingly detached from the rest of society. There are countless examples at both the state and federal level where oversight on labels has been maddeningly ridiculous. But one thing was clear from listening to Dillmann; he was not going to roll over and intended to fight the ruling. You can read his initial account of the story on their website.

Countless mainstream news outlets spread the story, which further showed our federal government in an increasingly bad light. Last month, there was an even a story about it in the Libertarian magazine Reason. Author Greg Beato pointed out that there is a perfume called Opium, soft drinks called Coke, energy drinks called Fixx, Bong Water, Buzzed, Speed Freak, and even Cocaine! And not one of those required any federal approval whatsoever. But add alcohol, and suddenly everyone loses their collective minds. Or as Robert Lehrman, an alcohol attorney sees it. “I don’t think they like making all these immensely subjective decisions on every cotton-picking label that comes down the pike. But that’s how the legislature set it up. The government decided that liquor’s taboo and therefore needs restrictions beyond those for food generally.” You have to ask why that should be so, especially when so many other beverages, foods and other goods openly exploit the very subject that TTB want to protect consumers from when it’s associated with beer. But more curiously, the prohibition against drug references came not from Congress, but is the result of a 1994 internal memo that set “new guidelines for socially acceptable labeling.” But it’s entirely unclear how restricting so-called allusions to drugs protects anyone, especially when every other product sold in America is under no such similar restrictions. Not to mention that alcohol can only be legally sold to adults, and why do we need to protect adults from language that might make some passing reference to drugs? I mean, so what? Does the government believe as an adult that I can’t handle it if I read words about drugs? Do they think I’ll be unable to resist actually trying illegal drugs from simply seeing a reference to them on a bottle of beer? If I haven’t done so from seeing drug references on cologne, soda pop, energy drinks and god knows what else, what makes them think beer will push me over the edge into a drug induced lifestyle? I’m simply baffled at the inanity of it all.

Dallimann was prepared to fight the ruling, but his initial appeal was denied. He was in the process of contacting his legislators and consulting with attorneys, but then, late last week, the TTB dispatched a registered letter to Weed, California, telling the brewery they could once more put “Try Legal Weed” on their bottle caps. They gave the following rationale. “Based on the context of the entire label, we agree that the phrase in question refers to the brand name of the product and does not mislead consumers.” I’d like to believe that the TTB honestly thought about their ruling and based their reversal on reason, but it seems more likely that they didn’t count on all the publicity that sprouted up like … well, weeds. Dallimann shared the letter with the Associated Press, who wrote a story detailing the end of the dispute.

 

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Flying the Flag

August 6, 2008 By Jay Brooks

Over the 2-1/2+ years I’ve been blogging here I think I’ve revealed a number things about which I’m a self-avowed geek: beer, of course, but also calendars, potato chips, economics and View-Master reels, to name a few. Well, I guess I have to unfurl yet another geeky passion of mine: vexillology. For the uninitiated, that’s the study of flags. Since I was a kid, I’ve loved pouring over books of flags, learning the meanings behind the colors and the symbols on the flags. I find it fascinating while my wife just shakes her head every time we pass a flag unknown to her that I can identify without a moment’s hesitation. I confess it’s not the kind of information that comes in handy very often, but it sure makes watching the Olympics easier.

So I was thrilled when I stumbled across these yesterday while trying to find a picture of Batman holding a beer. An ad agency in Boston, Arnold Worldwide, last December created a series of flags for a beer bar in Boston, the Sunset Grill & Tap. Their website claims they have the best beer selection in Boston with 112 beers on tap and 380 bottled, but given the looks of the site I rather doubt that quality is the driving force, just the quantity of their selection. If I had to guess — and I could be wrong, of course — I’d say they carry things like Stella Artois and not Westmalle from Belgium and Asahi but not Hitachino Nest Beer from Japan.

But the flags that their ad agency did for them are terrific, in my opinion. Simple is often best, I think. They just took the flags from three countries (at least these are the only ones I know of) and altered them ever so slightly to make you think of both beer and that nation in one simple image, their flag. The logo for Sunset Grill & Tap is the lower right-hand corner, but it’s unobtrusive. Now that’s creative, especially to the average amateur vexillologist.
 

 

 

 

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If Batman Was A Beer Drinker

August 6, 2008 By Jay Brooks

If you’re like me you probably don’t have six-pack abs, but now you can at least wear a six-pack on your abs. Thanks to Urban Outfitters, you can carry a six-pack of bottles (or cans, as far as I can tell) on their new Beer Belt.

If Batman were a beer drinker, his utility belt might look something like this.

Here’s the description from their website catalog listing:

Finally! Yes, it’s the life-changing, prayer-answering, best-idea-anyone’s-ever-had invention of the century! Cause seriously, holding a beer is exhausting! And don’t even get us started on holding 6 beers. Whew! But thankfully, the long dark days of arm-breaking party beer-holding are over. Say “hello” to your new best friend, the Beer Belt! This sturdy nylon belt feature 6 plastic cup holders, sized to fit cans or bottles. Fully adjustable, with a plastic buckle. Imported. Wipe clean.

I can’t say I understand what would need to be “wiped clean.” That frightens me a little, but I imagine there are at least a few instances when this might come in handy. Tailgating leaps to mind.

Or perhaps hiking through the woods in the hopes of getting drunk enough to get lost and racking up a lot of tax-payer dollars to rescue your sorry ass. It would certainly make a long plane ride more bearable, provided your were seated next to a bathroom and it was before the 21st Century when air travel was still civilized.

But back to Batman. If he had a Beer Belt, he wouldn’t need to carry those cans and would be better prepared should the dynamic duo need to perform some feat of daring-do on the way to a birthday party.

I can only presume that “life-changing, prayer-answering, best-idea-anyone’s-ever-had invention of the century” is just a bit of hyperbole or what in the sales game is called “puffing.” Hilarious.

What’s perhaps even more amazing is that Urban Outfitter’s beer belt is not the only one. There’s also a canvas one that’s designed for both cans and bottles with the website TheBeerBelt.com. The canvas one even has a seventh slot for a deck of cards or, more realistically, a pack of cigarettes. There’s even a zippered money pouch for cash, credit cards and that all-important I.D. card to prove you’re old enough to drink no matter how old you are.

Here’s how they describe the canvas beer belt:

Having TheBeerBelt™ ensures you will never be out of reach from your next beer. Why leave the party to grab another cold one when you have six more in reach? TheBeerBelt™ will hold six, twelve ounce cans or bottles of beer around your waist. Each belt is constructed with waterproof ballistic nylon.

An oversized buckle and waist strap makes the belt extremely durable and it will withstand the hardest of partiers. A zipper pocket on the back is perfect for carrying items such as money, IDs and credit/debit cards. Also, a small Velcro pocket on the front will hold a cell phone, pack of cigarettes, playing cards or whatever you wanna stuff in there. TheBeerBelt™ is perfect to bring to parties, NASCAR events, fishing trips, or anywhere you plan on drinking.

But can it be wiped clean?

The only beer belt I’ve ever heard of is the geographic one in Europe that runs from Great Britain southeast to Austria and Slovakia, which separates the wine belt in the southwest and the vodka belt to the northeast.

The Beer Belt on what I can only presume is a real live human being.

 

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Ghost River Brewing

August 5, 2008 By Jay Brooks

There’s a stretch of water on the Wolf River, near Memphis, Tennessee, where the easiest thing you can do when paddling through it is to get lost. That’s because only one of the dozen or so paths that meander through the dense trees actually goes anywhere; the rest are blind alleys, dead ends and red herrings. For this reason, this 8 1/2 miles section of water between LaGrange and the Bateman Bridge became known as the Ghost River.

The State of Tennessee describes the area like this:

The Ghost River is a 2,220-acre section of the Wolf River in Fayette County located within the Coastal Plain Physiographic Province of Tennessee. The natural area includes approximately 14 miles of the Wolf River beginning from the parking area near La Grange to just west of Bateman Road Bridge. The Ghost River section of the Wolf is an unchannelized river section that meanders through bottomland hardwood forests, cypress-tupelo swamps, and open marshes. Some of the most impressive trees that occur here are large oaks that include cherrybark, water, willow, and swamp chestnut. The low ridges above the river bottoms support tulip poplar, beech, and white oak with northern red oak infrequently occurring. The natural area also includes other ecologically significant uplands and sandy hills adjacent to the floodplain.

The braided channels and backwater sloughs of the Ghost River provide excellent habitat for rare aquatic organisms including endangered freshwater mussels and fish such as the fat mucket (Lampsilis siliquidea), southern rainbow (Villosa vibex), southern hickorynut (Obovaria jacksoniana) and northern madtom (Noturus stigmosus). There are over 22 species of freshwater mussels found in the Wolf River. A variety of aquatic and terrestrial habitats also offer unique opportunities for observing birds and other wildlife.

The Ghost River section of the Wolf River received its name from the loss of river current as the water “flows” through open marshes and bald cypress-water tupelo swamps. Blue trail markers show the way for paddlers through the disorienting maze of willow, cypress, tupelos, and stunted pumpkin ash. The marked canoe trail follows the river from Yager road in LaGrange to Bateman Road Bridge. A loop trail and 600 ft. boardwalk was constructed crossing Mineral (Minnow) Slough in 2003 and 2004.

Enter Boscos Brewing, which operates four brewpubs in Tennessee and Arkansas. They recently completed construction of a production brewery in Memphis to make beer for planned restaurants without brewing equipment, a common model more and more brewpub chains are beginning to adopt. Not wanting to dilute the Boscos brand in the market, they’re instead launching a new brand in the area using water from the Memphis aquifer, which contains water from the stretch of the Wolf River known as — you guessed it — Ghost River.

It’s a cool logo, especially on their website. The initial beers from Ghost River will be a Golden, Glacial Pale Ale, a Brown Ale, a Hefeweizen and a seasonal beer. They’ll be available on draft only for the first year and then the company will decide whether or not to package the beer for retail sales. A portion of the proceeds from sales of Ghost River beer will be donated to support the Wolf River Conservancy As they say in the press release. “It is important that we help the Wolf River Conservancy protect our local, natural resources and the quality of our famous drinking water.”

More from the press release:

Ghost River beers will soon be available in area bars and restaurants, as the new brewing company prepares to launch three new, locally-brewed, craft beers and one seasonal beer into the Memphis market.

Beginning in late July, Ghost River Brewing, the only local brewery using water from the Memphis Sands Aquifer, will begin selling their Ghost River Golden, Glacial Pale Ale, Brown Ale, and Hefeweizen (seasonal) beers through Southwestern Distributing Co.

“We believe the efforts of Steve and Gene Barzizza at Southwestern Distributing have helped expose the community to fresh, flavorful beer. This interest has expanded the market’s potential to support a local, craft-brewed beer,” says Chuck Skypeck, head brewer and co-owner of Ghost River Brewing.

The Ghost River brand, created by Skypeck and local design firm Communication Associates, includes a new logo, web site, easy to recognize tap handles shaped like canoe paddles, and several local events planned for August.

“Great water makes great beer. Brewing locally guarantees that every handcrafted, full-flavored Ghost River Ale is the freshest beer available . . . and when it comes to flavor, freshness means everything!” says Skypeck.

There’s also more information about Ghost River Brewing in a recent Memphis Business Journal article.

 

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Session #19 Topic Announced

August 5, 2008 By Jay Brooks

Jim over at Lootcorp 3.0 has announced the next Session topic: German Beer. The next Session will take place September 5.

In honor of the start of Oktoberfest, I’ve decided to make September’s topic Deutsches Bier — German beer. I want you all to focus on the wonderful contributions our German neighbors have made to the beer world. You can write about a particular German style you really enjoy, a facet of German beer culture which tickles your fancy, or any other way in which Germany and beer have become intertwined in your life. Bonus points for Bavarian-themed posts.

I guess it’s time to finally post the rest of my photos from my trip to Bavaria last winter. And if you were thinking how easy it would be to just talk about your trip to Oktoberfest, forget it. Here’s why.

I’m going to ask that no one submit an actual Oktoberfest trip report unless it really had some profound impact on you — the goal is to dig a little deeper and write about how German beers and beer culture have worked their way into your life (and hearts). Oh, and if you absolutely hate all beers German, that’s fair game, too — tell us why!

I applaud that exception, it’s been done to death. I think we can all do better than Oktoberfest. Perhaps when we all run out of ideas, say for Session #1,083, then we can have Oktoberfest as the topic. Until then, Germany has so much more to offer.

 

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HUB Brunch

August 3, 2008 By Jay Brooks

On the last day of the Oregon Brewers Festival, I attended the Recovery Brunch at Hopworks Urban Brewery, which included special dishes and special mixed beer drinks.

Hosts for the brunch: Assistant brewery Jeremy, brewmaster Christian Ettinger and brewer Ben Love, all from Hopworks.

The very delicious HUBmosa, orange juice with HUB’s Kolsch.

For more photos from the HUB Brunch, visit the photo gallery.
 

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OBF Saturday

August 2, 2008 By Jay Brooks

Wow, it’s been a week since the Oregon Brewers Festival in Portland and I still haven’t posted all the pictures from the festival. Take Saturday, for example, which is traditionally the crazy day at OBF, where it becomes so crowded that it’s even hard to get a beer. This year, though, crazy isn’t strong enough to describe how crowded it was. Lines were record length, especially for popular beers like 21A’s Watermelon Wheat and Pliny the Elder. In all, there were 73 different craft beers from 18 states served at the festival.

Here’s how the festival went this year, as summarized in a press release:

The nation’s largest outdoor craft beer festival witnessed record attendance with 70,000 people, a 15 percent increase over last year’s all time high. Beer sales followed suit, also showing a 15 percent increase. The four-day event concluded on July 27th at Tom McCall Waterfront Park.

“We weren’t sure what to expect for attendance and sales given the economic situation, but we were prepared to take a hit,” explained festival director and founder Art Larrance. “Instead, rising gas prices seemed to have helped us. People are staying home this summer, and many chose to partake of our city’s mass transit and explore festivals taking place in their own backyard.”

The event kicked off on July 24th with a one-mile parade by brewers and beer lovers on the city’s sidewalks, led by Portland Mayor Tom Potter and accompanied by a small marching band. Upon arrival at the venue, Mayor Potter swung a wooden mallet to drive the brass tap into the official first keg of the festival, presented by Widmer Brothers Brewing Co.

Inside the tents at OBF, merriment reigned supreme.
 

For more photos from Saturday during this year’s OBF, visit the photo gallery.
 

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Session #18: Happy Anniversary

August 1, 2008 By Jay Brooks

Welcome to the anniversary of our 18th Session a.k.a. Beer Blogging Friday. This month our theme is celebratory anniversary beers, brought to us by our host, The Barley Blog, under the title “Happy Anniversary.”

Use this as an excuse to celebrate. Open a limited release anniversary beer from your favorite brewer. Enjoy that special beer you normally only open on your wedding anniversary or birthday. Either way, tell us about it. Why is it a beer you may only drink once a year? Why is that brewery’s annual release the one you selected?

Last month, our Session was about seasonal beers and how certain beers follow cycles determined by the pre-industrial weather and climate patterns. There was a natural rhythm to that type of beer.

Anniversary beers are, I think, in a sense the opposite of seasonal beers, although initially that may seem counter-intuitive. Bear with me. Anniversaries do, of course, occur each year but there’s no rhythm to them in the same way as seasonals. The word anniversary means literally “returning yearly” from the Latin “annus” (meaning “year“) and versus (a word of Indo-European origin meaning “to turn“). Anniversaries commemorate a very specific event, something concrete in time. Last year, on this date, something happened and now on the same day every year after that, we remember what happened by force of will. We decide that day will have special meaning and we assign that meaning ourselves. Take for example, these very Sessions, the first of which took place March 2, 2007. In 213 days, it will be our Biennial Session, commemorating two years of monthly Beer Blogging Fridays.

Seasonals, by contrast, are more organic and the climate conditions have more or less been the same (or changed very slowly) for centuries allowing the traditions that surrounded them to be adopted over a long period of time. We didn’t have to force ourselves to remember that in spring temperatures grow warmer and in fall they grow colder. The physical evidence is unmistakable. The rhythm of the seasons continues whether we take any notice or not.

Personally, I love anniversaries, because I am a self-avowed calendar geek. I love dividing the year up and figuring out what happened every day of the year. Our present calendar, the Gregorian calendar, sucks and there are far better systems that we could implement for keeping the year more tidy and orderly. The fact that we probably never will change it is a product of our aversion to change. The last time we changed the calendar, from the old Julian system, it happened in different years in different places, which really threw things into turmoil for quite some time.

And there are still several nations today that still use the Julian calendar. Both of these calendars, are, of course, based on the Christian religion. There is also a separate Muslim calendar, Hebrew calendar, Hindu calendar and Chinese calendar to name a very few. There are literally dozens and dozens of very different calendar systems in use today all over the world. People have, from time to time, tried to suggest adopting a “world calendar” in various guises in order to standardize time but it’s never quite caught on. More’s the pity.

In addition to today’s Session, it’s also Swiss Confederation Day, National Non-Parent Day, National Raspberry Cream Pie Day, and Lammas Day, to name a few holidays taking place. It’s also the birthday of Herman Melville, Francis Scott Key and Jerry Garcia, among others. Today in 1876, Colorado became a state. Three years before, in 1873, the first San Francisco Cable Car began operating. MTV debuted in 1981 and Anne Frank made her last diary entry today in 1944.

But by far the most common anniversaries, for beer at least, are the annual celebration that they’re still in business. Usually these start around year 5, the fifth or Quinquennial anniversary. With modern craft brewing only around thirty years old (New Albion incorporated in 1976, and started brewing in 1977), five years is a fair amount of time and worth celebrating. Ten (Decennial), fifteen (Quindecennial) and twenty (Vigintennial) even more so. As the craft segment matures, there are many more breweries hitting milestones and creating special beers to commemorate them. And frankly that’s great news for all of us, because usually anniversary beers are brewed to showcase the talents of the brewery and/or the brewer. Whether deliciously delicate or radically extreme, anniversary beers hew to no style but the imagination of their creator. To my mind, that’s the most exciting aspect of anniversary beers. They’re rarely what you expect them to be. The only categories they can often be put in are the catch-all varieties like “experimental,” “strong” or something like that. And the success of them moves the bar for all beers, allowing innovation to trickle down into everyday beers, too.

But there are also anniversary beers commemorating more unusual things, too. Lagunitas Brewing, for example, is putting out a new beer on the 40th anniversary of each of Frank Zappa’s albums. So far, the first four have been released with no plans to stop. And beginning in 2001, Stone Brewing took the idea of Bonza Bottler Day one step farther, releasing a special beer once a year on the day that all three — month, day and year — are the same. The last one was 7.7.07 (my daughter’s birthday) and the next release will be 8.8.08. Sadly, I have none left from my own birthday release back on 3.3.03. This type of anniversary beer I find the most engaging because invariably it was inspired by something the brewery really believed in or thought would be a lot of fun to do. It’s no small amount of effort to conceive, brew and package a new beer so to do so is as deliberate an act as I can imagine. These are the anniversary beers that really make me sit up and take notice.

That’s why I chose He’Brew’s Bittersweet Lenny’s R.I.P.A. for my anniversary beer. I love that owner Jeremy Cowan was inspired to commemorate the 40th anniversary of comedian Lenny Bruce’s death, which took place August 3, 1966 (two days from now). Not to mention taking Bruce’s wry sense of humor with rye and making it a big, bitter IPA was the perfect way of expressing his personality in liquid form, if such a thing is even possible. As Lenny Bruce himself said:

“Satire equals tragedy plus time.”

Amen, brother. Whatever you think of Bruce’s brand of humor, he unquestionably paved the way for later comedians like Richard Pryor, George Carlin and, my personal favorite, Bill Hicks. Bruce’s language seems tame by the standards of these later comedians, but without Lenny Bruce’s trials and tribulations, free speech might still be in the stone age of the Fifties. We do, in fact, owe him a great deal of gratitude that ideas today aren’t limited in how they can be expressed and with the odd exception of the broadcast media, most of the 80,000 or so words in the English language may be employed. And that, I think, is fucking awesome.

The beer itself is made with 2-row, rye ale malt, torrified rye, crystal rye 75, crystal malt 65, wheat, kiln amber, caramel 70 and spiced with Warrior, Cascade, Simcoe, Crystal, Chinook, Amarillo and Centennial hops, and dry hopped with Amarillo and Crystal. Or as the label puts it: “Brewed with an obscene amount of malt & hops.” He’Brew described their inspiration thusly:

Ladies and Gentlemen, Shmaltz Brewing Co. is proud to introduce Bittersweet Lenny’s R.I.P.A. Brewed with an obscene amount of malts and hops. Shocking flavors – far beyond contemporary community standards. We cooked up the straight dope for the growing minions of our nation’s Radical Beer junkies. Judges may not be able to define “Radical Beer,” but you’ll damn well know it when you taste it. Bruce died, officially declared a pauper by the State of California, personally broken and financially bankrupt simply for challenging America’s moral hypocrisies with words. The memorial playbill read: “Yes, we killed him. Because he picked on the wrong god.” -Directed by, the Courts, the Cops, the Church… and his own self-destructive super ego. Like Noah lying naked and loaded in his tent after the apocalyptic deluge: a witness, a patron saint, a father of what was to come. Sick, Dirty, Prophetic Lenny: a scapegoat, a martyr, a supreme inspiration.

The beer is a beautiful copper penny color, with streaks of red in the light. Topped by a very thick tan head, it has bready aromas with herbal, hoppy notes. The mouthfeel is surprisingly creamy, almost buttery. It’s well-balanced with great interplay between candy sweet malt and dry, fruity hops. As it says in the name, it’s both bitter and sweet and the balance of power between these competing tastes is what gives the RIPA its soul. The finish is dry and long, and the high alcohol becomes apparent as the warmth likewise lingers in the aftertaste. A wonderful beer, and worthy of commemorating the rye … er, wry wit of Lenny Bruce’s life.

A final quote from Lenny Bruce:

“The only honest art form is laughter, comedy. You can’t fake it … try to fake three laughs in an hour—ha ha ha ha ha—they’ll take you away, man. You can’t.”

To which I’d also add that beer may also be an art form that can’t be faked. Happy Anniversary.

 

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Beer in Laos

July 31, 2008 By Jay Brooks

The Wall Street Journal had an interesting profile a couple of days ago about Beerlao, a beer made in Laos. (Thanks, Doug, for sending me the link.) Partially owned by Carlsberg (it’s three of their 255 brands), the Lao Brewery makes a lager, a low-calorie Light and a Dark lager.

According to the Wall Street Journal profile, the brewer is Sivilay Lasachack, a 49-year old Russian woman who prefers sweet tea to beer. But by marketing to backpacking tourists from around the world, Lasachack hopes to build Beerlao into a national brand recognized worldwide.

The brewery itself was founded in 1971, mostly to provide beer to French colonists because the Laotians are not big beer drinkers. “Lao Brewery currently produces 200 million liters of beer a year, and it is the country’s biggest taxpayer.” That’s nearly 530 million gallons, making Lao Brewery slightly larger than New Belgium Brewing, but with a population of 6.5 million (which is about the same as Washington state).

The beer is now imported to the U.S. (along with Great Britain, Australia and Japan) and is, according to the journal, gaining momentum in grocery stores and other places. It’s interesting to see a small country using beer to try and build their global image, especially one with no long brewing tradition.

But check out their theme song on the website. It’s catchy even though I have no idea what they’re saying. You can even download a mp3 of it to put on your iPod.

 

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Craft Beer Up 11% In 1st Half Of 2008

July 29, 2008 By Jay Brooks

The midyear numbers are out, and things couldn’t look better, which is especially wonderful under the circumstances. The Brewers Association released sales through the first half of 2008 and growth of craft beer by dollars is up a very healthy 11%.

According to their press release, “The Brewers Association attributes this growth to a grassroots movement toward fuller flavored, small batch beers made by independent craft brewers.” I’m all for that, but since it’s dollars one must at least speculate that higher prices for craft are driving that number, at least to a certain extent. Since others (admittedly with an agenda of showing craft in not the best light) have suggested that craft sales are slowing, it’s tempting to worry about the absence of where volume of sales is for the first half of the year. But as the Nielsen Company, points out, “beer sales are affected the least by the economic downturn, with wine sales showing the most impact. Additionally, craft beer is gaining customers from across all segments of beverage alcohol.” So perhaps I’ve no reason to worry after all.

More from the BA’s press release:

“Newer brands by the larger brewers, like Belgian style wheat beers, have huge distribution advantages over beers by independent craft brewers,” said Paul Gatza, Director of the Brewers Association. “These brands can grow when the large brewers decide they want them to grow with the ability to impact what brands get shelf space and tap handles. At the same time, beer from craft brewers is being requested by the customer, which encourages distributors and retailers to make the beer available.” According to the Brewers Association, 1,420 of the 1,463 U.S. breweries are independent craft brewers.

The Brewers Association reports that in the first half of 2008 volume of beer sold by craft brewers grew by 6.5% totaling an estimated 4 million barrels of beer compared to 3.768 million barrels sold in the first half of 2007. Harry Schuhmacher of Beer Business Daily stated, “Crafts have really taken pricing this year given high input costs, and yet it is still driving volume gains faster than the beer category.”

But if the numbers all bear this out, then it’s very good news indeed. With rising prices across the board for all manner of food and beverages, there has been much speculation about whether consumers would continue to be willing to spend more for craft beer or would retreat back to the cheaper stuff from the big beer companies. The initial anecdotal evidence I’d been hearing suggested to me that sales by most breweries had not suffered significantly from higher prices at retail and at the tap. More than a few people I’ve talked to in the last several months have said demand is still rising unabated. The BA’s stats do appear to bear that out, so hopefully what initially seemed like a brick wall staring us down in the near future might in reality be another hurdle, but one which can be jumped over with a good business plan and, most importantly, a good-tasting, full-flavored beer.

Filed Under: Breweries, News Tagged With: Press Release, Statistics

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